a study about various SBUs of Aditya birla group and their positions in BCG matrix

1. 





Abhishek Mhatre(1)
Caroline Pereira(11)
Karen Quodros(21)
Nikhil Zine(31)
Sagar Dhake(41)
Tushar Gortekar(51)
 St. Francis Institute of
Management & Research

2. Type
Industry
Founded
Founder
Headquater
Key People
Revenue
Employee
Private
Conglomerate
1857
Ghanshyam Das Birla
Mumbai, Maharashtra
Kumar Mangalabirla(chairman)
Us $ 40 Billion (2012)
136,000(2012)

3. Started in 1919 with a Jute Manufacturing Company.
Group's founding father, Ghanshyamdas Birla.
The legacy was forwarded by
Mr. Aditya Vikram Birla , putting
India on World Map long back
1969, long before globalization.

4. To be a premium global conglomerate with a clear focus
on each business.
To deliver superior value to our
customers, shareholders, employees and societal large.

6. Textile
Companies-Aditya Birla Nuvo, Grasim, Thai Acrylic Fiber
Telecommunication
Companies-Idea cellular limited
Chemicals
Companies-Aditya Birla chemical limited(Thailand) & Thai Peroxide co.
Brands- Polyphos, Epotech, Birol ex, Ecare etc

7. Insulators
Companies-Aditya Birla Insulator Pvt. Limited
Agribusiness
Companies-Aditya Birla Nuvo
Financial Services
Companies - Birla a Sun Life Insurance Company Ltd, Aditya Birla
Finance Ltd.
Brands - Financial Services

8. Mining
Companies - Essel Mining and Industries Ltd
Brands - Iron Ore
Garments
Companies -Aditya Birla Nuvo

9. Retail
Companies - Aditya Birla Retail Limited
Brands - More (Supermarket)
Carban Black
Companies - Aditya Birla Nuvo
IT-ITeS
Companies - Aditya Birla Minacs Worldwide Limited
Brands - IT-ITeS

11. Product Portfolios chosen for Analysis
Industry
Company
Telecom
Idea Cellular
Cement
Ultratech
IT-ITeS
Aditya Birla Minacs
Aluminium
Hindalco
Insurance
Birla Sun Life Insurance
Asset Management
Birla Sun Life Asset Management
Chemical
Aditya Birla Chemicals (India)
Chemical
TANFAC Industry Ltd
Retail
Aditya Birla Retail (More)
Financial Services
Aditya Birla Money

12. (Rs. In Crores)
Sr
No
SBU
Revenue of
SBU
Revenue
%
Market
Leader/Competitor
Revenue of
ML/Competitor
1
Idea Cellular
12852.5
26.12
Airtel
41588.3
0.309
20
2
Ultra Tech
12246
24.88
ACC
8376
1.462
12
3
Aditya Birla Minacs
1431
2.91
TCS
6025
0.238
13
4
Hindalco
12142.7
24.67
NALCO
3298.78
3.681
13
5
Birla Sun Life Insurance
361
0.73
LIC
4395.38
0.082
20
6
Aditya Birla Retail
817
1.66
Reliance Retail
19140.3
0.043
19
7 Birla Sun Life Asset Management
4996.98
10.15
UTI Asset
Management
4998.67
1
12
8 Aditya Birla Chemicals (India) ltd
809.9
1.65
Tata Chemicals
4011.87
0.202
15
9
TANFAC Industry Ltd
574.5
1.17
Tata Chemicals
4011.87
0.143
15
10
Aditya Birla Money
2981.7
6.06
HDFC Mutual Funds
5859.19
0.509
17
Total
49213.28
RMS MGR

13. BCG Matrix of Aditya Birla Group
High
High
Low
Idea Cellular
Birla Sun Life
Insurance
20
Aditya Birla Retail
Aditya Birla Money
Aditya Birla
Chemicals (India) ltd
15
Hindalco
Birla Sun Life Asset
Management
Ultra Tech
TANFAC Industry Ltd
Aditya Birla Minacs
10
5.12
Low
Market Growth Rate
25
2.56
1.28
0.64
0.32
0.16
5
0
Relative Market Share
0.08
0.04
0.02
0.01

14. Stars Category
• Hindalco
• Ultra Tech
• Birla Sun Life Asset
Management
Question Mark Category
• Idea Cellular
• Birla Sun Life Insurance
• Aditya Birla Money
• Aditya Birla Retail
• Aditya Birla Chemicals
(India) Ltd
• TANFAC Industry Ltd
• Aditya Birla Minacs

15. Strategic Objectives
Stars
Question Marks
 Market growing rapidly
 Market is growing high.
 High Market Share.
 Market share is low.
 Stars are to be protected as they are
cash cows of future when the
growth of market declines

16. For Question Mark
For Stars
 Increase investment
 Withdraw
► by harvesting or
► by divesting or
► by identifying a niche
market
 Maintain the status and keep
improving

17. References
•
http://www.ibef.org/download/retail-august-2013.pdf
•
http://www.ibef.org/industry/telecommunications.aspx
•
http://www.ibef.org/industry/cement-india.aspx
•
http://www.ibef.org/download/financial-services-august-2013.pdf
•
http://www.ibef.org/download/it-ites-august-2013.pdf
•
http://www.ibef.org/industry/science-and-technology.aspx
•
http://www.marketresearch.com/Business-Monitor-International-v304/India-Mining-Q1-7903196/
•
http://www.ultratechcement.com/images/downloads/Results_Q3FY14.pdf
•
http://insurance.birlasunlife.com/Lists/LIUSPublicDisclosure/Attachments/766/Form-L-2.pdf
•
http://www.ideacellular.com/wps/wcm/connect/7688eb00417f5c19b913ffdc1af04cc7/QR_Q2FY14.pdf?MO
D=AJPERES&CACHEID=7688eb00417f5c19b913ffdc1af04cc7
•
http://www.hindalco.com/investors/downloads/Hindalco_Q2FY13-14_Results.pdf
•
http://www.pantaloons.com/images/financials_financialstatements/FY%202013-14Q2%20results.pdf

18. •
http://www.moneycontrol.com/stocks/company_info/print_main.php
•
http://mutualfund.birlasunlife.com/MFUSFormDownloads/AUM-AMC-website-Sep-13.pdf
•
http://www.adityabirlanuvo.com/investors/downloads/Nuvo_Q2FY14_presentation.pdf
•
https://tanfac.com/content/TANFAC_Nov_2013_Eng.pdf
•
http://articles.economictimes.indiatimes.com/2013-12-27/news/45626860_1_chemical-industry-chemicalengineers-president-pranab-mukherjee
•
http://www.adityabirlamoney.com/downloader.asp?file=Uploads/aboutUs/FinancialResults/ABML%20Stand
alone%20Financial%20Results%2030th%20Sept%202013_3110131207.pdf
•
http://business.mapsofindia.com/finance/top-asset-management-companies.html
•
http://www.hdfcfund.com/CMT/Upload/ArticleAttachments/HDFC_Balance%20Sheet_%20%20Sep%2030%202013.pdf
•
http://www.tcs.com/investors/Documents/Financial%20Statements/TCS_IndianGAAP_Q3_14.pdf
•
http://www.acclimited.com/newsite/finance/Standalone23102013.pdf
•
http://www.airtel.in/wps/wcm/connect/8787de99-32fb-4503-97ba-67532e01cd34/Quarterly-Report-Q2FY14.pdf?MOD=AJPERES
•
http://www.sbilife.co.in/sbilife/images/File/documents/disclosures/2013_Q2/L1.pdf
•
http://www.moneycontrol.com/stocks/company_info/print_main.php
•
http://www.nalcoindia.com/investor/Q2_Results.pdf