1. September 2012

2. Company Pages Sanofi Company Page:
 When a member chooses to „follow‟ your company
they then become a „follower.‟ Members follow
companies so they can stay informed of company
updates, product launches, general information,
etc.
 Once someone becomes a follower you can send
targeted status updates on your company that will
appear in each member‟s newsfeed
 Because of the rich, detailed data of a member‟s
profile information, we can delve in deeper and
report on the specific details of your follower base.
– This can also help you segment your
messaging directly to the job functions of
the follower base
Most of Sanofi‟s current followers are NOT Sanofi employees

3. Company Follower Report - Power and Accuracy of Member Profile Data
Who Visits Your Page? Who Saw Your Campaign?
Who Clicked On Your Ads? Who Viewed Your Ads?

4. Content Modules
 Customized multi-tab, in-banner opportunity
offering advertisers a turnkey solution to
distribute their content on LinkedIn.
 Share news, videos, tweets, blogs, case
studies, whitepapers, etc.
 Distribute this content to build brand loyalty
and establish thought leadership
 Keeps the member engaged with your brand
 Easy execution via RSS feeds
 LinkedIn reports on impressions, clicks, tab
clicks, hovers, scrolls & Twitter follows (if
applicable)
Higher interaction rates than
standard banners:
Typical banner CTR on LinkedIn
= 0.05%-0.07%
Content module on LinkedIn:
10-30% interaction rate

5. inMail Partner Messages
 Determine the specific target
audience you want to engage with
on LinkedIn.
 Send a customize dedicated email
directly to those member‟s
LinkedIn inboxes.
 Notification stays on member‟s
homepage for 5-10 refreshes or
until an action is taken
 Messages only sent to active
LinkedIn members
 Members receive one message
per 60 days – offers advertisers
100% SOV with target audience
 Members can opt-out of receiving
promotional messages if they
choose
 Ability to distribute multiple forms
of creative (email copy, banner,
call to action button.
Typical sponsored inMail open rates
range from 20-25% as compared with
 Rich media is accepted.
email prospect list open rates which
average 11.4%.
Campaign results = 23% open rate ; 12.31% CTR
Most clicks on the “Free patient education
materials” call to action button followed by 2nd
hyperlink “Easy to understand patient
¹Direct Marketing Association (DMA) education brochures.”

6. LinkedIn‟s Healthcare Audience

7. US Healthcare Professionals on LinkedIn
LinkedIn Members
Job Function
Medical 5,700,000+
Industry
Hospital/Healthcare 2,500,000+
Biotech 260,000+
Pharmaceuticals 565,000+
Health, Wellness & Fitness 1,065,000+
Medical Devices 420,000+
Mental Healthcare 330,000+
*as of 9/12

8. Physicians on LinkedIn - US
 LinkedIn captures over 300,000 Physicians in the US
 Over 38% of them log in at least once a month
Connect &
Communicate 73% Network with other professionals
Research People &
Companies 68% Learn about what other colleagues are doing
Professional
Insights 54% Stay up to date on professional discussions
Doctors are 33% more likely than the average user to use LinkedIn on a
mobile device
June 2012
8
Source: Internal Data

9. Company Pages – Product & Services Tab
 Company page Product & Services tab allows marketers to create
up to 30 views. Direct link to P&S Tab video & link to supporting
materials here - http://learn.linkedin.com/company-pages/overview/
 Only the top 5 Products on the P&S Tab can be prioritized or
ranked. After top 5 featured products are listed, a comprehensive
list of All of their products is shown below the fold.
Physician counts for Auvi-Q Proposal
 Pediatricians: 5,700
 Allergists: 1,000
 PCPs: 86,000

10. LinkedIn Mobile: Working wherever our members
work
400%y/y increase in mobile page views
10

12. General LinkedIn Info
12

13. 175M members and counting
145
2 new members
per second
90
55
32
17
8
2 4
2004 2005 2006 2007 2008 2009 2010 2011 2012
LinkedIn Members (Millions)

14. The globally connected
professional network
175,000,000 + UK
NL
9M+
3M+ DACH
registered members
2M+
France
2M+
Italy
Canada
Spain 2M+
5M+ Europe
3M+
USA 34M+
~70M India
+ 16M+
Brazil
Australia
9M+
3M+
Registered members as of Q2-Q3 2012