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Separating Fact from
       Fiction:!
 Public Perception &
   Mortgage Crisis!
      Susan Kulakowski!
Presented at the!


2010 Predictive Methods
      Conference!
     Wednesday, May 19, 2010!
         Laguna Nigel, CA!
About Google Trends!
               
     Shows search volume over time by
                     geographic region.!

               
     Measures volume relative to a single
                     search term.!

               
     Provides a graph, Search Volume
                     Index, and exportable data.!

www.linkedin.com/in/skulakowski | 2010PMC!
“Subprime                                25!


    Mortgages”!                              20!


        
     March 2007                     15!
              peak!
                                             10!
        
     Relative to
              “Financial
                                              5!
              Crisis”!
        
     Source:                         0!
              Google Trends!
                                                             Jul-04!


                                                                                 Jul-05!


                                                                                                     Jul-06!


                                                                                                                         Jul-07!


                                                                                                                                             Jul-08!


                                                                                                                                                                 Jul-09!
                                                   Jan-04!


                                                                       Jan-05!


                                                                                           Jan-06!


                                                                                                               Jan-07!


                                                                                                                                   Jan-08!


                                                                                                                                                       Jan-09!


                                                                                                                                                                           Jan-10!
www.linkedin.com/in/skulakowski | 2010PMC!
“Financial                               25!


    Crisis”!                                 20!


                                             15!


        
     Sept. 2008                     10!
              peak!
        
     Source:                         5!

              Google Trends!
                                              0!
                                                             Jul-04!


                                                                                 Jul-05!


                                                                                                     Jul-06!


                                                                                                                         Jul-07!


                                                                                                                                             Jul-08!


                                                                                                                                                                 Jul-09!
                                                   Jan-04!


                                                                       Jan-05!


                                                                                           Jan-06!


                                                                                                               Jan-07!


                                                                                                                                   Jan-08!


                                                                                                                                                       Jan-09!


                                                                                                                                                                           Jan-10!
www.linkedin.com/in/skulakowski | 2010PMC!
90!


    “Bail Out”!                              80!

                                             70!

                                             60!

                                             50!

        
     Sept. 2008                     40!

              peak!                          30!

                                             20!
        
     Source:
              Google Trends!                 10!

                                              0!
                                                             Jul-04!


                                                                                 Jul-05!


                                                                                                     Jul-06!


                                                                                                                         Jul-07!


                                                                                                                                             Jul-08!


                                                                                                                                                                 Jul-09!
                                                   Jan-04!


                                                                       Jan-05!


                                                                                           Jan-06!


                                                                                                               Jan-07!


                                                                                                                                   Jan-08!


                                                                                                                                                       Jan-09!


                                                                                                                                                                           Jan-10!
www.linkedin.com/in/skulakowski | 2010PMC!
The Big Names in 2008!
                                                  (notice the change of scale)!


            300!
            250!
            200!
            150!
            100!
             50!
               0!
                              Mar-08!



                                                    Jul-08!




                                                                         Nov-08!



                                                                                             Mar-09!



                                                                                                                 Jul-09!




                                                                                                                                     Nov-09!
                    Jan-08!



                                        May-08!




                                                              Sep-08!



                                                                                   Jan-09!



                                                                                                       May-09!




                                                                                                                           Sep-09!
                                                       AIG!             Lehman!              WAMU!


www.linkedin.com/in/skulakowski | 2010PMC!
The various crises, 2007
             to present, held our
           attention for a moment.!



www.linkedin.com/in/skulakowski | 2010PMC!
We have the attention
                 span of gnats.*!
                 *As of April, 2010, SourceWatch estimates
                 $4.6 trillion bailout funds disbursed with
                 $1.99 trillion still outstanding.!
                 http://www.sourcewatch.org!


www.linkedin.com/in/skulakowski | 2010PMC!
Maybe we’re not worried
            about Wall Street
           bonuses but worried
          about our own homes
!


www.linkedin.com/in/skulakowski | 2010PMC!
Total Mortgages,
             Homeowners & Households!
                                               110.0!


                                       75.5!
                                                                      Mortgages!
                         51.6!                                        Homeowners!
                                                                      Households!



                                                                         Source: DB!
                                                        (millions)!
www.linkedin.com/in/skulakowski | 2010PMC!
Estimates of
              Underwater Mortgages!
                       51.6!                                        Mortgages!

                                                                    CoreLogic
                                                                    ('08Q4)!
                                                     25.0!
                                                                    Eco.com
                                             17.5!
                                                                    ('10Q1)!
                                    11.0!
                                                                    DB ('11Q1)!

                                                                       Source: DB!
                                                      (millions)!
www.linkedin.com/in/skulakowski | 2010PMC!
Estimates of
              Underwater Mortgages!
                   $11,030!
                                                               Fed Reserve
                                                               2008!
                                                               CoreLogic
                                                               ('08Q4)!
                                             $5,344!
                                                               Eco.com
                                     $3,741!
                                                               ('10Q1)!
                               $2,351!
                                                               DB ('11Q1)!

                                                                   Source: DB!
                                                ($billions)!
www.linkedin.com/in/skulakowski | 2010PMC!
Range of 12mo Change
                     in S&P/CS Indices!
                                                                                                                                                            60%!
                                                                                                                                                            45%!
                                                                                                                                                            30%!
                                                                                                                                                            15%!
                                                                                                                                                            0%!
                                                                                                                                                            -15%!
                                                                                                                                                            -30%!
                                                                                                                                                            -45%!
                        to Jan-01!




                                                  to Jan-03!




                                                                            to Jan-05!


                                                                                           to Jan-06!




                                                                                                                                  to Jan-09!


                                                                                                                                               to Jan-10!
           to Jan-00!




                                     to Jan-02!




                                                               to Jan-04!




                                                                                                        to Jan-07!


                                                                                                                     to Jan-08!
                                                                                         Median!

                                                                                                                                  Source: S&P/CSI!
www.linkedin.com/in/skulakowski | 2010PMC!
Whether 20% of
                    mortgages are
                 underwater—or 50%—
                   we’re in trouble.!


www.linkedin.com/in/skulakowski | 2010PMC!
Which brings up the
                    question of
!



www.linkedin.com/in/skulakowski | 2010PMC!
Moral Hazard!
                    If you are facing or considering
                      foreclosure, you're not alone.!

                                     You Have Options
!
                                              Source: www.YouWalkAway.com!
www.linkedin.com/in/skulakowski | 2010PMC!
Your Options!




                                             Source: www.YouWalkAway.com!
www.linkedin.com/in/skulakowski | 2010PMC!
Your Options!
                                               With an on-line calculator provided!




                                             Source: www.YouWalkAway.com!
www.linkedin.com/in/skulakowski | 2010PMC!
Good news for lenders:!
              Not many homeowners
                 just walk away.!



www.linkedin.com/in/skulakowski | 2010PMC!
Underwater and Not Walking
           Away: Shame, Fear and the
           Social Management of the
                  Housing Crisis !
                        Brent T. White!
                     University of Arizona!
                 James E. Rogers College of Law!

www.linkedin.com/in/skulakowski | 2010PMC!
According to White
!
          Indeed, though more
          than 34% of U.S.
          homeowners were
          underwater on their
          mortgages by the end of
          the third quarter of 2009,
www.linkedin.com/in/skulakowski | 2010PMC!
the strategic default
       rate was only 2.5% to
       3.5%.
                      based on analysis of Mortgage Bankers
                    Association and RealtyTrak data, mid-2009.!




www.linkedin.com/in/skulakowski | 2010PMC!
Why aren’t more
                  homeowners walking?!
               
     Individually!
                     
     They can’t do the math!
                     
     (If they could do the math,
                           perhaps they wouldn’t have taken
                           the mortgage in the ïŹrst place.)!


www.linkedin.com/in/skulakowski | 2010PMC!
Why aren’t more
                  homeowners walking?!
               
     Individually!
                     
     They feel ashamed and afraid!




www.linkedin.com/in/skulakowski | 2010PMC!
Why aren’t more
                  homeowners walking?!
               
     By the way
!
                     
     The ïŹnancially sound decision may
                           be to strategically default.!

                     
     For-proïŹt ïŹrms, protecting
                           shareholders, evaluate this option
                           all the time.!
www.linkedin.com/in/skulakowski | 2010PMC!
Why aren’t more
                  homeowners walking?!
               
     Structurally!

                     
     Disparity between knowledge of
                           lenders/servicers and borrowers!

                     
     Disparity between resources of
                           lenders/servicers and borrowers!
                     
     Credit bureaus as enforcers!

www.linkedin.com/in/skulakowski | 2010PMC!
But homeowners do
                         default
!




www.linkedin.com/in/skulakowski | 2010PMC!

the default rate much
          more closely resembl[es]
          the unemployment rate
          than the percent
          underwater

                                             Source: White!

www.linkedin.com/in/skulakowski | 2010PMC!
Delinquencies track
                      Unemployment!
                                       %Under-     Seriously Unemploy-
                                        water       Delinq’t   ment
           Merced,
                                             85      18.99        17.5
           CA
           Las Vegas-
                                             81      15.33        11.3
           Paradise
           Port St.
                                             79      17.30        14.1
           Lucie, FL

                                                                Source: White!
                                       White’s paper includes additional MSAs!
www.linkedin.com/in/skulakowski | 2010PMC!
Bad news for lenders:!
       Homeowners default when
           they lose jobs.*!
                   *According to BLS, there were 15 million
                   unemployed workers looking for work in
                                 March 2010.!



www.linkedin.com/in/skulakowski | 2010PMC!
Unemployment Rate!
                                                    (BLS, seasonally adjusted)!

            12%!

             9%!

             6%!

             3%!

             0%!
                   Jan-04!
                             May-04!
                                       Sep-04!
                                                 Jan-05!
                                                           May-05!
                                                                     Sep-05!
                                                                               Jan-06!
                                                                                         May-06!
                                                                                                   Sep-06!
                                                                                                             Jan-07!
                                                                                                                       May-07!
                                                                                                                                 Sep-07!
                                                                                                                                           Jan-08!
                                                                                                                                                     May-08!
                                                                                                                                                               Sep-08!
                                                                                                                                                                         Jan-09!
                                                                                                                                                                                   May-09!
                                                                                                                                                                                             Sep-09!
                                                                                                                                                                                                       Jan-10!
                                                     U3 Rate: Actively Seeking Employment!


www.linkedin.com/in/skulakowski | 2010PMC!
Bad news for lenders:!
             The number of
         “marginally attached”
        and part-time workers is
        growing at a faster rate.!


www.linkedin.com/in/skulakowski | 2010PMC!
Unemployment Rates!
                                                 (BLS, seasonally adjusted)!

            20%!

            15%!

            10%!

             5%!

             0%!
                   Jan-04!
                             May-04!
                                       Sep-04!
                                                 Jan-05!
                                                 May-05!
                                                           Sep-05!
                                                                     Jan-06!
                                                                     May-06!
                                                                               Sep-06!
                                                                                         Jan-07!
                                                                                         May-07!
                                                                                                   Sep-07!
                                                                                                             Jan-08!
                                                                                                                       May-08!
                                                                                                                                 Sep-08!
                                                                                                                                           Jan-09!
                                                                                                                                           May-09!
                                                                                                                                                     Sep-09!
                                                                                                                                                               Jan-10!
                             U3 Unemployment Rate!
                             U6 (inc. "marginally attached" and part-time workers)!


www.linkedin.com/in/skulakowski | 2010PMC!
The unemployment rate
              has our sustained
                  attention.!



www.linkedin.com/in/skulakowski | 2010PMC!
Unemployment Rates &
                Google Trends!
            20%!                                                                                                                                                         250!
            15%!                                                                                                                                                         200!
                                                                                                                                                                         150!
            10%!
                                                                                                                                                                         100!
             5%!                                                                                                                                                         50!
             0%!                                                                                                                                                         0!
                                       Nov-04!




                                                                                         Dec-06!




                                                                                                                                                               Nov-09!
                   Jan-04!
                             Jun-04!




                                                           Sep-05!
                                                                     Feb-06!




                                                                                                   May-07!
                                                                                                             Oct-07!


                                                                                                                                 Aug-08!
                                                                                                                                           Jan-09!
                                                                                                                                                     Jun-09!
                                                 Apr-05!




                                                                               Jul-06!




                                                                                                                       Mar-08!
                             U3 Unemployment Rate!
                             U6 (inc. "marginally attached" and part-time workers)!
                             Unemployment Google Trends!


www.linkedin.com/in/skulakowski | 2010PMC!
Be afraid, not of
        homeowners just walking
                 away.!



www.linkedin.com/in/skulakowski | 2010PMC!
Be afraid of !
                     falling home prices.!



www.linkedin.com/in/skulakowski | 2010PMC!
Be afraid of !
                  continuing job losses.!



www.linkedin.com/in/skulakowski | 2010PMC!
Be very afraid of falling
        home prices coupled with
          continuing job losses.!



www.linkedin.com/in/skulakowski | 2010PMC!
Together, they may force
        many more homeowners
               to walk.!



www.linkedin.com/in/skulakowski | 2010PMC!
Contact!

susan.kulakowski@me.com!
www.linkedin.com/in/skulakowski!

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Kulakowski 201005PMC

  • 1. Separating Fact from Fiction:! Public Perception & Mortgage Crisis! Susan Kulakowski!
  • 2. Presented at the! 2010 Predictive Methods Conference! Wednesday, May 19, 2010! Laguna Nigel, CA!
  • 3. About Google Trends!   Shows search volume over time by geographic region.!   Measures volume relative to a single search term.!   Provides a graph, Search Volume Index, and exportable data.! www.linkedin.com/in/skulakowski | 2010PMC!
  • 4. “Subprime 25! Mortgages”! 20!   March 2007 15! peak! 10!   Relative to “Financial 5! Crisis”!   Source: 0! Google Trends! Jul-04! Jul-05! Jul-06! Jul-07! Jul-08! Jul-09! Jan-04! Jan-05! Jan-06! Jan-07! Jan-08! Jan-09! Jan-10! www.linkedin.com/in/skulakowski | 2010PMC!
  • 5. “Financial 25! Crisis”! 20! 15!   Sept. 2008 10! peak!   Source: 5! Google Trends! 0! Jul-04! Jul-05! Jul-06! Jul-07! Jul-08! Jul-09! Jan-04! Jan-05! Jan-06! Jan-07! Jan-08! Jan-09! Jan-10! www.linkedin.com/in/skulakowski | 2010PMC!
  • 6. 90! “Bail Out”! 80! 70! 60! 50!   Sept. 2008 40! peak! 30! 20!   Source: Google Trends! 10! 0! Jul-04! Jul-05! Jul-06! Jul-07! Jul-08! Jul-09! Jan-04! Jan-05! Jan-06! Jan-07! Jan-08! Jan-09! Jan-10! www.linkedin.com/in/skulakowski | 2010PMC!
  • 7. The Big Names in 2008! (notice the change of scale)! 300! 250! 200! 150! 100! 50! 0! Mar-08! Jul-08! Nov-08! Mar-09! Jul-09! Nov-09! Jan-08! May-08! Sep-08! Jan-09! May-09! Sep-09! AIG! Lehman! WAMU! www.linkedin.com/in/skulakowski | 2010PMC!
  • 8. The various crises, 2007 to present, held our attention for a moment.! www.linkedin.com/in/skulakowski | 2010PMC!
  • 9. We have the attention span of gnats.*! *As of April, 2010, SourceWatch estimates $4.6 trillion bailout funds disbursed with $1.99 trillion still outstanding.! http://www.sourcewatch.org! www.linkedin.com/in/skulakowski | 2010PMC!
  • 10. Maybe we’re not worried about Wall Street bonuses but worried about our own homes
! www.linkedin.com/in/skulakowski | 2010PMC!
  • 11. Total Mortgages, Homeowners & Households! 110.0! 75.5! Mortgages! 51.6! Homeowners! Households! Source: DB! (millions)! www.linkedin.com/in/skulakowski | 2010PMC!
  • 12. Estimates of Underwater Mortgages! 51.6! Mortgages! CoreLogic ('08Q4)! 25.0! Eco.com 17.5! ('10Q1)! 11.0! DB ('11Q1)! Source: DB! (millions)! www.linkedin.com/in/skulakowski | 2010PMC!
  • 13. Estimates of Underwater Mortgages! $11,030! Fed Reserve 2008! CoreLogic ('08Q4)! $5,344! Eco.com $3,741! ('10Q1)! $2,351! DB ('11Q1)! Source: DB! ($billions)! www.linkedin.com/in/skulakowski | 2010PMC!
  • 14. Range of 12mo Change in S&P/CS Indices! 60%! 45%! 30%! 15%! 0%! -15%! -30%! -45%! to Jan-01! to Jan-03! to Jan-05! to Jan-06! to Jan-09! to Jan-10! to Jan-00! to Jan-02! to Jan-04! to Jan-07! to Jan-08! Median! Source: S&P/CSI! www.linkedin.com/in/skulakowski | 2010PMC!
  • 15. Whether 20% of mortgages are underwater—or 50%— we’re in trouble.! www.linkedin.com/in/skulakowski | 2010PMC!
  • 16. Which brings up the question of
! www.linkedin.com/in/skulakowski | 2010PMC!
  • 17. Moral Hazard! If you are facing or considering foreclosure, you're not alone.! You Have Options
! Source: www.YouWalkAway.com! www.linkedin.com/in/skulakowski | 2010PMC!
  • 18. Your Options! Source: www.YouWalkAway.com! www.linkedin.com/in/skulakowski | 2010PMC!
  • 19. Your Options! With an on-line calculator provided! Source: www.YouWalkAway.com! www.linkedin.com/in/skulakowski | 2010PMC!
  • 20. Good news for lenders:! Not many homeowners just walk away.! www.linkedin.com/in/skulakowski | 2010PMC!
  • 21. Underwater and Not Walking Away: Shame, Fear and the Social Management of the Housing Crisis ! Brent T. White! University of Arizona! James E. Rogers College of Law! www.linkedin.com/in/skulakowski | 2010PMC!
  • 22. According to White
! Indeed, though more than 34% of U.S. homeowners were underwater on their mortgages by the end of the third quarter of 2009, www.linkedin.com/in/skulakowski | 2010PMC!
  • 23. the strategic default rate was only 2.5% to 3.5%. based on analysis of Mortgage Bankers Association and RealtyTrak data, mid-2009.! www.linkedin.com/in/skulakowski | 2010PMC!
  • 24. Why aren’t more homeowners walking?!   Individually!   They can’t do the math!   (If they could do the math, perhaps they wouldn’t have taken the mortgage in the ïŹrst place.)! www.linkedin.com/in/skulakowski | 2010PMC!
  • 25. Why aren’t more homeowners walking?!   Individually!   They feel ashamed and afraid! www.linkedin.com/in/skulakowski | 2010PMC!
  • 26. Why aren’t more homeowners walking?!   By the way
!   The ïŹnancially sound decision may be to strategically default.!   For-proïŹt ïŹrms, protecting shareholders, evaluate this option all the time.! www.linkedin.com/in/skulakowski | 2010PMC!
  • 27. Why aren’t more homeowners walking?!   Structurally!   Disparity between knowledge of lenders/servicers and borrowers!   Disparity between resources of lenders/servicers and borrowers!   Credit bureaus as enforcers! www.linkedin.com/in/skulakowski | 2010PMC!
  • 28. But homeowners do default
! www.linkedin.com/in/skulakowski | 2010PMC!
  • 29. 
the default rate much more closely resembl[es] the unemployment rate than the percent underwater
 Source: White! www.linkedin.com/in/skulakowski | 2010PMC!
  • 30. Delinquencies track Unemployment! %Under- Seriously Unemploy- water Delinq’t ment Merced, 85 18.99 17.5 CA Las Vegas- 81 15.33 11.3 Paradise Port St. 79 17.30 14.1 Lucie, FL Source: White! White’s paper includes additional MSAs! www.linkedin.com/in/skulakowski | 2010PMC!
  • 31. Bad news for lenders:! Homeowners default when they lose jobs.*! *According to BLS, there were 15 million unemployed workers looking for work in March 2010.! www.linkedin.com/in/skulakowski | 2010PMC!
  • 32. Unemployment Rate! (BLS, seasonally adjusted)! 12%! 9%! 6%! 3%! 0%! Jan-04! May-04! Sep-04! Jan-05! May-05! Sep-05! Jan-06! May-06! Sep-06! Jan-07! May-07! Sep-07! Jan-08! May-08! Sep-08! Jan-09! May-09! Sep-09! Jan-10! U3 Rate: Actively Seeking Employment! www.linkedin.com/in/skulakowski | 2010PMC!
  • 33. Bad news for lenders:! The number of “marginally attached” and part-time workers is growing at a faster rate.! www.linkedin.com/in/skulakowski | 2010PMC!
  • 34. Unemployment Rates! (BLS, seasonally adjusted)! 20%! 15%! 10%! 5%! 0%! Jan-04! May-04! Sep-04! Jan-05! May-05! Sep-05! Jan-06! May-06! Sep-06! Jan-07! May-07! Sep-07! Jan-08! May-08! Sep-08! Jan-09! May-09! Sep-09! Jan-10! U3 Unemployment Rate! U6 (inc. "marginally attached" and part-time workers)! www.linkedin.com/in/skulakowski | 2010PMC!
  • 35. The unemployment rate has our sustained attention.! www.linkedin.com/in/skulakowski | 2010PMC!
  • 36. Unemployment Rates & Google Trends! 20%! 250! 15%! 200! 150! 10%! 100! 5%! 50! 0%! 0! Nov-04! Dec-06! Nov-09! Jan-04! Jun-04! Sep-05! Feb-06! May-07! Oct-07! Aug-08! Jan-09! Jun-09! Apr-05! Jul-06! Mar-08! U3 Unemployment Rate! U6 (inc. "marginally attached" and part-time workers)! Unemployment Google Trends! www.linkedin.com/in/skulakowski | 2010PMC!
  • 37. Be afraid, not of homeowners just walking away.! www.linkedin.com/in/skulakowski | 2010PMC!
  • 38. Be afraid of ! falling home prices.! www.linkedin.com/in/skulakowski | 2010PMC!
  • 39. Be afraid of ! continuing job losses.! www.linkedin.com/in/skulakowski | 2010PMC!
  • 40. Be very afraid of falling home prices coupled with continuing job losses.! www.linkedin.com/in/skulakowski | 2010PMC!
  • 41. Together, they may force many more homeowners to walk.! www.linkedin.com/in/skulakowski | 2010PMC!