SlideShare ist ein Scribd-Unternehmen logo
1 von 12
The One Hit Wonder’s Guide to
       WordPress SEO

            presented by:
         Ben Cook (@Skitzzo)
    President: Direct Match Media
Warning:
 You WILL have at least one (perhaps
  many) of these songs stuck in your
  head after this session. Hopefully
  you’ll also remember enough SEO
information that it’s worth humming
     these for the rest of the day.
                    .
Also:

Don’t expect WordPress or plugins to
          do SEO for you.

 They’re tools that make SEO tasks
               easier.
Yoast is back with a brand new edition




             Of WordPress SEO
You Know the (Robots.txt) Rules & So Do I




              Blocking useless pages
              keeps the panda at bay
Girl You Know It’s True





       Duplicate content is
              bad.
OpenGrapham Style




     More Social than SEO
    but too good to pass up
I Like Big Tags & I Cannot Lie




         Turn Category & Tag Pages
            into Landing Pages!
When I Think About Goog I Link Myself




             Nothing wrong with
             some self link-love
Here’s our Plugin, Install it Maybe?




            DirectMatchMedia.com/embeditor
Questions?

 @DirectMatch (polite & official)
@Skitzzo (irreverent but more fun)
  ben@directmatchmedia.com

Weitere Àhnliche Inhalte

Was ist angesagt?

Tuğba GÜL Alternatif ÖzgeçmiƟ
Tuğba GÜL Alternatif ÖzgeçmiƟ Tuğba GÜL Alternatif ÖzgeçmiƟ
Tuğba GÜL Alternatif ÖzgeçmiƟ Tuti Rose
 
Making WordPress More Social
Making WordPress More SocialMaking WordPress More Social
Making WordPress More SocialYahya Ayob
 
South Florida WordPress Meetup: Top 9 (Dec 2013)
South Florida WordPress Meetup: Top 9 (Dec 2013)South Florida WordPress Meetup: Top 9 (Dec 2013)
South Florida WordPress Meetup: Top 9 (Dec 2013)David Bisset
 
Info overload
Info overloadInfo overload
Info overloadMike Taylor
 
Building Next Generation Applications With BuddyPress
Building Next Generation Applications With BuddyPressBuilding Next Generation Applications With BuddyPress
Building Next Generation Applications With BuddyPressDavid Bisset
 
Om lecture 6_reversepub
Om lecture 6_reversepubOm lecture 6_reversepub
Om lecture 6_reversepubJennifer Cox
 
Blue Sky Factory Webinar: 6 Core Elements of Permission-Based Email Marketing
Blue Sky Factory Webinar: 6 Core Elements of Permission-Based Email MarketingBlue Sky Factory Webinar: 6 Core Elements of Permission-Based Email Marketing
Blue Sky Factory Webinar: 6 Core Elements of Permission-Based Email MarketingDJ Waldow
 
10 Sure Fire Tips
10 Sure Fire Tips10 Sure Fire Tips
10 Sure Fire TipsMarc Wolfsfeld
 

Was ist angesagt? (11)

Tuğba GÜL Alternatif ÖzgeçmiƟ
Tuğba GÜL Alternatif ÖzgeçmiƟ Tuğba GÜL Alternatif ÖzgeçmiƟ
Tuğba GÜL Alternatif ÖzgeçmiƟ
 
Making WordPress More Social
Making WordPress More SocialMaking WordPress More Social
Making WordPress More Social
 
CV
CVCV
CV
 
South Florida WordPress Meetup: Top 9 (Dec 2013)
South Florida WordPress Meetup: Top 9 (Dec 2013)South Florida WordPress Meetup: Top 9 (Dec 2013)
South Florida WordPress Meetup: Top 9 (Dec 2013)
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
 
Info overload
Info overloadInfo overload
Info overload
 
Building Next Generation Applications With BuddyPress
Building Next Generation Applications With BuddyPressBuilding Next Generation Applications With BuddyPress
Building Next Generation Applications With BuddyPress
 
Om lecture 6_reversepub
Om lecture 6_reversepubOm lecture 6_reversepub
Om lecture 6_reversepub
 
Blue Sky Factory Webinar: 6 Core Elements of Permission-Based Email Marketing
Blue Sky Factory Webinar: 6 Core Elements of Permission-Based Email MarketingBlue Sky Factory Webinar: 6 Core Elements of Permission-Based Email Marketing
Blue Sky Factory Webinar: 6 Core Elements of Permission-Based Email Marketing
 
10 Sure Fire Tips
10 Sure Fire Tips10 Sure Fire Tips
10 Sure Fire Tips
 
Lecture 6: Twitter
Lecture 6:  TwitterLecture 6:  Twitter
Lecture 6: Twitter
 

Andere mochten auch

Doing Business With SDUSD
Doing Business With SDUSDDoing Business With SDUSD
Doing Business With SDUSDkarenalinehan
 
Link Building a Bridge to the 21st Century
Link Building a Bridge to the 21st CenturyLink Building a Bridge to the 21st Century
Link Building a Bridge to the 21st CenturyBen Cook
 
TEANO - PREVISIÓ DE PROBLEMES
TEANO - PREVISIÓ DE PROBLEMESTEANO - PREVISIÓ DE PROBLEMES
TEANO - PREVISIÓ DE PROBLEMESmceide
 
Tools for More Effective SEO Outreach
Tools for More Effective SEO OutreachTools for More Effective SEO Outreach
Tools for More Effective SEO OutreachBen Cook
 
Intro to SEO (1)
Intro to SEO (1)Intro to SEO (1)
Intro to SEO (1)Adriani Le
 
Digital Marketing Training Course in Nagpur
Digital Marketing Training Course in NagpurDigital Marketing Training Course in Nagpur
Digital Marketing Training Course in NagpurWOW Net Technology
 
SEO for Ecommerce: A Comprehensive Guide
SEO for Ecommerce: A Comprehensive GuideSEO for Ecommerce: A Comprehensive Guide
SEO for Ecommerce: A Comprehensive GuideAdam Audette
 

Andere mochten auch (7)

Doing Business With SDUSD
Doing Business With SDUSDDoing Business With SDUSD
Doing Business With SDUSD
 
Link Building a Bridge to the 21st Century
Link Building a Bridge to the 21st CenturyLink Building a Bridge to the 21st Century
Link Building a Bridge to the 21st Century
 
TEANO - PREVISIÓ DE PROBLEMES
TEANO - PREVISIÓ DE PROBLEMESTEANO - PREVISIÓ DE PROBLEMES
TEANO - PREVISIÓ DE PROBLEMES
 
Tools for More Effective SEO Outreach
Tools for More Effective SEO OutreachTools for More Effective SEO Outreach
Tools for More Effective SEO Outreach
 
Intro to SEO (1)
Intro to SEO (1)Intro to SEO (1)
Intro to SEO (1)
 
Digital Marketing Training Course in Nagpur
Digital Marketing Training Course in NagpurDigital Marketing Training Course in Nagpur
Digital Marketing Training Course in Nagpur
 
SEO for Ecommerce: A Comprehensive Guide
SEO for Ecommerce: A Comprehensive GuideSEO for Ecommerce: A Comprehensive Guide
SEO for Ecommerce: A Comprehensive Guide
 

Ähnlich wie One Hit Wonder's Guide to WordPress SEO

WordPress Websites: Making and Marketing with Jupiter Jim
WordPress Websites: Making and Marketing with Jupiter Jim WordPress Websites: Making and Marketing with Jupiter Jim
WordPress Websites: Making and Marketing with Jupiter Jim jupiterjim
 
WordPress SEO in 2014 - WordCamp Baltimore 2014
WordPress SEO in 2014 - WordCamp Baltimore 2014WordPress SEO in 2014 - WordCamp Baltimore 2014
WordPress SEO in 2014 - WordCamp Baltimore 2014Arsham Mirshah
 
WordPress SEO - The Absolute Basics
WordPress SEO - The Absolute BasicsWordPress SEO - The Absolute Basics
WordPress SEO - The Absolute BasicsChristopher Smith
 
Practical SEO for WordPress Bloggers
Practical SEO for WordPress BloggersPractical SEO for WordPress Bloggers
Practical SEO for WordPress BloggersNile Flores
 
Wordpress seo guide
Wordpress seo guideWordpress seo guide
Wordpress seo guideMohamed Anan
 
58 resources to_help_you_learn_and_master_seo
58 resources to_help_you_learn_and_master_seo58 resources to_help_you_learn_and_master_seo
58 resources to_help_you_learn_and_master_seoBitsytask
 
What Is WordPress and Why Is Everyone Talking About It
What Is WordPress and Why Is Everyone Talking About ItWhat Is WordPress and Why Is Everyone Talking About It
What Is WordPress and Why Is Everyone Talking About ItBobWP.com
 
WordPress 101 - Foundation Friday at WordCamp Chicago 2014 #WCChi
WordPress 101 - Foundation Friday at WordCamp Chicago 2014 #WCChiWordPress 101 - Foundation Friday at WordCamp Chicago 2014 #WCChi
WordPress 101 - Foundation Friday at WordCamp Chicago 2014 #WCChiShanta Nathwani
 
Seofs 2009
Seofs 2009Seofs 2009
Seofs 2009cuongcu1978
 
WordPress SEO Tips
WordPress SEO TipsWordPress SEO Tips
WordPress SEO TipsChris Burgess
 
SEO for Food Bloggers
SEO for Food BloggersSEO for Food Bloggers
SEO for Food BloggersRand Fishkin
 
SEO For Bloggers
SEO For BloggersSEO For Bloggers
SEO For BloggersAlicia Magda
 
Fundamentals of Great SEO
Fundamentals of Great SEOFundamentals of Great SEO
Fundamentals of Great SEORand Fishkin
 
WordPress Loves Google: Marrying Great Design and SEO with WordPress
WordPress Loves Google: Marrying Great Design and SEO with WordPressWordPress Loves Google: Marrying Great Design and SEO with WordPress
WordPress Loves Google: Marrying Great Design and SEO with WordPressWebspec Design
 
Windows Live Writer rebcorl bar camp 2010
Windows Live Writer rebcorl bar camp 2010Windows Live Writer rebcorl bar camp 2010
Windows Live Writer rebcorl bar camp 2010Chris Griffith
 
Mark Osborne - Brighton SEO April 2019 The Seedy Underbelly of Keyword Resear...
Mark Osborne - Brighton SEO April 2019 The Seedy Underbelly of Keyword Resear...Mark Osborne - Brighton SEO April 2019 The Seedy Underbelly of Keyword Resear...
Mark Osborne - Brighton SEO April 2019 The Seedy Underbelly of Keyword Resear...Mark Osborne
 
WordPress & SEO Love for Beginners
WordPress & SEO Love for BeginnersWordPress & SEO Love for Beginners
WordPress & SEO Love for BeginnersArsham Mirshah
 
Presentation1
Presentation1Presentation1
Presentation1Alexes mia
 
Getting started-with-seo-web-gnomes
Getting started-with-seo-web-gnomesGetting started-with-seo-web-gnomes
Getting started-with-seo-web-gnomestechgreen solution
 

Ähnlich wie One Hit Wonder's Guide to WordPress SEO (20)

WordPress Websites: Making and Marketing with Jupiter Jim
WordPress Websites: Making and Marketing with Jupiter Jim WordPress Websites: Making and Marketing with Jupiter Jim
WordPress Websites: Making and Marketing with Jupiter Jim
 
WordPress SEO in 2014 - WordCamp Baltimore 2014
WordPress SEO in 2014 - WordCamp Baltimore 2014WordPress SEO in 2014 - WordCamp Baltimore 2014
WordPress SEO in 2014 - WordCamp Baltimore 2014
 
WordPress SEO - The Absolute Basics
WordPress SEO - The Absolute BasicsWordPress SEO - The Absolute Basics
WordPress SEO - The Absolute Basics
 
Practical SEO for WordPress Bloggers
Practical SEO for WordPress BloggersPractical SEO for WordPress Bloggers
Practical SEO for WordPress Bloggers
 
Wordpress seo guide
Wordpress seo guideWordpress seo guide
Wordpress seo guide
 
58 resources to_help_you_learn_and_master_seo
58 resources to_help_you_learn_and_master_seo58 resources to_help_you_learn_and_master_seo
58 resources to_help_you_learn_and_master_seo
 
Seo Roadmap Presentation
Seo Roadmap PresentationSeo Roadmap Presentation
Seo Roadmap Presentation
 
What Is WordPress and Why Is Everyone Talking About It
What Is WordPress and Why Is Everyone Talking About ItWhat Is WordPress and Why Is Everyone Talking About It
What Is WordPress and Why Is Everyone Talking About It
 
WordPress 101 - Foundation Friday at WordCamp Chicago 2014 #WCChi
WordPress 101 - Foundation Friday at WordCamp Chicago 2014 #WCChiWordPress 101 - Foundation Friday at WordCamp Chicago 2014 #WCChi
WordPress 101 - Foundation Friday at WordCamp Chicago 2014 #WCChi
 
Seofs 2009
Seofs 2009Seofs 2009
Seofs 2009
 
WordPress SEO Tips
WordPress SEO TipsWordPress SEO Tips
WordPress SEO Tips
 
SEO for Food Bloggers
SEO for Food BloggersSEO for Food Bloggers
SEO for Food Bloggers
 
SEO For Bloggers
SEO For BloggersSEO For Bloggers
SEO For Bloggers
 
Fundamentals of Great SEO
Fundamentals of Great SEOFundamentals of Great SEO
Fundamentals of Great SEO
 
WordPress Loves Google: Marrying Great Design and SEO with WordPress
WordPress Loves Google: Marrying Great Design and SEO with WordPressWordPress Loves Google: Marrying Great Design and SEO with WordPress
WordPress Loves Google: Marrying Great Design and SEO with WordPress
 
Windows Live Writer rebcorl bar camp 2010
Windows Live Writer rebcorl bar camp 2010Windows Live Writer rebcorl bar camp 2010
Windows Live Writer rebcorl bar camp 2010
 
Mark Osborne - Brighton SEO April 2019 The Seedy Underbelly of Keyword Resear...
Mark Osborne - Brighton SEO April 2019 The Seedy Underbelly of Keyword Resear...Mark Osborne - Brighton SEO April 2019 The Seedy Underbelly of Keyword Resear...
Mark Osborne - Brighton SEO April 2019 The Seedy Underbelly of Keyword Resear...
 
WordPress & SEO Love for Beginners
WordPress & SEO Love for BeginnersWordPress & SEO Love for Beginners
WordPress & SEO Love for Beginners
 
Presentation1
Presentation1Presentation1
Presentation1
 
Getting started-with-seo-web-gnomes
Getting started-with-seo-web-gnomesGetting started-with-seo-web-gnomes
Getting started-with-seo-web-gnomes
 

Mehr von Ben Cook

SEO Theory vs. Reality
SEO Theory vs. RealitySEO Theory vs. Reality
SEO Theory vs. RealityBen Cook
 
Using PPC Data to Drive SEO Strategy
Using PPC Data to Drive SEO StrategyUsing PPC Data to Drive SEO Strategy
Using PPC Data to Drive SEO StrategyBen Cook
 
Possession (of Content) with Intent to Distribute
Possession (of Content) with Intent to DistributePossession (of Content) with Intent to Distribute
Possession (of Content) with Intent to DistributeBen Cook
 
Doctor Who's Guide to WordPress
Doctor Who's Guide to WordPressDoctor Who's Guide to WordPress
Doctor Who's Guide to WordPressBen Cook
 
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013Ben Cook
 
15 Outside the Box SEO Tools
15 Outside the Box SEO Tools15 Outside the Box SEO Tools
15 Outside the Box SEO ToolsBen Cook
 
Creating Immortal Content
Creating Immortal ContentCreating Immortal Content
Creating Immortal ContentBen Cook
 
SEO & Social Media Mind Control - Harness the Power of Persuasion
SEO & Social Media Mind Control - Harness the Power of PersuasionSEO & Social Media Mind Control - Harness the Power of Persuasion
SEO & Social Media Mind Control - Harness the Power of PersuasionBen Cook
 
SEO Strategies for WordPress
SEO Strategies for WordPressSEO Strategies for WordPress
SEO Strategies for WordPressBen Cook
 
SEO Tools for Bloggers
SEO Tools for BloggersSEO Tools for Bloggers
SEO Tools for BloggersBen Cook
 
Whipping WordPress into SEO Shape
Whipping WordPress into SEO ShapeWhipping WordPress into SEO Shape
Whipping WordPress into SEO ShapeBen Cook
 
The Missing Link(s)
The Missing Link(s)The Missing Link(s)
The Missing Link(s)Ben Cook
 

Mehr von Ben Cook (12)

SEO Theory vs. Reality
SEO Theory vs. RealitySEO Theory vs. Reality
SEO Theory vs. Reality
 
Using PPC Data to Drive SEO Strategy
Using PPC Data to Drive SEO StrategyUsing PPC Data to Drive SEO Strategy
Using PPC Data to Drive SEO Strategy
 
Possession (of Content) with Intent to Distribute
Possession (of Content) with Intent to DistributePossession (of Content) with Intent to Distribute
Possession (of Content) with Intent to Distribute
 
Doctor Who's Guide to WordPress
Doctor Who's Guide to WordPressDoctor Who's Guide to WordPress
Doctor Who's Guide to WordPress
 
Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013Creating Immortal Content | Pubcon 2013
Creating Immortal Content | Pubcon 2013
 
15 Outside the Box SEO Tools
15 Outside the Box SEO Tools15 Outside the Box SEO Tools
15 Outside the Box SEO Tools
 
Creating Immortal Content
Creating Immortal ContentCreating Immortal Content
Creating Immortal Content
 
SEO & Social Media Mind Control - Harness the Power of Persuasion
SEO & Social Media Mind Control - Harness the Power of PersuasionSEO & Social Media Mind Control - Harness the Power of Persuasion
SEO & Social Media Mind Control - Harness the Power of Persuasion
 
SEO Strategies for WordPress
SEO Strategies for WordPressSEO Strategies for WordPress
SEO Strategies for WordPress
 
SEO Tools for Bloggers
SEO Tools for BloggersSEO Tools for Bloggers
SEO Tools for Bloggers
 
Whipping WordPress into SEO Shape
Whipping WordPress into SEO ShapeWhipping WordPress into SEO Shape
Whipping WordPress into SEO Shape
 
The Missing Link(s)
The Missing Link(s)The Missing Link(s)
The Missing Link(s)
 

KĂŒrzlich hochgeladen

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel AraĂșjo
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 

KĂŒrzlich hochgeladen (20)

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 

One Hit Wonder's Guide to WordPress SEO

  • 1. The One Hit Wonder’s Guide to WordPress SEO presented by: Ben Cook (@Skitzzo) President: Direct Match Media
  • 2. Warning: You WILL have at least one (perhaps many) of these songs stuck in your head after this session. Hopefully you’ll also remember enough SEO information that it’s worth humming these for the rest of the day. .
  • 3. Also: Don’t expect WordPress or plugins to do SEO for you. They’re tools that make SEO tasks easier.
  • 4.
  • 5. Yoast is back with a brand new edition Of WordPress SEO
  • 6. You Know the (Robots.txt) Rules & So Do I Blocking useless pages keeps the panda at bay
  • 7. Girl You Know It’s True
 Duplicate content is bad.
  • 8. OpenGrapham Style More Social than SEO but too good to pass up
  • 9. I Like Big Tags & I Cannot Lie Turn Category & Tag Pages into Landing Pages!
  • 10. When I Think About Goog I Link Myself Nothing wrong with some self link-love
  • 11. Here’s our Plugin, Install it Maybe? DirectMatchMedia.com/embeditor
  • 12. Questions? @DirectMatch (polite & official) @Skitzzo (irreverent but more fun) ben@directmatchmedia.com

Hinweis der Redaktion

  1. Canonical Tags, Rel-Next & Rel-Prev tags, Idiot Warning, NoFollow & NoIndex Controls Etc.
  2. Canonical Tags, Rel-Next & Rel-Prev tags, Idiot Warning, NoFollow & NoIndex Controls Etc.
  3. If you don’t want Google finding a page, don’t use nofollow, block it via Robots.txt & noindex tagsDo this for pages such as author archives (assuming 1 author blog), date based archives, comment pagination
  4. Use excerpts or More tag to make sure the only place the full text of your post can be found, is the post page.
  5. Use excerpts or More tag to make sure the only place the full text of your post can be found, is the post page.
  6. Add unique content to your tag & category pages BEFORE it lists the posts in that category or tag. Make your category & tag pages landing pages for their given topic.
  7. Give your site a logical structure & include it in your navigation & internal links!Breadcrumbs, contextual links, NOT auto-linkers (break stuff like Twitter integration, possible Penguin issues)