The document is a presentation by Sarah Kuglin of Redwood Valley Technical Solutions about using social media and content marketing for business. It discusses setting goals and objectives for social media use, developing a content strategy, creating and sharing different types of content, engaging with customers on social media, measuring results, and tips for social media management and advertising. The presentation provides an overview of how businesses can develop and implement a social media and content marketing strategy.

1. A Little About Me
@sarahkuglin
Sarah Kuglin
Redwood Valley Technical Solutions
Wife and Mother
Business Owner
Coffee Nut
Me with my Social Media Mentor – Mari Smith
I’ve been called:
• Web Designer
• Internet Developer
• WordPress Designer
• Social Media Marketer
• Social Media Consultant
• Geek and Nerd
• Passionate about the Web
• Not Scared to Share My Opinion
• Addicted to my Devices
• Always Connected……..
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3. Our Team
Sarah Kuglin
Owner, Web Designer and
Digital Marketing
Consultant
Bryanne Freitag
Digital Marketing &
Social Media Manager
Colleen Marcus
Content Marketing
Manager
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4. Social Media is a conversation…
supported by online tools.
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5. http://youtu.be/x0EnhXn5boM
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6. Social Media
The intersection of technology and social
interaction to create, share,
or connect online.
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8. Social Media For Business?
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9. Social Media & Business
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11. www.socialtimes.com
Make
A Plan
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12. Goals
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13. Have Clear Objectives
SMART=
Specific, Measurable, Attainable, Realistic
and Timely.
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14. Strategy
1. How To Use Content to
Build Relationships
2. Convert Followers Into Customers
3. Reputation Management
4. Measure Your Efforts
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15. Build Relationships
People Still Do Business with
People the Like, Know Trust
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16. rvtechsolutions.com
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17. Helpful Is The New Viral
Footer Text
-Hubspot
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18. Content Marketing Is
…identifying the content your audience is
looking for, and distributing it to all the
places they look for it.
– Michael Brenner
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19. What is Content
• Content Marketing is anything you
create to share and tell your story.
o
o
o
o
o
o
o
o
Blog Post
Magazine or Newsletter Article
Video
Talking at an Event
Email
Tweets or Facebook Status Update
Photos and Infographics
Posters, Brochures and all Printed Material
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20. Content Marketing
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21. Content Ideas
1. Specialized Knowledge and Expertise
2. Share Quotes – Especially as a photo or
graphic
3. Curate Quality Content – “OPC”
4. Repurpose Material
5. Provide a Solution to Their Problems!!
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22. Solve Their Problems!
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23. Solve Their Problems

26. Content Marketing
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27. Content Curating “OPC”
Find Content and Information to Share
•
•
•
•
•
Google Alerts - www.google.com/alerts
Newsle – www.newsle.com
Social Mention – www.socialmention.com
Follow Influencers on Social Networks
Subscribe to RSS Feeds
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29. 11/12/2013
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30. 11/12/2013
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31. Corn Capital Innovations Team
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32. Contests
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33. Make Content Sharable
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34. Social Hub
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35. Engage
Don’t forget to interact with
your fans and followers!
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36. Convert Followers
Into Customers
• What do your followers need to do
next…
o
o
o
o
Subscribe to my Blog
Subscribe to my Email List
Attend an Event
Purchase my Products or Services
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37. Content Calendar
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38. Management Tools
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www.hootsuite.com
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39. Facebook Scheduler
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40. Negative Feedback
1. Treat Negative Feedback like
any other customer service
issue
2. Respond Immediately
3. Do your best to move the
conversation offline
4. Don’t remove negative posts
(with exceptions)
5. Swearing & Spamming can be
removed
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42. Facebook Insights
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43. rvtechsolutions.com
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44. Engage
Don’t forget to interact with
your fans and followers!
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45. Tips & Tricks
Amplify Content to
Interested Users
Use Facebook Ads and Promoted
Posts (Boost a Post) to grow the
reach of your page and content.
Target ads to audience by
interests, gender, age, langua
ge, location, educational
status and even
relationship status.
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46. Tips & Tricks
Amplify Content to
Interested Users
Use Facebook Ads and Promoted
Posts (Boost a Post) to grow the
reach of your page and content.
Target ads to audience by
interests, gender, age,
language, location,
educational status and even
relationship status.
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47. Content & Social Media
1. Plan and Set Goals
2. Have Clear Objectives
3. Create a Strategy
4. Measure the Results
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48. Conversations Online
QUESTIONS?
View Slides At:
www.rvtechsolutions.com/pipestonesmb
Ask Questions and offer Feedback!
facebook.com/rvtechsolutions
twitter.com/sarahkuglin
linkedin.com/in/sarahkuglin
Gplus.to/rvtechsolutions
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