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Business Development
Table of Contents




                    I. Project Team

                    II. About PunchBunch

                    III. PunchBunch System Protocol

                    IV. PunchBunch Website Protocol

                    V. Poster for Venues
I. PunchBunch Project Team


  Name            Experience                       Degree

                  PunchBunch Founder & CEO         Emory University
                  Business Strategy & Management   Economics/Mathematics




   Shane Kim


                  PunchBunch Founder & CBO         Emory Business School
                  Business Strategy & Finance      Finance




   Chris Shin


                  PunchBunch Founder & CTO         Carnegie Mellon University
                  Technology & Systems             Computer Science


                  Amazon.com
                  System Analyst
   Jiho Park
Table of Contents




                    I. Project Team

                    II. About PunchBunch

                    III. PunchBunch System Protocol

                    IV. PunchBunch Website Protocol

                    V. Poster for Venues
II. About PunchBunch ( 1 / 5 )



               PunchBunch is an innovative smartphone application that provides users with electronic punch
               cards.
               The system strives to increase traffic at local venues, and has the following characteristics:
   About
PunchBunch     • Simple: simple and unified system, which lets users and venues to join easily
               • Automated: Automated System integrated with PunchBunch Website and smartphone App
               • Free: Login-Free, Cost-Free, and Paper Free
               • Secure: GPS match and Time Limitation in Scanning QR Code


                                                          provides:

                                                                                 Local Venue
                                           Loyalty, High Return Rate

                   Customer                                                      Local Venue

                                            Free Coupons, Promotion
                                            through Smartphone
                                                                                 Local Venue
                                              Simple
                                              Automated
                                                             Service
                                              Free
                                              Secure
II. About PunchBunch ( 2 / 5 )



                        Simple                                                  Automated

  Simple and Unified System around local venues            Automated Track & Reward Service

 • Customers do not have to set up an account to use     • Offer services that runs customer behavior reports
 PunchBunch. Download and use right away.
                                                         • Easy to track and reward your best customers
 • Venues can simply join through PunchBunch
 website.


                         Free                                                     Secure

 • Login-Free: No account, just download and use            Secure Technology System
 system (easy and simple)
                                                          • Offer most up-to-date smartphone technology using
 • Cost-Free : Free Download, and very low fee            QR Code
 structure for venues, which is under $20.00 per month
                                                          • Offer security features that prioritize venues &
 • Paper Free: replaces regular paper-based punch         customer’s privacy and protection from fraudulent
 cards in to an electronic one                            activities
I. About PunchBunch ( 3 / 5 )


  PunchBunch General System

                                                        Server & Data Center




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                                        at




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                    3.




                                      ut
                                      A
                                   4.




                                                                                <Restaurant & CafĂŠ>

                               1. Scan blue poster besides cashier




                               2. Venue information from QR Code

      <Customer / User>
I. About PunchBunch (4 / 5 )


              Customer scans blue QR code poster besides the cashier
    Step 1    - Users download PunchBunch application for free in Appstore & Android Market
              - No login. Just download and press punch button to scan blue QR code poster



               Venue information from blue QR code poster
    Step 2     - Venues can print out their own blue QR code poster through PunchBunch website
               - QR code contains information about specific venues



               From Smartphone to PunchBunch Server
    Step 3     - After User scans QR code, application requests for a punch to Server
               - smartphone product number and venue information goes to Server



               Automatic Punch
    Step 4     - After receiving the request, server punches the venue’s punch card in user’s smartphone




               Customer Statistics
    Step 5     - Server collects data such as how many punches and redemption that venue have made
               - This information is provided in venue’s account profile in PunchBunch Website
II. About PunchBunch ( 5 / 5 )


  Why Use PunchBunch?
 Why should Venues use PunchBunch?

PunchBunch is a good way to promote your venue through smartphone
 • Nielson predicts that at least one in two Americans will have a smartphone by end of 2011
 • PunchBunch provides fun and trendy way to satisfy and service the tech-savvy customers


PunchBunch is a good substitution of paperback punch card
 • Venues can provide punch cards that customers won’t lose and not having to carry them around.
 • Venues can keep in track of how many punches and redemptions that they have provided to the customers.
 • Service charge is very low: caps at $20.00 per month (free for first two months).



 Why should Customers use PunchBunch?

 PunchBunch conveniently keeps customers’ favorite venues punch cards into one application
  • Customers do not have to register any personal information. They can download and use it right away.
  • PunchBunch lets customers to keep track of their favorite local venues.
  • PunchBunch works in multiple venues, so one application does it all.
Table of Contents




                    I. Project Team

                    II. About PunchBunch

                    III. PunchBunch System Protocol

                    IV. PunchBunch Website Protocol

                    V. Poster for Venues
iPhone System Protocol (1/2)
iPhone System Protocol ( 2 / 2 )
Table of Contents




                    I. Project Team

                    II. About PunchBunch

                    III. PunchBunch System Protocol

                    IV. PunchBunch Website Protocol

                    V. Offline Experience
IV. PunchBunch Website Protocol ( 1 / 2 )

A. Home Page


                                                           • Website provides general
                                                           information about PunchBunch to
                                                           both venues and customers

                                                           • Customers can see which venues
                                                           are participating

                                                           • Website lets venues easily join the
                                                           program by themselves
                                                           - Simple submission and approval process
                                            Main Purpose   - Easy setting up deals of the punch card
                                                 Of
                                              Website
                                                           • Venues can routinely check how
                                                           many punches and redemption that
                                                           they give to customers

                                                           • Venues can print out their own QR
                                                           code poster

                                                           • Venues can pay the fees through
                                                           the website
IV. PunchBunch Website Protocol ( 2/ 2 )

B. Venue Profile Page                      C. QR Code Printing Page
Table of Contents




                    I. Project Team

                    II. About PunchBunch

                    III. PunchBunch System Protocol

                    IV. PunchBunch Website Protocol

                    V. Posters for Venues
V. Posters for Venues


              • Poster that shows customer how to                  • Venues can easily print out
 How to Use   scan QR code and get punched          Blue QR Code   customized poster from website
PunchBunch    • Offline promotion of PunchBunch        Poster      • Renewing QR code is convenient
              through Venues                                       (1-click poster printing)
- End of Document -

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Pb business plan ppt_110627

  • 2. Table of Contents I. Project Team II. About PunchBunch III. PunchBunch System Protocol IV. PunchBunch Website Protocol V. Poster for Venues
  • 3. I. PunchBunch Project Team Name Experience Degree PunchBunch Founder & CEO Emory University Business Strategy & Management Economics/Mathematics Shane Kim PunchBunch Founder & CBO Emory Business School Business Strategy & Finance Finance Chris Shin PunchBunch Founder & CTO Carnegie Mellon University Technology & Systems Computer Science Amazon.com System Analyst Jiho Park
  • 4. Table of Contents I. Project Team II. About PunchBunch III. PunchBunch System Protocol IV. PunchBunch Website Protocol V. Poster for Venues
  • 5. II. About PunchBunch ( 1 / 5 ) PunchBunch is an innovative smartphone application that provides users with electronic punch cards. The system strives to increase traffic at local venues, and has the following characteristics: About PunchBunch • Simple: simple and unified system, which lets users and venues to join easily • Automated: Automated System integrated with PunchBunch Website and smartphone App • Free: Login-Free, Cost-Free, and Paper Free • Secure: GPS match and Time Limitation in Scanning QR Code provides: Local Venue Loyalty, High Return Rate Customer Local Venue Free Coupons, Promotion through Smartphone Local Venue Simple Automated Service Free Secure
  • 6. II. About PunchBunch ( 2 / 5 ) Simple Automated Simple and Unified System around local venues Automated Track & Reward Service • Customers do not have to set up an account to use • Offer services that runs customer behavior reports PunchBunch. Download and use right away. • Easy to track and reward your best customers • Venues can simply join through PunchBunch website. Free Secure • Login-Free: No account, just download and use Secure Technology System system (easy and simple) • Offer most up-to-date smartphone technology using • Cost-Free : Free Download, and very low fee QR Code structure for venues, which is under $20.00 per month • Offer security features that prioritize venues & • Paper Free: replaces regular paper-based punch customer’s privacy and protection from fraudulent cards in to an electronic one activities
  • 7. I. About PunchBunch ( 3 / 5 ) PunchBunch General System Server & Data Center n io 5. at Cu rm st fo om in er er h Us nc S ta Pu & tis ue ic tic at n s Ve o m 3. ut A 4. <Restaurant & CafĂŠ> 1. Scan blue poster besides cashier 2. Venue information from QR Code <Customer / User>
  • 8. I. About PunchBunch (4 / 5 ) Customer scans blue QR code poster besides the cashier Step 1 - Users download PunchBunch application for free in Appstore & Android Market - No login. Just download and press punch button to scan blue QR code poster Venue information from blue QR code poster Step 2 - Venues can print out their own blue QR code poster through PunchBunch website - QR code contains information about specific venues From Smartphone to PunchBunch Server Step 3 - After User scans QR code, application requests for a punch to Server - smartphone product number and venue information goes to Server Automatic Punch Step 4 - After receiving the request, server punches the venue’s punch card in user’s smartphone Customer Statistics Step 5 - Server collects data such as how many punches and redemption that venue have made - This information is provided in venue’s account profile in PunchBunch Website
  • 9. II. About PunchBunch ( 5 / 5 ) Why Use PunchBunch? Why should Venues use PunchBunch? PunchBunch is a good way to promote your venue through smartphone • Nielson predicts that at least one in two Americans will have a smartphone by end of 2011 • PunchBunch provides fun and trendy way to satisfy and service the tech-savvy customers PunchBunch is a good substitution of paperback punch card • Venues can provide punch cards that customers won’t lose and not having to carry them around. • Venues can keep in track of how many punches and redemptions that they have provided to the customers. • Service charge is very low: caps at $20.00 per month (free for first two months). Why should Customers use PunchBunch? PunchBunch conveniently keeps customers’ favorite venues punch cards into one application • Customers do not have to register any personal information. They can download and use it right away. • PunchBunch lets customers to keep track of their favorite local venues. • PunchBunch works in multiple venues, so one application does it all.
  • 10. Table of Contents I. Project Team II. About PunchBunch III. PunchBunch System Protocol IV. PunchBunch Website Protocol V. Poster for Venues
  • 13. Table of Contents I. Project Team II. About PunchBunch III. PunchBunch System Protocol IV. PunchBunch Website Protocol V. Offline Experience
  • 14. IV. PunchBunch Website Protocol ( 1 / 2 ) A. Home Page • Website provides general information about PunchBunch to both venues and customers • Customers can see which venues are participating • Website lets venues easily join the program by themselves - Simple submission and approval process Main Purpose - Easy setting up deals of the punch card Of Website • Venues can routinely check how many punches and redemption that they give to customers • Venues can print out their own QR code poster • Venues can pay the fees through the website
  • 15. IV. PunchBunch Website Protocol ( 2/ 2 ) B. Venue Profile Page C. QR Code Printing Page
  • 16. Table of Contents I. Project Team II. About PunchBunch III. PunchBunch System Protocol IV. PunchBunch Website Protocol V. Posters for Venues
  • 17. V. Posters for Venues • Poster that shows customer how to • Venues can easily print out How to Use scan QR code and get punched Blue QR Code customized poster from website PunchBunch • Offline promotion of PunchBunch Poster • Renewing QR code is convenient through Venues (1-click poster printing)
  • 18. - End of Document -

Hinweis der Redaktion

  1. A. This is the Punch Card Screen. Your venue name shows on top of the card. Customers have to fill out 9 punches in order to redeem their free coupon. B. This screen shows the detailed information about the deals and other limitations to the punch card. Within the 9 to 1 free coupon format, you can customize the deal any way you want. For example, Buy 9 entrees over $10 and redeem any entree under $10. You can further add any other limitation to the card such as PunchBunch Available Lunch time only, or weekdays only. C. This is the actual free coupon screen. When customers fill all of their 9 punches in the card, they can redeem the free coupon. When the customer shows this screen to the cashier, cashier checks the date and the security code (which changes everyday), and provides the promised Freebie. This page disappears in 20 minutes after activation, so that customers will not be able to reuse the free coupon.