Video making and promoting is a very effective and economical way of promoting a brand. However, it needs to be properly utilized in order to have a positive effect. The best video production company can create beautiful business videos using their best creative talent and resources.

1. How to Increase Brand awareness through video
A brand is what sets apart a product from its competitors. It is what makes a product
unique and easily identifiable by customers. Therefore, for the success of any product,
building up the brand awareness is a very important task for the marketing team. This
can be done in several ways, both traditional and modern. However, the best way to
build up the brand awareness for any brand or product is through explainer videos​. It is
estimated that over 55% of all the time we spend on our mobile is dedicated to watching
videos. Hence, it is a very lucrative and beneficial means of brand promotion and
building brand awareness.
Brand awareness can be increased by explainer videos using the following
steps :
Identify Consumer Needs
The first and most important step is to identify the audience or the market for any
product. Since each product has a different market and every market wants different
things, therefore the type of video that needs to be created to attract one specific market,
say middle aged people, will be very different from a video designed to target teenagers
and people in their 20s. Hence it is crucial that the age, language preferences, and the
kind of message and imagery that will resonate and attract the market be decided

2. beforehand. Like any other marketing initiative, research is very essential before
producing any video content for your brand. That's where the best ​video production
company​ starts from! The research!
​2. Be original and unique
The second step is to be original and unique so that the video stands out from the
millions of other explainer videos already present in the market. Everyday, billions of
videos are watched on YouTube, and your video needs to be different from all of them in
order to appeal to the consumer. For this, the explainer videos should be attention
grabbing from the very first instant. It should also be memorable so that the consumer
doesn’t forget about it as soon as he sees it.
​3. Be Concise and To the Point
In addition to being original, it is also very important to be concise and not waste the
time of the viewer. In this fast paced world, everyone is busy and no one has time for
long-drawn videos. A survey has shown that ​explainer videos over 10-25 seconds will
not be viewed and will lose customer interest in most cases.
​4. Promote and share vigorously
Promotion of the video is even more important than the creation part. It is paramount
that the video be promoted in every possible way, through social media and otherwise.

3. Using a dedicated marketing team for the same is a good idea. Also, contests can be
held, giving people rewards for watching or sharing the video.
​5. Make optimal adjustments for different screen sizes
Lastly, the video needs to be such that it can be viewed and played in all different
devices. Customers may be using a laptop, tablet, mobile, or even a phone to view your
video. Hence, the explainer videos needs to be optimized for different devices and
screen sizes.
Video making and promoting is a very effective and economical way of promoting a
brand. However, it needs to be properly utilized in order to have a positive effect. The
best ​video production company ​can create beautiful business videos using their best
creative talent and resources.
Please feel free to contact us!
Contact Person: Gursimran Jassal
Company Name:​ ​Skittles Productions Pvt Ltd
Phone: +91​ ​8218286112
Email: ​info@skittlesproductions.com
Web:​ ​http://skittlesproductions.com
Source: ​https://blog.storymirror.com