7. The age of the Customer
Worldâs most
popular media
company makes
no content
Worldâs most
valuable retailer has
no inventory
Worldâs largest taxi
company owns
no vehicles
Worldâs biggest
accommodation
provider owns
no real estate
Source: TechCrunch http://tcrn.ch/1MF0pzH | Icons made by Freepik from www.flaticon.com
8. 30 billion msgs
per day
and value ecosystems
1.5 millions apps
63 millions iPhone
users in US
65 million
subscribers
60+ million
users
Figures from March 2015. Icons made by Freepik from www.flaticon.com
22. âprovide and open, participative,
plug-and-play infrastructure for
producers and consumers toâŠ
interact with each otherâ
Sangeet Paul Choudaryâs
Platform Scale Book
33. Real Time Review in Expedia
Travellers Respond
to RTR Email
Happy and Sad
Reviews received by
a Hotel Partner
Hotel Partner Responds
Traveller submits
a Post Stay Review
Hooked Book - http://bit.ly/1tPfzed
36. Making the valuable interaction a habit
THE HOOK MODEL
â Nir Eyal
Email
âHow is the roomâ
Traveller submits
âRoom is too coldâ
Hotel Partner Responds:
âMoved to a warmer roomâ
Sharing the experience
Hooked Book - http://bit.ly/1tPfzed
Trigger Action
Variable RewardInvestment
37. Hotel Partner
Hooked Book - http://bit.ly/1tPfzed
Trigger Action
Variable RewardInvestment
RTR Received
Responds to
Sad review
Sad or Happy
Post stay review
Correcting the issue
47. We create valuable interactions on the
Platform
1. Give travellers the ability to have voice
during the stay
2. Encourage hotel partners to respond and
delight their guests
50. Helping producers and consumers connect
in a value added manner is the competitive
advantage of the future.
Scott Horn â Director, Technology
@scottjhorn