2. Table of Contents
I. Project Team
II. About PunchBunch
III. PunchBunch System Protocol
IV. PunchBunch Website Protocol
V. Poster for Venues
3. I. PunchBunch Project Team
Name Experience Degree
PunchBunch Founder & CEO Emory University
Business Strategy & Management Economics/Mathematics
Shane Kim
PunchBunch Founder & CBO Emory Business School
Business Strategy & Finance Finance
Chris Shin
PunchBunch Founder & CTO Carnegie Mellon University
Technology & Systems Computer Science
Amazon.com
System Analyst
Jiho Park
4. Table of Contents
I. Project Team
II. About PunchBunch
III. PunchBunch System Protocol
IV. PunchBunch Website Protocol
V. Poster for Venues
5. II. About PunchBunch ( 1 / 5 )
PunchBunch is an innovative smartphone application that provides users with electronic punch
cards.
The system strives to increase traffic at local venues, and has the following characteristics:
About
PunchBunch ⢠Simple: simple and unified system, which lets users and venues to join easily
⢠Automated: Automated System integrated with PunchBunch Website and smartphone App
⢠Free: Login-Free, Cost-Free, and Paper Free
⢠Secure: GPS match and Time Limitation in Scanning QR Code
provides:
Local Venue
Loyalty, High Return Rate
Customer Local Venue
Free Coupons, Promotion
through Smartphone
Local Venue
Simple
Automated
Service
Free
Secure
6. II. About PunchBunch ( 2 / 5 )
Simple Automated
Simple and Unified System around local venues Automated Track & Reward Service
⢠Customers do not have to set up an account to use ⢠Offer services that runs customer behavior reports
PunchBunch. Download and use right away.
⢠Easy to track and reward your best customers
⢠Venues can simply join through PunchBunch
website.
Free Secure
⢠Login-Free: No account, just download and use Secure Technology System
system (easy and simple)
⢠Offer most up-to-date smartphone technology using
⢠Cost-Free : Free Download, and very low fee QR Code
structure for venues, which is under $20.00 per month
⢠Offer security features that prioritize venues &
⢠Paper Free: replaces regular paper-based punch customerâs privacy and protection from fraudulent
cards in to an electronic one activities
7. I. About PunchBunch ( 3 / 5 )
PunchBunch General System
Server & Data Center
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<Restaurant & CafĂŠ>
1. Scan blue poster besides cashier
2. Venue information from QR Code
<Customer / User>
8. I. About PunchBunch (4 / 5 )
Customer scans blue QR code poster besides the cashier
Step 1 - Users download PunchBunch application for free in Appstore & Android Market
- No login. Just download and press punch button to scan blue QR code poster
Venue information from blue QR code poster
Step 2 - Venues can print out their own blue QR code poster through PunchBunch website
- QR code contains information about specific venues
From Smartphone to PunchBunch Server
Step 3 - After User scans QR code, application requests for a punch to Server
- smartphone product number and venue information goes to Server
Automatic Punch
Step 4 - After receiving the request, server punches the venueâs punch card in userâs smartphone
Customer Statistics
Step 5 - Server collects data such as how many punches and redemption that venue have made
- This information is provided in venueâs account profile in PunchBunch Website
9. II. About PunchBunch ( 5 / 5 )
Why Use PunchBunch?
Why should Venues use PunchBunch?
PunchBunch is a good way to promote your venue through smartphone
⢠Nielson predicts that at least one in two Americans will have a smartphone by end of 2011
⢠PunchBunch provides fun and trendy way to satisfy and service the tech-savvy customers
PunchBunch is a good substitution of paperback punch card
⢠Venues can provide punch cards that customers wonât lose and not having to carry them around.
⢠Venues can keep in track of how many punches and redemptions that they have provided to the customers.
⢠Service charge is very low: caps at $20.00 per month (free for first two months).
Why should Customers use PunchBunch?
PunchBunch conveniently keeps customersâ favorite venues punch cards into one application
⢠Customers do not have to register any personal information. They can download and use it right away.
⢠PunchBunch lets customers to keep track of their favorite local venues.
⢠PunchBunch works in multiple venues, so one application does it all.
10. Table of Contents
I. Project Team
II. About PunchBunch
III. PunchBunch System Protocol
IV. PunchBunch Website Protocol
V. Poster for Venues
13. Table of Contents
I. Project Team
II. About PunchBunch
III. PunchBunch System Protocol
IV. PunchBunch Website Protocol
V. Offline Experience
14. IV. PunchBunch Website Protocol ( 1 / 2 )
A. Home Page
⢠Website provides general
information about PunchBunch to
both venues and customers
⢠Customers can see which venues
are participating
⢠Website lets venues easily join the
program by themselves
- Simple submission and approval process
Main Purpose - Easy setting up deals of the punch card
Of
Website
⢠Venues can routinely check how
many punches and redemption that
they give to customers
⢠Venues can print out their own QR
code poster
⢠Venues can pay the fees through
the website
16. Table of Contents
I. Project Team
II. About PunchBunch
III. PunchBunch System Protocol
IV. PunchBunch Website Protocol
V. Posters for Venues
17. V. Posters for Venues
⢠Poster that shows customer how to ⢠Venues can easily print out
How to Use scan QR code and get punched Blue QR Code customized poster from website
PunchBunch ⢠Offline promotion of PunchBunch Poster ⢠Renewing QR code is convenient
through Venues (1-click poster printing)
A. This is the Punch Card Screen. Your venue name shows on top of the card. Customers have to fill out 9 punches in order to redeem their free coupon. B. This screen shows the detailed information about the deals and other limitations to the punch card. Within the 9 to 1 free coupon format, you can customize the deal any way you want. For example, Buy 9 entrees over $10 and redeem any entree under $10. You can further add any other limitation to the card such as PunchBunch Available Lunch time only, or weekdays only. C. This is the actual free coupon screen. When customers fill all of their 9 punches in the card, they can redeem the free coupon. When the customer shows this screen to the cashier, cashier checks the date and the security code (which changes everyday), and provides the promised Freebie. This page disappears in 20 minutes after activation, so that customers will not be able to reuse the free coupon.