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Message and Media Training:   How to build a message and stick to it Public Relations Workshop
Topics for this afternoon ,[object Object],[object Object],[object Object],[object Object]
Building a Message
Who’s Listening? ,[object Object],[object Object],[object Object],[object Object],The question isn’t so much about what you want to say to them…rather, ask what do you want them to do? What do you want them to believe?
What’s Important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Me” (in the middle) “ Mine” (next ring) “ Ours” (society/outside) The closer you are to “me” the closer you are to  relevant.
External vs Internal Messages ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],What a message isn’t...
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your message should:
[object Object],[object Object],[object Object],[object Object],What is a “message” and what does a message do?
We must provide teachers and education support professionals with  resources  and  tools  to get the job done.   We need to create  enthusiasm  in school and  engage  students.  Shared  responsibility  and mutual  respect  will together produce  results  that will help students succeed in the future. The world is changing and we have to  change  too. Great Public Schools Are A Basic Right For Every Child. “ Change” “ Tools and Resources” “ Engage Students” “ 3 More Rs”
How Do I Use the Message? ,[object Object],[object Object],[object Object],[object Object],[object Object]
When do I use the message? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where do I use the message? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips for staying “on message.” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Message Discipline ,[object Object],[object Object],[object Object],[object Object]
 

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Message Training Part I

  • 1. Message and Media Training: How to build a message and stick to it Public Relations Workshop
  • 2.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. We must provide teachers and education support professionals with resources and tools to get the job done. We need to create enthusiasm in school and engage students. Shared responsibility and mutual respect will together produce results that will help students succeed in the future. The world is changing and we have to change too. Great Public Schools Are A Basic Right For Every Child. “ Change” “ Tools and Resources” “ Engage Students” “ 3 More Rs”
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.  

Hinweis der Redaktion

  1. During political campaigns, we often hear pundits on television talk about one candidate’s “message.” In essence, a message is a framework in which we talk about an issue. In some circles, it’s also called “framing” or “positioning.” There are at least a dozen different ways we could talk about any single issue. But usually, we don’t have time to go over every single angle. And sometimes, we disagree with the way some issues are discussed. This is where message comes in. Our message is the one, two or three ways we choose to talk about an issue. It reflects our values and our priorities and makes our point to an audience.