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Kulakowski 201005PMC
1. Separating Fact from
Fiction:!
Public Perception &
Mortgage Crisis!
Susan Kulakowski!
2. Presented at the!
2010 Predictive Methods
Conference!
Wednesday, May 19, 2010!
Laguna Nigel, CA!
3. About Google Trends!
⯠Shows search volume over time by
geographic region.!
⯠Measures volume relative to a single
search term.!
⯠Provides a graph, Search Volume
Index, and exportable data.!
www.linkedin.com/in/skulakowski | 2010PMC!
7. The Big Names in 2008!
(notice the change of scale)!
300!
250!
200!
150!
100!
50!
0!
Mar-08!
Jul-08!
Nov-08!
Mar-09!
Jul-09!
Nov-09!
Jan-08!
May-08!
Sep-08!
Jan-09!
May-09!
Sep-09!
AIG! Lehman! WAMU!
www.linkedin.com/in/skulakowski | 2010PMC!
8. The various crises, 2007
to present, held our
attention for a moment.!
www.linkedin.com/in/skulakowski | 2010PMC!
9. We have the attention
span of gnats.*!
*As of April, 2010, SourceWatch estimates
$4.6 trillion bailout funds disbursed with
$1.99 trillion still outstanding.!
http://www.sourcewatch.org!
www.linkedin.com/in/skulakowski | 2010PMC!
10. Maybe weâre not worried
about Wall Street
bonuses but worried
about our own homesâŠ!
www.linkedin.com/in/skulakowski | 2010PMC!
14. Range of 12mo Change
in S&P/CS Indices!
60%!
45%!
30%!
15%!
0%!
-15%!
-30%!
-45%!
to Jan-01!
to Jan-03!
to Jan-05!
to Jan-06!
to Jan-09!
to Jan-10!
to Jan-00!
to Jan-02!
to Jan-04!
to Jan-07!
to Jan-08!
Median!
Source: S&P/CSI!
www.linkedin.com/in/skulakowski | 2010PMC!
15. Whether 20% of
mortgages are
underwaterâor 50%â
weâre in trouble.!
www.linkedin.com/in/skulakowski | 2010PMC!
16. Which brings up the
question ofâŠ!
www.linkedin.com/in/skulakowski | 2010PMC!
17. Moral Hazard!
If you are facing or considering
foreclosure, you're not alone.!
You Have OptionsâŠ!
Source: www.YouWalkAway.com!
www.linkedin.com/in/skulakowski | 2010PMC!
18. Your Options!
Source: www.YouWalkAway.com!
www.linkedin.com/in/skulakowski | 2010PMC!
19. Your Options!
With an on-line calculator provided!
Source: www.YouWalkAway.com!
www.linkedin.com/in/skulakowski | 2010PMC!
20. Good news for lenders:!
Not many homeowners
just walk away.!
www.linkedin.com/in/skulakowski | 2010PMC!
21. Underwater and Not Walking
Away: Shame, Fear and the
Social Management of the
Housing Crisis !
Brent T. White!
University of Arizona!
James E. Rogers College of Law!
www.linkedin.com/in/skulakowski | 2010PMC!
22. According to WhiteâŠ!
Indeed, though more
than 34% of U.S.
homeowners were
underwater on their
mortgages by the end of
the third quarter of 2009,
www.linkedin.com/in/skulakowski | 2010PMC!
23. the strategic default
rate was only 2.5% to
3.5%.
based on analysis of Mortgage Bankers
Association and RealtyTrak data, mid-2009.!
www.linkedin.com/in/skulakowski | 2010PMC!
24. Why arenât more
homeowners walking?!
⯠Individually!
⯠They canât do the math!
⯠(If they could do the math,
perhaps they wouldnât have taken
the mortgage in the ïŹrst place.)!
www.linkedin.com/in/skulakowski | 2010PMC!
25. Why arenât more
homeowners walking?!
⯠Individually!
⯠They feel ashamed and afraid!
www.linkedin.com/in/skulakowski | 2010PMC!
26. Why arenât more
homeowners walking?!
⯠By the wayâŠ!
⯠The ïŹnancially sound decision may
be to strategically default.!
⯠For-proïŹt ïŹrms, protecting
shareholders, evaluate this option
all the time.!
www.linkedin.com/in/skulakowski | 2010PMC!
27. Why arenât more
homeowners walking?!
⯠Structurally!
⯠Disparity between knowledge of
lenders/servicers and borrowers!
⯠Disparity between resources of
lenders/servicers and borrowers!
⯠Credit bureaus as enforcers!
www.linkedin.com/in/skulakowski | 2010PMC!
28. But homeowners do
defaultâŠ!
www.linkedin.com/in/skulakowski | 2010PMC!
29. âŠthe default rate much
more closely resembl[es]
the unemployment rate
than the percent
underwaterâŠ
Source: White!
www.linkedin.com/in/skulakowski | 2010PMC!
30. Delinquencies track
Unemployment!
%Under- Seriously Unemploy-
water Delinqât ment
Merced,
85 18.99 17.5
CA
Las Vegas-
81 15.33 11.3
Paradise
Port St.
79 17.30 14.1
Lucie, FL
Source: White!
Whiteâs paper includes additional MSAs!
www.linkedin.com/in/skulakowski | 2010PMC!
31. Bad news for lenders:!
Homeowners default when
they lose jobs.*!
*According to BLS, there were 15 million
unemployed workers looking for work in
March 2010.!
www.linkedin.com/in/skulakowski | 2010PMC!
33. Bad news for lenders:!
The number of
âmarginally attachedâ
and part-time workers is
growing at a faster rate.!
www.linkedin.com/in/skulakowski | 2010PMC!