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Innovation Management

           Aleksejs Busarovs
              busarov@am.lv
What kind of problems people have
  because they don’t innovate?
What happens when You and I do
          innovate?
What kind of
                       What happens when
problems people have
                          You and I do
  because they don’t
                            innovate?
      innovate?
The Six Levers
 of Innovation
Business model
  Innovation           Product and Service
                            offerings

                     Process technologies

 Value proposition   Enabling Technologies

  Supply Chain

 Target Customer
                          Technology
                          Innovation
Types of
Innovation
Technology
 Innovation
Product & service
   Innovation
Process Innovation
Business model
  Innovation
Innovation Matrix
                New

             Near to the
y go onhTe




              existing
   l    c




                           Near to the
                            existing
                                         New

                              Business model
Innovation Matrix
                New

             Near to the   Incremental
y go onhTe




              existing      Innovation
   l    c




                           Near to the
                            existing
                                         New

                              Business model
Innovation Matrix
                           Semi-radical
                New         Innovation

             Near to the    Incremental
y go onhTe




              existing       Innovation
   l    c




                           Near to the
                            existing
                                          New

                              Business model
Innovation Matrix
                           Semi-radical
                New         Innovation

             Near to the    Incremental   Semi-radical
y go onhTe




              existing       Innovation    Innovation
   l    c




                           Near to the
                            existing
                                             New

                              Business model
Innovation Matrix
                           Semi-radical     Radical
                New         Innovation    Innovation

             Near to the    Incremental   Semi-radical
y go onhTe




              existing       Innovation    Innovation
   l    c




                           Near to the
                            existing
                                             New

                              Business model
Semi-radical   Semi-radical
 Innovation     Innovation


          +             =
     Ersatz Radical Innovation
Play-to-
Play-Not-to-Lose
    Strategy
“ Over time every business model and
  strategy go stale in our fast forward
 economy, strategies reach their sell-
        by date faster than ever.”


       G. Hamel & P. Skarzynski
Factors to Consider
   in choosing an
Innovation Strategy.
Internal Factors


1. Technical capabilities
2. Organizational
   capabilities
3. Success of the current
   business model
4. Funding
5. Top management vision
1. Capabilities in the
              external network
           2. Industry structure
           3. Competition
           4. Rate of technological
              change
External
Factors
Clayton M. Cristensen & Tara
    “Successful       Donavan
innovation requires
choosing, building,
 and preparing the
 right organization
    and the right
     people for
   executing and
     scaling the
    innovation.”
Out-of box thinking
                                                          Raw and refined ideas
                                                          Experimentation       Seize
                                                                                opportunity

                                                          Ambiguity/Uncertainty               Bias for
                                                                                              incremental
                                                          Research
                                                                    Ask questions and Get the product
                                                          Intuition explore the unknown into the
                                                                    innovation            marketplace
                                                          Surprise
                                                                               In-the-box thinking
                                                               Avoid major      Engineering/Manufacturing
             na e u u eh ezl aus V
                s not poll a r ed s noc




                                                               risk
                                                                                Precision
                                     i




                                                                                Well-calculated trade-offs
                                i
                 r t f t i




                                                                                Buying/Selling of ideas
yi vt ae C




                                                   i r
                                          e c n edu c n
                                                    l I
                                          v onn l ac da




                                                                                Do things right
        r



                   i




                                                                  Answer questions and
 t i




                                                                  verify solutions
                                               i
                                           r i




                                                                                                             V
The Challenges of Balancing
Creativity and Value Capture

        As organizations mature over time


                        Balance
Bias toward                                 Focus on
                     creativity and
 creativity                               value capture
                     value capture




   Challenge for start-up               Challenge for
        companies                     mature companies
The company          Measures and                 Failures are
  suffers from          rewards                       socially
                       support a
 Not-Invented-
                        focus on       Ideas have punished.
      Here
           Organizational
   syndrome.
                       short-term nowhere to
                       efficiency.         go. Managers see

            Antibodies
                                                    supporting
   There is a lack of     Innovation are          innovation as
tangible commitment          ignored or              reducing
             Blocking
  to innovation from
  top management.
                              rewarded
                               unfairly.
                                                 efficiency and
                                         Innovation is
                                           treated as a waste.
                                                    as
  The power
   structure
            InnovationInnovation are
                      funded based
                                         discrete
                                       events rather always
                                          “We have
   supports           almost entirely than as day- way”
                                           done it this
status quo and          on financial  to-day activity.
                                         mentality dominates
fights change.           metrics.         decision-making.
Many companies are
         asking

                         “Should we outsource our
                               innovation?”
 In which parts of our
innovation should we
  partner? How much
   should we rely on
   partners and how
much should we take
    on ourselves?
http://www.innocentive.com/
http://www.bigideagroup.net/
Structured Idea Management Process

Task 1           Task 2          Task 3         Task 4         Task 5          Task 6        Task 7

                    Prepare
     Develop           for          Brainstor      Screening       Workshop            Brief
                                      ming                         and initial      Investigati         Final
      criteria      brainstor                       meeting
                                    session                         ranking             on             ranking
                      ming
                    session




  Agreed list       Brainstor          200+       10-15 Idea     3-7 outline       3-7               2-3
       of           m briefing         Ideas       clusters,      concepts       qualified        concepts
  calibrated        document         document     document                       concepts         ready for
  criteria for                           ed           ed                                          feasibility
  screening                                                                                         study
      and
   ranking
Recommended literature
most photos from Flickr
under a creative commons license
authors indicated in comment page of ppt
Innovation Management

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Innovation Management

  • 1. Innovation Management Aleksejs Busarovs busarov@am.lv
  • 2. What kind of problems people have because they don’t innovate?
  • 3. What happens when You and I do innovate?
  • 4. What kind of What happens when problems people have You and I do because they don’t innovate? innovate?
  • 5. The Six Levers of Innovation
  • 6. Business model Innovation Product and Service offerings Process technologies Value proposition Enabling Technologies Supply Chain Target Customer Technology Innovation
  • 9. Product & service Innovation
  • 11. Business model Innovation
  • 12. Innovation Matrix New Near to the y go onhTe existing l c Near to the existing New Business model
  • 13. Innovation Matrix New Near to the Incremental y go onhTe existing Innovation l c Near to the existing New Business model
  • 14. Innovation Matrix Semi-radical New Innovation Near to the Incremental y go onhTe existing Innovation l c Near to the existing New Business model
  • 15. Innovation Matrix Semi-radical New Innovation Near to the Incremental Semi-radical y go onhTe existing Innovation Innovation l c Near to the existing New Business model
  • 16. Innovation Matrix Semi-radical Radical New Innovation Innovation Near to the Incremental Semi-radical y go onhTe existing Innovation Innovation l c Near to the existing New Business model
  • 17. Semi-radical Semi-radical Innovation Innovation + = Ersatz Radical Innovation
  • 19. Play-Not-to-Lose Strategy
  • 20. “ Over time every business model and strategy go stale in our fast forward economy, strategies reach their sell- by date faster than ever.” G. Hamel & P. Skarzynski
  • 21. Factors to Consider in choosing an Innovation Strategy.
  • 22. Internal Factors 1. Technical capabilities 2. Organizational capabilities 3. Success of the current business model 4. Funding 5. Top management vision
  • 23. 1. Capabilities in the external network 2. Industry structure 3. Competition 4. Rate of technological change External Factors
  • 24. Clayton M. Cristensen & Tara “Successful Donavan innovation requires choosing, building, and preparing the right organization and the right people for executing and scaling the innovation.”
  • 25. Out-of box thinking Raw and refined ideas Experimentation Seize opportunity Ambiguity/Uncertainty Bias for incremental Research Ask questions and Get the product Intuition explore the unknown into the innovation marketplace Surprise In-the-box thinking Avoid major Engineering/Manufacturing na e u u eh ezl aus V s not poll a r ed s noc risk Precision i Well-calculated trade-offs i r t f t i Buying/Selling of ideas yi vt ae C i r e c n edu c n l I v onn l ac da Do things right r i Answer questions and t i verify solutions i r i V
  • 26. The Challenges of Balancing Creativity and Value Capture As organizations mature over time Balance Bias toward Focus on creativity and creativity value capture value capture Challenge for start-up Challenge for companies mature companies
  • 27. The company Measures and Failures are suffers from rewards socially support a Not-Invented- focus on Ideas have punished. Here Organizational syndrome. short-term nowhere to efficiency. go. Managers see Antibodies supporting There is a lack of Innovation are innovation as tangible commitment ignored or reducing Blocking to innovation from top management. rewarded unfairly. efficiency and Innovation is treated as a waste. as The power structure InnovationInnovation are funded based discrete events rather always “We have supports almost entirely than as day- way” done it this status quo and on financial to-day activity. mentality dominates fights change. metrics. decision-making.
  • 28. Many companies are asking “Should we outsource our innovation?” In which parts of our innovation should we partner? How much should we rely on partners and how much should we take on ourselves?
  • 31. Structured Idea Management Process Task 1 Task 2 Task 3 Task 4 Task 5 Task 6 Task 7 Prepare Develop for Brainstor Screening Workshop Brief ming and initial Investigati Final criteria brainstor meeting session ranking on ranking ming session Agreed list Brainstor 200+ 10-15 Idea 3-7 outline 3-7 2-3 of m briefing Ideas clusters, concepts qualified concepts calibrated document document document concepts ready for criteria for ed ed feasibility screening study and ranking
  • 33. most photos from Flickr under a creative commons license authors indicated in comment page of ppt

Hinweis der Redaktion

  1. http://www.flickr.com/photos/28481088@N00/2360399317/
  2. © All rights reserved, Aleksejs Busarovs.
  3. http://www.flickr.com/photos/9084427@N07/2366535917/
  4. http://www.flickr.com/photos/aikijuanma/2360286971/ http://www.flickr.com/photos/28481088@N00/2352881859/
  5. http://www.flickr.com/photos/leeco/2350116699/
  6. http://www.flickr.com/photos/dintymooredeadly/2337596373/
  7. http://www.flickr.com/photos/bowshock/2327009749/
  8. http://www.flickr.com/photos/karpov85/2326481493/
  9. http://www.flickr.com/photos/tanais/1504538618/
  10. http://www.flickr.com/photos/buba69/461780219/
  11. http://www.flickr.com/photos/foxtongue/2362354067/
  12. http://www.flickr.com/photos/leeco/2346933410/
  13. http://www.flickr.com/photos/leeco/2350117991/
  14. http://www.flickr.com/photos/squeakymarmot/2352272895/
  15. http://medicineworld.org/images/blogs/5-2007/yin-yang-15470.png
  16. http://www.flickr.com/photos/squeakymarmot/2348639760/
  17. http://www.innocentive.com/
  18. http://www.bigideagroup.net/
  19. http://www.flickr.com/photos/scragz/131809761/