Learn how new storage efficiency technologies are table stakes in new storage arrays

1. The NEW Storage Math
Steve Kenniston
Storage Efficiency Evangelist
The Storage Alchemist
Storage Alchemist (@skenniston)
IBM Systems & Technology Group
1 © 2012 IBM Corporation

2. In a new era of IT, industries are being redefined
by an ability to process unlimited volumes and types of data
1 trillion 5.6 billion
connected personal
devices devices sold
by 2015 in 5 years
90%
of world’s 10,000
data created messages
in past per second
2 years
800%
unstructured 2.5 exabytes
data growth of data created
in next daily
5 years
2 © 2012 IBM Corporation

3. Why is Storage so Important?
Storage Optimize Innovate
Consolidate
85% Accelerate
Cloud
% of IT Spend
Accelerate
15% Consolidate
Cloud
Servers
Innovate Optimize
3 © 2012 IBM Corporation

4. Pay Yourself to Get Smarter (Storage)
 Rapid time-to-value, sustained benefits, improved information access
 Storage optimization creates a source for funding; “save as you grow”
4 4 © 2012 IBM Corporation

5. IBM Smarter Storage™ IS Efficient by Design
Efficient by Design
 Heterogeneous Virtualization
 Thin Provisioning
 Real-time Compression
 EasyTIER
– To the server
Information
 Total Storage Optimization
Governance
 Easy to use Storage GUI
5 © 2012 IBM Corporation

6. WHICH RESULTS IN:
ALLOWS YOUR CLIENTS TO:
 STORE MORE DATA
IN LESS SPACE
 MANAGE
HETEROGENEOUS
STORAGE
 SIMPLIFY Deploy
ADMINISTRATION
VIA AUTOMATION, —  REDUCED SPACE
REQUIREMENTS
EASE OF USE
Manage FOR ACTIVE DATA
 MAXIMIZE UP TO 80%
EFFICIENCY OF —
 SAVINGS OF UP TO
MOST ACTIVE
WORKLOADS Grow 47% IN ADMIN. TIME
 REDUCED
 OLTP, BIG DATA,
COMPLEXITY BY
CLOUD
UP TO 30%
6 © 2012 IBM Corporation

7. Paying You To Get Smarter – Virtualization
 3 TB of Primary Capacity
– $5K / TB
– Constrained to 33% utilization – or
15% worse
– Ave $/TB = $15K
35%
 Leverage Heterogeneous
Virtualization + Thin
Provisioning
– Remove Isolated silos of data
– New $/TB = $5K
50%
– New utilization capability 100%
35%
15%
1TB
3TB 1TB 1TB
7 © 2012 IBM Corporation

8. Paying You To Get Smarter – Total Storage Optimization
 3 TB of Primary Capacity
– $5K / TB after virtualization
– Automatically analyze and
migrate “stale” data to tier 2, lower
cost storage
– Tier 1 now 25% utilized, increase
available tier 1 capacity
– Cut your costs by another 25% by
moving to a lower tier disk
50%
25% 25%
3TB 3TB
8 Tier2 © 2012 IBM Corporation

9. Paying You To Get Smarter – Compression
 3 TB of Capacity
– $5K / TB
– Cannot get better than 33% utilization
– Ave $/TB = $15K
 Leverage Heterogeneous Virtualization + Thin
Provisioning
– Remove Silos of data
– New $/TB = $5K
– New utilization capability = 100%
 3 TB of Primary Capacity
– $5K / TB after virtualization
– Move 50% of data to tier 2, lower cost storage
– Tier 1 now 25% utilized, increase available tier 1
capacity
 Leverage Real-time Compression
– $2.5K $/TB (@50% compression)
25% 25% 25% – New utilization capability = 200%
13% 13% – Same for tier 2 storage
3TB 3TB or 6TB 3TB or 6TB
9 Tier2 © 2012 IBM Corporation

10. Paying You To Get Smarter – SSD & EasyTIER
 3 TB of Capacity
– $5K / TB
– Cannot get better than 33% utilization
– Ave $/TB = $15K
 Leverage Heterogeneous Virtualization + Thin
Provisioning
– Remove Silos of data
– New $/TB = $5K
– New utilization capability = 100%
 3 TB of Primary Capacity
– $5K / TB after virtualization
– Move 50% of data to tier 2, lower cost storage
– Tier 1 now 25% utilized, increase available tier 1
capacity
 Leverage Real-time Compression
50% – $2.5K $/TB (@50% compression)
– New utilization capability = 200%
– Same for tier 2 storage
 Leverage SSD & EasyTIER
13% 10%
13% 13% – New $/TB for same capacity
• SAME
3TB 6TB 6TB 6TB – New $/IOP
10 Tier2 • 300% decrease in $/IOP © 2012 IBM Corporation

11. Paying You To Get Smarter – The New Storage Math
BEFORE AFTER
IBM
$15K/TBu Smarter $2.5K/TBu
Storage™
6X REDUCTION IN COST
11 © 2012 IBM Corporation

12. Pay You To Get Smarter – Victory Lap – EasyTIER to the
Server Ultra SSD Drawer
 Flash will be deployed
VM VM VM VM VM VM
simultaneously in every layer of
the infrastructure Application Application
– Storage, Network, Server Server Server
SSD DRAM SSD DRAM
 Why? Data Mover
•Ephemeral Storage
•High perf, working set
Easy Tier Coordination
– I/O bound applications can SSD
increase in performance and Network
density with flash
Storage
 Coordination of the separate Storage system
based
Remote
caches and tiering is critical replication
– Efficiency
– Data Integrity / Cache Consistency
 Increase your P:V ratio with
tiered flash – save more $$$
12 © 2012 IBM Corporation

13. Pay You To Get Smarter (Storage)
 Incremental investment in efficiency technologies provides big dividends
 Use new found money to invest in innovation and competitive advantage
$15K / TB
$2.5K / TB
13 © 2012 IBM Corporation

14. Real world example: net savings of $102M over 5 years
14
14 © 2012 IBM Corporation