All encompasing view of the assets CBS Radio Dallas has to offer companies competing in the Northern Texas market.

1. Scott Puccinelli
214.525.7472
sjpuccinelli@cbs.com
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2. 2009 CBS Radio Sports
Dallas/Fort Worth
Broadcast Radio Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Texas Rangers
UT Football
UT Basketball
UT Sportsline
Texas/OU
Tailgate
NFL Football
Indy Racing
KRLD Sports Central
Ben & Skin Sports
Mavs Pre-Game
Pep Rallys
The Dallas Stars
Hockey Show
Inside the Huddle
with Terrell Owens
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3. TITLE SPONSOR OF TEXAS RANGERS BROADCAST
•(4) :30 Commercial announcement to air in (162) Texas
Rangers radio broadcast. These commercials will air in the
Pre-Game Show, In-Game and Post-game Show. (810) Total
:30’s.
•(18) Title Sponsor ID’s in each Texas Rangers broadcast
promoting the TWC Texas Rangers Radio Broadcast. (2916)
Total Sponsor id’s.
•(4-5) Title Sponsor id’s each day on KRLD promoting the
upcoming TWC Texas Rangers Radio Broadcast. (648) Total
Sponsor id’s.
•Category exclusivity 1-3 Innings for All TWC products
In-Stadium Signage:
•TWC will receive one (1), 3’x 12’6” sign on the Mezzanine
Level at the Rangers Ballpark in Arlington. See next slide.
•Open/Close billboards of each broadcast (324 total)
IN-GAME FEATURES
•Road Runner Fast Pitch
•Digital Phone Call To The Bullpen
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4. IN STADIUM SIGNAGE EXAMPLE
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5. TITLE SPONSOR OF UT FOOTBALL
• OPEN/CLOSE BILLBOARDS OF EACH BROADCAST
• (4) :30 SECOND COMMERCIALS PER GAME
• (3) :30 SECOND COMMERCIALS INSIDE EACH UT
SPORTSLINE SHOW WITH MACK BROWN
• OPEN/CLOSE BB WITH EACH SPORTSLINE SHOW
WITH MACK BROWN SHOW
• ON LINE SCHEDULE SPONSORSHIP
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6. TITLE SPONSOR OF UT BASKETBALL
OPEN/CLOSE BILLBOARDS OF EACH BROAADCAST
•
(4) :30 SECOND COMMERCIALS PER GAME
•
ONLINE SCHEDULE SPONSORSHIP
•
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7. TITLE SPONSOR OF INSIDE THE HUDDLE
WITH DALLAS COWBOYS TERRELL OWENS
• OPEN/CLOSE BILLBOARD OF EACH SHOW
• (3) :30 SECOND COMMERCIALS PER SHOW
• ON-SITE OPPORTUNITIES AVAILABLE
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8. TITLE SPONSOR OF NFL RADIO BROADCAST
• OPEN/CLOSE BILLBOARD
• (4) :30 SECOND COMMERCIALS PER GAME
• ONLINE SCHEDULE SPONSORSHIP
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9. ON
• OPEN/CLOSE BILLBOARD
• (5) :30 SECOND COMMERCIALS PER GAME
• ONLINE SCHEDULE SPONSORSHIP
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10. DIGITAL MARKETING ON DALLASSPORTSLINE.COM
• BANNER ADS ON ALL PAGES
• VIDEO PRE-ROLL
• TITLE SPONSOR OF RANGERS’ PAGE
• TITLE SPONSORSHIP OF DALLASSPORTSLINE.COM
• MOBILE TEXT MESSAGING ASSOCIATED WITH TEXAS RANGERS, UT FOOTBALL
AND NASCAR PROMOTIONS
• STREAMING (TARGETED)
• 250,000 STREAMING/BANNER IMPRESSIONS PER MONTH GUARANTEED
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11. MERCHANDISING
- RANGERS
•1ST PITCH OPPORTUNITY
•4 TICKETS TO ’09 81 REGULAR SEASON GAMES
•6 VIP SUITES TO ’09 REGULAR SEASON GAMES
•MICHAEL YOUNG AUTOGRAPHED JERSEY
- UT FOOTBALL
•4 TICKETS TO 1 UT HOME GAME
•MACK BROWN AUTOGRAPHED FOOTBALL
•PRESENCE AT TEXAS/OU TAILGATE PARTY
•PRESENCE AT TEXAS/OU WATCHING PARTY AT HOUSE OF BLUES
- TERRELL OWENS SIGNED FOOTBALL
- NASCAR HELMET SIGNED BY NASCAR DRIVERS
- 8 SUITE TICKETS AND PIT PASSES TO A SPRINT CUP RACE AT TEXAS MOTOR
- SPEEDWAY
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12. TITLE SPONSOR OF KRLD’S SPORTS CENTRAL
MONDAY-FRIDAY 7P-9P
• OPEN/CLOSE BB
• 3 :30’S PER SHOW
• ONLINE PODCAST SPONSORSHIP
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13. KRLD PROMOTIONAL VEHICLE WRAP
THE KRLD PROMOTIONAL VEHICLE WILL BE WRAPPED
WITH CUSTOMIZED TWC LOGOS AND PRODUCTS
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14. 2009 Investment
214.525.7472
sjpuccinelli@cbs.com
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