Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

THI

588 Aufrufe

Veröffentlicht am

THI

Veröffentlicht in: Business
  • Als Erste(r) kommentieren

THI

  1. 1. WHO WE ARE We are The Hinge Ideas. We help you to analyze future, define effective strategy and to make it happen, now.
  2. 2. CREATIVE STRATEGISTS THI’s team is made of creatives with a relevant record of winning strategies and communication activities for many leading companies worldwide. We are in touch with cutting edge talents all around the world and we can build the best team for your project, with great cost effectiveness. We manage any project through a full cross-communication approach and we can be the sole touchpoint for several activities worldwide. SELECTORS OF TALENTS UNIQUE TOUCHPOINT
  3. 3. WHAT WE DO Basically we help you to find the best solution.
  4. 4. ANALYZE CUSTOMERS TREND Trends are what people want next and we help you to know it now. Strategy is the idea that creates competitive advantage and makes future to happen. Communication is the effective way to translate the competitive advantage and engage with people. DEFINE YOUR STRATEGY CREATE MARKETING COMMUNICATION
  5. 5. APPLY WORKSHOPS
  6. 6. APPLY WORKSHOPS & SESSIONS Trends are a great source of inspiration. But trends are nothing if you don’t apply them in order to launch succesful new products, services and campaigns. From 1 hour crash courses to full 2-days dives, our tailored Apply Workshops ensure that you and your team are fully “Innovation Ready” - able to understand, analyze and then deploy consumer trends in order to launch profitable new products, campaigns, services and even new business models.
  7. 7. WHAT YOU GET
  8. 8. TRENDS The latest and most important consumer trends impacting your business In-depth Trend Presentations, based on THI strategic partnership with trendwatching.com proprietary Trend Framework, look at the latest and most important consumer trends impacting your business. PPT versions of Trend Presentations enable participants to review, customize and replicate the sessions with other colleagues. Participants will also receive a bonus set of interactive tools to re-use in their organization on an ongoing basis for strategic purposes and for use in workshops, pitches and brainstorms. PPT versions of materials to aid sharing and reuse. (RE)USABLE CONTENT & INTERACTIVE TOOLS
  9. 9. INSTANT RESULTS YOUR TREND UNIT BESPOKE ROADMAP Generate actual new business ideas: products, services, campaigns and more! How to spot, structure and distribute trend information in your organization. Leave with a shared understanding and commitment to implement. Workshops include structured group odeation sessions using tools like the Consumer Trend Canvas, a proven framework for generating new ideas and concepts. Interact with co-workers and clients to think widely about what is possible. You may want to bring cross-disciplinary perpectives together. Your completed worksheets will certainly contain lost of actionable business opportunities. Want to supercharge your own Trend Unit? Having worked with many organizations (of all sizes and in every region and industry) we can help you implement best practises on how to spot,structure and distribute trend information within your organization, for yourselves and/or clients. Workshop participants also use proven tools to create a bespoke roadmap outlining the next steps for where and how the results of the session will be implemented.
  10. 10. WHERE CAN WE HELP
  11. 11. 1 2 3 4 INNOVATION WORKSHOPS Working on a specific project? Our proven approach will help your team create new con- cepts grounded in the most relevant consumer trends. Get your whole department or team inspired & trained on how to embed trend thinking in your business and ensure you focus on consumer needs and wants. Our tools can help your executive team visualize, understand, prioritize and then act on the major shifts that will define the new consumer. Engage your delegates with intensely practical and actionable breakout sessions. TRAINING SESSIONS STRATEGY PLANNING CONFERENCES
  12. 12. SAMPLE AGENDA Based on your needs, the audience, and the lenght of the workshop/session, the program would be tailored to suit your individual needs. Here’s an example of a full day program.
  13. 13. TIMING 10:00 - 10:15 10:15 - 11:15 11:15 - 11:45 11:45 - 12:45 12:45 - 13:15 13:15 - 14:00 14:00 - 14:15 14:15 - 15:15 15:15 - 15:45 15:45 - 16:00 16:00 - 16:30 INTRO, OUTLINE AND WARM UP TREND SESSION BREAK TREND RADAR:TREND IDENTIFICATION & MAPPING FEEDBACK & DISCUSSION LUNCH TREND DEEP DIVE: INTRODUCTION CONSUMER TREND CANVAS: UNPACKING & IDEATION FEEDBACK & DISCUSSION BREAK BESPOKE ROADMAP & WRAP UP SESSIONS
  14. 14. WHO WE WORK WITH
  15. 15. PARTICIPANTS INCLUDE Account Directors, Brand Managers, Business Analysts, CEOs, CMOs, Consumer Insights Managers, Creative Directors, Directors of Innovation, Executive Strategy Directors, Heads of Insights, Knowledge Managers, Managing Directors, Planners, Strategist. Quite simply, if you want to understand consumers and launch successful new consumer-facing innovations, these sessions are for you ;)
  16. 16. WHO TRUSTS US
  17. 17. WHAT WE DID See what we have done for our happy clients.
  18. 18. FERRERO, NUTELLA 150 Visual language, communication A story about love. Love for Italy’s 150th anniversary, love for a cult brand. Helping people to save money and improving health at the same time. Bringing back watches to Z generation. ALPHA-BANK, ACTIVITY Innovative product development WHAT WATCH, STOP THE TIME Innovative product development LUSSO E GUSTO, ITALY 5 SENSES Strategy and visual identity The state-of-the-art personalized travelling experience. BHSAD, TRENDWATCHING Development of edu programs Trends are what people want next and we help you to know it now. KTNG, TONINO LAMBORGHINI New category product development Luxury and Italian aspiration into a top-end premium cigarette. WHAT WATCH
  19. 19. Title Client Year Task Description Market Partners Result Awards Nutella 150 Ferrero 2011 Visual language, communication A story about love. Love for Italy’s 150th anniversary, love for a cult brand Italy ARC’S Ferrero went out of stock 2 months after the launch The Dieline Awards 2011 - 2nd place / Food C Mediastars 2011 - Special Star for Digital Design / Packaging
  20. 20. Title Client Year Task Description Market Partners Result Awards Activity Alpha-Bank 2014 Innovative product development Helping people to save money and improving health at the same time Russia Agency 42 People became 1,5 times more phisically active and 2 times more effective money savers BAI Finalist - Best Innovation Product category Bank Trendwatching.com mention as Top 10 Trends for 2015
  21. 21. Title Client Year Task Description Market Partners Result Stop the time Watch What Watch 2013-2014 Innovative product development Bringing back watches and the meaning of time to Z generation USA PARTY, Agency 42 To be launched next Spring 2015 WHAT WATCH
  22. 22. Title Client Year Task Description Market Partners Tonino Lamborghini KTNG Corporation 2012 New category product development Luxury and Italian aspiration into a top-end premium cigarette Far East, CIS ARC’S
  23. 23. Title Client Year Task Description Market Partners Awards Italy 5 Senses Lusso e Gusto 2015 Strategy and Cross-media Visual Identity The state-of-the-art personalized travelling experience Global FightBean, ARC’S Honourable Mention AWWWARDS 2015
  24. 24. Title Client Year Task Description Market Partners Awards Trendwatching Courses British Higher School of Art and Design 2009-now Development of educational programs Trends are what people want next and we help you to know it now Russia, UK Trendwatching.com Approved Partner of Trendwatching.com London
  25. 25. WHY CHOOSE US We respond to the main needs of all companies: top quality, worldwide potential, cost effectiveness.
  26. 26. WHERE WE ARE Easy to get in touch. Come and drink a coffee with us.
  27. 27. ABOUT The Hinge Ideas is an opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related business ideas. We rely on teams and representatives in London and Moscow. For more information, or to engage us for an in-house trend workshop, feel free to contact Maria Skalkina: skalkina@thehingeideas.com, +7 915 4937011. 3rd Floor 24 Chiswell St. EC1Y 4YX London UK 7 floor, #tceh space Serebryanicheskaya Nab., 29 Moscow RUSSIA 105064 Email: touch@thehingeideas.com

×