The Social Reporter - Using Twitter to track sources

The Social Reporter
Using
Twitter
to
track
sources

@Journo2Go

Saturday, March 2, 13

Goals
• Use
social
media
to
enhance
your
storytelling

ability

• Crowdsource
for
story
ideas

• Increase
your
readership
through
social

media

• Create
a
two-‐way
conversation
with

journalism


What we will cover
• Social
Media
Platforms

• Twitter,
Facebook,
LinkedIn,
Instagram,
YouTube

• Social
Media
Tools

• Tweetdeck,
Monitter,
Tweetbeep,
Politiwoops

• Using
Social
Media

• Crowdsourcing,
promoting,
sources

• Social
Media
in
the
newsroom

• When
is
it
part
of
the
story?


The technology is new, “social” is not.
@Journo2Go


The technology is new, “social” is not.

• Newspapers

• Newspaper
boys,
letters
to
the
editor,
op-‐ed,
storefront

• Radio

• Remotes,
contests,
callers

• Television

• Liveshots,
man
on
the
street,
reading
letters
on
air


So what happened?
Why
aren’t
we
all
rolling
around
in
piles
of
money
in
black
and
white?

@Journo2Go


@Journo2Go
People
left
the
city.

TV and Radio

@Journo2Go
TV
and
radio
moved
to
the
suburbs.

Newspapers

The
newspapers
stayed
in
the
buildings
downtown
and
bought
each
other
and
made
a
lot
of
money.

Newspapers

Then
the
Internet
came
along...

Newspapers

And
people
felt
disconnected
from
their
newspapers.

Newspapers

But
they
still
wanted
to
be
social.

Newspapers

And
social
networking
was
born!

Social Networking vs. Social Media

• Social
media
is
the
ability
to
easily
share
content
with
individuals
and

networks
and
receive
feedback.

• Social
networking
is
the
ability
to
create,
upload
or
remix
content
while

controlling
whom
you
connect
with
in
addition
to
the
abilities
of
social
media.


Evolution of Social Media
• Email

• Easy
was
to
share
content
with
your
network

• Discussion
Boards
and
Forums

• Public
space
to
share
content
and
links

• Blogs

• Ability
to
create
content
for
social
media,
but
is
not
a
“network.”

• Crowdsourced
Editing

• Digg,
Reddit
and
StumbleUpon


Evolution of Social Media
• Document,
File
and
Video
Sharing

• Flickr
and
YouTube
with
commenting

• Geolocative

• Foursquare

• Now
imbedded
in
most
social
media
forums
and
social
networks.

• Become
essential
for
news
organizations
to
Sind
sources
relevant
to
stories

• Also
the
foundation
for
advertising
efforts
combined
with
personal
info


Evolution of Social Networks


Struggle for your time online

• Browser
wars

• Social
Networks
replacing
websites

• Sharing
content

• Redirecting
your
audience


AP Style in Social Media
Why
“UR”
and
“LOLZ”
just
don’t
cut
it.

@Journo2Go


Social Media Guidelines
• Track
down
sources

• Gather
user-‐generated
content

• News
tips

• Produce
short-‐format
original
content

• Reactions

@Journo2Go


Balancing Public vs. Private
• No
one-‐size-‐Vits-‐all
answers

• Follow
newsroom
ethics
policy

• Nothing
is
private

• Not
all
networks
offer
more
than
one

account

• Credibility
is
gained
through

consistency
@Journo2Go


Sources
• Same
vetting
as
a
regular
source

• Never
lift
quotes,
photos
or
video
from

social
network
and
attribute
to
the

name
on
the
proVile.

• Establish
direct
contact
-‐
especially
on

important
stories
where
the
subject
is
a

single
person.

• Second
source
@Journo2Go


Common AP Mistakes
• app • Google
Plus

• Bluetooth • search
engine
optimization

• click-‐thrus • smartphone

• crowdsourcing
(one
word) • unfollow
/
unfriend

• end
user
(n.)
end-‐user
(adj.) • VoIP

• e-‐reader
and
e-‐book • website

• friend,
follow,
like
(n.
and
v.) • the
Web,

@Journo2Go


Abbreviations (Used in Quotes)
• 2 • LOL It
is
acceptable
in
instant
messaging
and
text
messaging
to
remove

punctuation
and
characters,
most
often
vowels,
to
save
time
in
typing
or

• 4 • NSFW thumbing
letters.

• BFF • POS

• BRB • R

• C • ROFL

• G2G • thx

• IDK • U

• IMO/IMHO • Y
@Journo2Go


The Basics
• Handle/Username • Connect
and
interact

• Photo • Be
yourself

• Bio • Share
what
you
see

• Goals

• Build
credibility “There’s
a
difference
between
opinion
and
observation.”
-‐
Lou
Ferrara,
AP
managing
editor
• Encourage
retweets

@Journo2Go


Searching
• Lists
(public
and
private)

• Twitter
via
Topsy

• Videos
by
upload
date

• Photos
by
Twitter
or
other
sites

• Photobucket,
Twipho,
Flickr,
Picasa,

Ink361
@Journo2Go


Social Media Guidelines for AP Employees
• Accounts
• Publishing

• Opinion
• Sourcing

• Privacy
• Interacting

• Retweeting
• Deleting

• Friending/
• Corrections
Following

@Journo2Go


So what about news?
What
happens
when
the
big
story
breaks?


1. Excitement
over
being
potentially
Virst
to
report
big
news.

2. Uncertainty
over
whether
the
early
word
is
legitimate.
Evolution
3. Searching
for
validation.
At
this
point,
people
tend
to
turn
to

traditional
media,
though
there
also
are
those
scornful
of

doubters.

4. Con8irmation.
“The
search
for
meaning,
data
and
tasteless
jokes

will
begin
in
earnest.”

5. Jokes,
pro8its,
and
platitudes.
This
is
when
fake
sites
trying
to

proVit
from
the
even
proliferate,
a
dangerous
time
for
journalists.

6. Action.
People
seek
more
information
from
friends
and
begin
to

act,
such
as
organizing
relief
drives
or
creating
meet-‐ups.

7. Real
analysis,
usually
in
longer-‐form
media.


Hurricane Sandy


Newtown Shooting


Manti Te’o
@Journo2Go


Breaking the story down

@Journo2Go



• Timeline

@Journo2Go



• Timeline

• Fact
checking

@Journo2Go



• Timeline

• Fact
checking

• Searching

@Journo2Go



• Timeline

• Fact
checking

• Searching

• What
now?

@Journo2Go


Timeline of Manti Te’o’s Relationship

@Journo2Go

Nov. 28, 2009:
Te'o and Kekua meet after
Stanford's 45-38 victory over
Notre Dame in Palo Alto,
according to the South Bend
Tribune: "Their stares got
pleasantly tangled, then Manti Te'o
extended his hand to the stranger
with a warm smile and soulful
eyes." Kekua, a Stanford student,
swaps phone numbers with Te'o.

@Journo2Go

Nov. 28, 2009:
pleasantly tangled, then Manti Te'o
eyes." Kekua, a Stanford student,
swaps phone numbers with Te'o.

2010-2011: Te'o and
Kekua are friends. "She was gifted in
music, multi-lingual, had dreams
grounded in reality and the talent to
catch up to them" (South Bend
Tribune). "They started out as just
friends," Te'o's father, Brian, told the
Tribune in October 2012. "Every
once in a while, she would travel to
Hawaii, and that happened to be the
time Manti was home, so he would
meet with her there."

@Journo2Go

Nov. 28, 2009:
pleasantly tangled, then Manti Te'o Early 2012:
extended his hand to the stranger Te'o and Kekua become
with a warm smile and soulful a couple. They talk on
eyes." Kekua, a Stanford student, the phone nightly,
swaps phone numbers with Te'o. according to ESPN.

2010-2011: Te'o and

@Journo2Go

Nov. 28, 2009:
pleasantly tangled, then Manti Te'o Early 2012:
extended his hand to the stranger Te'o and Kekua become
with a warm smile and soulful a couple. They talk on
eyes." Kekua, a Stanford student, the phone nightly,
swaps phone numbers with Te'o. according to ESPN.

2010-2011: Te'o and Some time in 2012:
Kekua has a car accident somewhere in
California that leaves her "on the brink of
death" (Sports Illustrated). But when?
Eight months before she died of cancer,
in September, reports ESPN. "About the
time Kekua and Manti became a couple,"
reports the South Bend Tribune. April
28, reports SI.

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Nov. 28, 2009:
Te'o and Kekua meet after June 2012: As Kekua recovers
Stanford's 45-38 victory over from her injuries, doctors discover she has
Notre Dame in Palo Alto, leukemia. She has a bone-marrow
according to the South Bend transplant. ("That was just in June," Brian
Tribune: "Their stares got Te'o told the South Bend Tribune in
pleasantly tangled, then Manti Te'o Early 2012: October of 2012. "I remember Manti
extended his hand to the stranger Te'o and Kekua become telling me later she was going to have a
with a warm smile and soulful a couple. They talk on bone marrow transplant and, sure enough,
eyes." Kekua, a Stanford student, the phone nightly, that's exactly what happened. From all I
swaps phone numbers with Te'o. according to ESPN. knew, she was doing really, really well.")

2010-2011: Te'o and Some time in 2012:
Kekua has a car accident somewhere in
California that leaves her "on the brink of
death" (Sports Illustrated). But when?
Eight months before she died of cancer,
in September, reports ESPN. "About the
time Kekua and Manti became a couple,"
reports the South Bend Tribune. April
28, reports SI.

@Journo2Go

Nov. 28, 2009:
pleasantly tangled, then Manti Te'o Early 2012: October of 2012. "I remember Manti
extended his hand to the stranger Te'o and Kekua become telling me later she was going to have a
with a warm smile and soulful a couple. They talk on bone marrow transplant and, sure enough,
eyes." Kekua, a Stanford student, the phone nightly, that's exactly what happened. From all I
swaps phone numbers with Te'o. according to ESPN. knew, she was doing really, really well.")

2010-2011: Te'o and Some time in 2012: Summer 2012: Her condition
Kekua has a car accident somewhere in improves. Kekua "eventually" graduates from
California that leaves her "on the brink of Stanford, according to the South Bend
death" (Sports Illustrated). But when? Tribune. (A New York Times story, published
Eight months before she died of cancer, Oct. 13, identifies her as a "Stanford
in September, reports ESPN. "About the alumnus.") She soon takes a turn for the
time Kekua and Manti became a couple," worse. At some point, she enters treatment,
reports the South Bend Tribune. April apparently at St. Jude Medical Center in
28, reports SI. Fullerton, Calif. (In a letter obtained by Fox
Hawaii, and that happened to be the Sports published Oct. 25, Te'o writes to the
time Manti was home, so he would parents of a girl dying of cancer: "My
meet with her there." girlfriend, when she was at St. Jude's in LA,
she had a little friend.")
Te'o talks to Lennay nightly, "going to sleep
while on the phone with her," according to
Sports Illustrated. "When he woke up in the

@Journo2Go
morning his phone would show an eight-hour
call, and he would hear Lennay breathing on
the other end of the line."


Nov. 28, 2009:
pleasantly tangled, then Manti Te'o Early 2012: October of 2012. "I remember Manti Sept. 10, 2012:
extended his hand to the stranger Te'o and Kekua become telling me later she was going to have a Kekua is released from the hospital;
with a warm smile and soulful a couple. They talk on bone marrow transplant and, sure enough, Manti's father, Brian, congratulates
eyes." Kekua, a Stanford student, the phone nightly, that's exactly what happened. From all I her "via telephone" (South Bend
swaps phone numbers with Te'o. according to ESPN. knew, she was doing really, really well.") Tribune).

2010-2011: Te'o and Some time in 2012: Summer 2012: Her condition
Kekua has a car accident somewhere in improves. Kekua "eventually" graduates from
death" (Sports Illustrated). But when? Tribune. (A New York Times story, published
Eight months before she died of cancer, Oct. 13, identifies her as a "Stanford
in September, reports ESPN. "About the alumnus.") She soon takes a turn for the
time Kekua and Manti became a couple," worse. At some point, she enters treatment,
reports the South Bend Tribune. April apparently at St. Jude Medical Center in
28, reports SI. Fullerton, Calif. (In a letter obtained by Fox
Hawaii, and that happened to be the Sports published Oct. 25, Te'o writes to the
time Manti was home, so he would parents of a girl dying of cancer: "My
Te'o talks to Lennay nightly, "going to sleep

@Journo2Go


Nov. 28, 2009:
extended his hand to the stranger Te'o and Kekua become telling me later she was going to have a Kekua is released from the hospital;
with a warm smile and soulful a couple. They talk on bone marrow transplant and, sure enough, Manti's father, Brian, congratulates
eyes." Kekua, a Stanford student, the phone nightly, that's exactly what happened. From all I her "via telephone" (South Bend

2010-2011: Te'o and Some time in 2012: Summer 2012: Her condition Sept. 11-12, 2012: Te'o's grandmother dies in Hawaii. Later, Kekua
Kekua has a car accident somewhere in improves. Kekua "eventually" graduates from dies in California. Or is it the other way around? "Te'o's girlfriend, Lennay Kekua, died Sept. 11 of
music, multi-lingual, had dreams complications from leukemia. His grandma, Annette Santiago, died after a long illness less than 24
grounded in reality and the talent to hours later," according to the Sept. 22 South Bend Tribune. No, Annette dies first, according to the
death" (Sports Illustrated). But when? Tribune. (A New York Times story, published Oct. 12 South Bend Tribune. In fact, Lennay lives long enough to express condolences over the
Eight months before she died of cancer, Oct. 13, identifies her as a "Stanford death of Annette:
in September, reports ESPN. "About the alumnus.") She soon takes a turn for the Less than 48 hours later [after Lennay's release from the hospital], at 4 a.m. Hawaii time, Kekua
time Kekua and Manti became a couple," worse. At some point, she enters treatment, sent a text to Brian and Ottilia, expressing her condolences over the passing of Ottilia's mom,
reports the South Bend Tribune. April apparently at St. Jude Medical Center in Annette Santiago, just hours before.
28, reports SI. Fullerton, Calif. (In a letter obtained by Fox Brian awakened three hours later, saw the text, and sent one back. There was no response. A couple
Hawaii, and that happened to be the Sports published Oct. 25, Te'o writes to the of hours later, Manti called his parents, his heart in pieces.
time Manti was home, so he would parents of a girl dying of cancer: "My Lennay Kekua had died.
Or does Kekua die three days later (New York Post)? Four days (ESPN, CBS)?
In any case, according to Te'o's interview with Gene Wojciechowski in a segment aired during the
Te'o talks to Lennay nightly, "going to sleep Oct. 6 episode of College GameDay, Lennay's last words to Te'o were "I love you."

@Journo2Go


Nov. 28, 2009:
from her injuries, doctors discover she has
leukemia. She has a bone-marrow
Sept. 12, 2012 (morning):
according to the South Bend transplant. ("That was just in June," Brian Te'o is informed of his grandmother's passing (Sports
Tribune: "Their stares got Te'o told the South Bend Tribune in Illustrated).
Te'o and Kekua become telling me later she was going to have a Kekua is released from the hospital; Sept. 12, 2012 (afternoon):
a couple. They talk on bone marrow transplant and, sure enough, Manti's father, Brian, congratulates Te'o is informed of Kekua's passing by her older brother,
eyes." Kekua, a Stanford student, the phone nightly, that's exactly what happened. From all I her "via telephone" (South Bend Koa (Sports Illustrated).


@Journo2Go


Sept. 22, 2012: Kekua's funeral takes
place in Carson, Calif. (The Associated Press puts it in
"Carson City, Calif.," which does not exist.) Te'o skips the
funeral, saying Kekua had insisted that he not miss a
game (Los Angeles Times). Her casket is closed at 9 a.m.
Pacific time, according to Te'o. That night, Notre Dame
beats Michigan, 13-6, to go to 4-0, the school's best start
in a decade. Te'o intercepts two passes. After the game,
he says of Lennay: "All she wanted was some white roses.
So I sent her roses and sent her two picks along with
that." Notre Dame head coach Brian Kelly awards the
game ball to Lennay Kekua, handing it to Te'o to "take
back to Hawaii."

@Journo2Go

back to Hawaii."

Sept. 15, 2012:
Te'o records 12 tackles in
leading the Irish to an upset
win over Michigan State.

@Journo2Go

back to Hawaii."

Sept. 15, 2012: Dec. 26, Notre Dame coaches were informed
Te'o records 12 tackles in by Manti Te'o and his parents that Manti had been the
leading the Irish to an upset victim of what appears to be a hoax in which someone
win over Michigan State. using the fictitious name Lennay Kekua apparently
ingratiated herself with Manti and then conspired with
others to lead him to believe she had tragically died of
leukemia. The University immediately initiated an
investigation to assist Manti and his family in
discovering the motive for and nature of this hoax.
While the proper authorities will continue to
investigate this troubling matter, this appears to be, at
a minimum, a sad and very cruel deception to
entertain its perpetrators.
Statement released on Jan. 16, 2013.
Dennis Brown
University Spokesman | Assistant Vice President
@Journo2Go

place in Carson, Calif. (The Associated Press puts it in Jan. 16, 2013: This is incredibly embarrassing to talk about, but over an extended period of time, I developed
"Carson City, Calif.," which does not exist.) Te'o skips the an emotional relationship with a woman I met online. We maintained what I thought to be an authentic relationship by
funeral, saying Kekua had insisted that he not miss a communicating frequently online and on the phone, and I grew to care deeply about her. To realize that I was the victim of
game (Los Angeles Times). Her casket is closed at 9 a.m. what was apparently someone's sick joke and constant lies was, and is, painful and humiliating. It further pains me that the
Pacific time, according to Te'o. That night, Notre Dame grief I felt and the sympathies expressed to me at the time of my grandmother's death in September were in any way deepened
beats Michigan, 13-6, to go to 4-0, the school's best start by what I believed to be another significant loss in my life. I am enormously grateful for the support of my family, friends and
in a decade. Te'o intercepts two passes. After the game, Notre Dame fans throughout this year. To think that I shared with them my happiness about my relationship and details that I
he says of Lennay: "All she wanted was some white roses. thought to be true about her just makes me sick. I hope that people can understand how trying and confusing this whole
So I sent her roses and sent her two picks along with experience has been. In retrospect, I obviously should have been much more cautious. If anything good comes of this, I hope it
that." Notre Dame head coach Brian Kelly awards the is that others will be far more guarded when they engage with people online than I was. Fortunately, I have many wonderful
game ball to Lennay Kekua, handing it to Te'o to "take things in my life, and I'm looking forward to putting this painful experience behind me as I focus on preparing for the NFL
back to Hawaii." Draft.
Manti Te’o Statement on the day of the Deadspin article being published

Te'o records 12 tackles in by Manti Te'o and his parents that Manti had been the
leading the Irish to an upset victim of what appears to be a hoax in which someone
win over Michigan State. using the fictitious name Lennay Kekua apparently
ingratiated herself with Manti and then conspired with
Dennis Brown
@Journo2Go


Te'o records 12 tackles in by Manti Te'o and his parents that Manti had been the Jan. 18, 2013:
victim of what appears to be a hoax in which someone ESPN gets exclusive off-camera
using the fictitious name Lennay Kekua apparently interview with Manti Te’o in
ingratiated herself with Manti and then conspired with Bradenton, Fla.
Dennis Brown
@Journo2Go


Te'o records 12 tackles in by Manti Te'o and his parents that Manti had been the Jan. 18, 2013: Jan. 21, 2013:
victim of what appears to be a hoax in which someone ESPN gets exclusive off-camera Sports Illustrated beats The
using the fictitious name Lennay Kekua apparently interview with Manti Te’o in New York Times to publishing
ingratiated herself with Manti and then conspired with Bradenton, Fla. article on how ESPN held the
others to lead him to believe she had tragically died of Te’o story for on-camera
leukemia. The University immediately initiated an interview.
Dennis Brown
@Journo2Go


Te'o records 12 tackles in by Manti Te'o and his parents that Manti had been the Jan. 18, 2013: Jan. 21, 2013: Jan. 24, 2013: Katie
victim of what appears to be a hoax in which someone ESPN gets exclusive off-camera Sports Illustrated beats The Couric show features Te’o family in
using the fictitious name Lennay Kekua apparently interview with Manti Te’o in New York Times to publishing a one-hour special about how the
ingratiated herself with Manti and then conspired with Bradenton, Fla. article on how ESPN held the story unfolds. Te’o admits to lying
others to lead him to believe she had tragically died of Te’o story for on-camera to his father and embellishing the
leukemia. The University immediately initiated an interview. story.
Dennis Brown
@Journo2Go

So I sent her roses and sent her two picks along with Jan. 11, 2013: experience has been. In retrospect, I obviously should have been much more cautious. If anything good comes of this, I hope it
is that others will be far more guarded when they engage with people online than I was. Fortunately, I have many wonderful
that." Notre Dame head coach Brian Kelly awards the Deadspin gets a tip via e-mail
game ball to Lennay Kekua, handing it to Te'o to "take to check into Te’o’s girlfriend things in my life, and I'm looking forward to putting this painful experience behind me as I focus on preparing for the NFL
back to Hawaii." to see if she is real one day Draft.
after ESPN gets the tip. Manti Te’o Statement on the day of the Deadspin article being published

Te'o records 12 tackles in by Manti Te'o and his parents that Manti had been the Jan. 18, 2013: Jan. 21, 2013: Jan. 24, 2013: Katie
victim of what appears to be a hoax in which someone ESPN gets exclusive off-camera Sports Illustrated beats The Couric show features Te’o family in
using the fictitious name Lennay Kekua apparently interview with Manti Te’o in New York Times to publishing a one-hour special about how the
ingratiated herself with Manti and then conspired with Bradenton, Fla. article on how ESPN held the story unfolds. Te’o admits to lying
others to lead him to believe she had tragically died of Te’o story for on-camera to his father and embellishing the
leukemia. The University immediately initiated an interview. story.
Dennis Brown
@Journo2Go

So what about the facts?

• I
see
dead
people...

• Fact
checking
a
car
accident,
death,

funeral,
Twitter
account,
Facebook

account

• What
about
using
other
media
outlets

as
sources?

@Journo2Go


Fact Errors in Te’o Timeline
Nov. 28, 2009:
from her injuries, doctors discover she has
leukemia. She has a bone-marrow
Sept. 12, 2012 (morning):
according to the South Bend transplant. ("That was just in June," Brian Te'o is informed of his grandmother's passing (Sports
Tribune: "Their stares got Te'o told the South Bend Tribune in Illustrated).
Te'o and Kekua become telling me later she was going to have a Kekua is released from the hospital; Sept. 12, 2012 (afternoon):
a couple. They talk on bone marrow transplant and, sure enough, Manti's father, Brian, congratulates Te'o is informed of Kekua's passing by her older brother,
eyes." Kekua, a Stanford student, the phone nightly, that's exactly what happened. From all I her "via telephone" (South Bend Koa (Sports Illustrated).


@Journo2Go


The Social Reporter - Using Twitter to track sources

The Social Reporter - Using Twitter to track sources

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