SlideShare ist ein Scribd-Unternehmen logo
1 von 20
Agile Marketing
Adapting Software Development
Methodologies to Marketing Management

by Scott Brinker
   @chiefmartec
3 Questions of the Daily Stand-Up:

1. What did I do yesterday?

2. What am I going to do today?

3. Are there any impediments in my way?
Resources for agile marketing:
http://www.chiefmartec.com/agile-marketing/
http://www.agilemarketing.net
http://www.seomoz.org/blog/agile-marketing-whiteboard-friday
http://www.agilemarketingblog.com
http://agilemarketingmanifesto.org

Weitere ähnliche Inhalte

Was ist angesagt?

Is measurement part of your digital DNA?
Is measurement part of your digital DNA?Is measurement part of your digital DNA?
Is measurement part of your digital DNA?Dispatch
 
Softicator Pitch at Mini Seedcamp Berlin 09
Softicator Pitch at Mini Seedcamp Berlin 09Softicator Pitch at Mini Seedcamp Berlin 09
Softicator Pitch at Mini Seedcamp Berlin 09Mihai Gheza
 
Why Marketers Will Rule the World
Why Marketers Will Rule the WorldWhy Marketers Will Rule the World
Why Marketers Will Rule the WorldSocial Media Group
 
Mobile: 9 Advice For Building Your App
Mobile: 9 Advice For Building Your AppMobile: 9 Advice For Building Your App
Mobile: 9 Advice For Building Your AppAfelio
 
Why Marketers Will Rule The World: Rise of the Marketing Technologist
Why Marketers Will Rule The World: Rise of the Marketing TechnologistWhy Marketers Will Rule The World: Rise of the Marketing Technologist
Why Marketers Will Rule The World: Rise of the Marketing TechnologistSocial Media Group
 
3 fundamental elements of the growth hacking process
3 fundamental elements of  the growth hacking process3 fundamental elements of  the growth hacking process
3 fundamental elements of the growth hacking processGrowth Hacking Marketing
 
The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance M...
The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance M...The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance M...
The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance M...G3 Communications
 
Agile Marketing - The Balancing Act
Agile Marketing - The Balancing ActAgile Marketing - The Balancing Act
Agile Marketing - The Balancing ActPardot
 
The Problem With MarTech
The Problem With MarTechThe Problem With MarTech
The Problem With MarTechAfelio
 
#CNX14 - Social Listening: From Getting Started to Executing at Scale
#CNX14 - Social Listening: From Getting Started to Executing at Scale#CNX14 - Social Listening: From Getting Started to Executing at Scale
#CNX14 - Social Listening: From Getting Started to Executing at ScaleSalesforce Marketing Cloud
 
Ashley Faus - How to Add Live-streaming to Your Marketing Mix - Seattle Inter...
Ashley Faus - How to Add Live-streaming to Your Marketing Mix - Seattle Inter...Ashley Faus - How to Add Live-streaming to Your Marketing Mix - Seattle Inter...
Ashley Faus - How to Add Live-streaming to Your Marketing Mix - Seattle Inter...Seattle Interactive Conference
 
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...CXL
 
"Marketing Technology as Competitive Advantage" - Scott Brinker, Digital Velo...
"Marketing Technology as Competitive Advantage" - Scott Brinker, Digital Velo..."Marketing Technology as Competitive Advantage" - Scott Brinker, Digital Velo...
"Marketing Technology as Competitive Advantage" - Scott Brinker, Digital Velo...Tealium
 
Marketing As a Growth Engine
Marketing As a Growth EngineMarketing As a Growth Engine
Marketing As a Growth EngineMayur Gupta
 
The MarTech Blueprint Imperative
The MarTech Blueprint ImperativeThe MarTech Blueprint Imperative
The MarTech Blueprint ImperativeMarTech Conference
 
PPC Tips for Effective B2B Campaigns
PPC Tips for Effective B2B CampaignsPPC Tips for Effective B2B Campaigns
PPC Tips for Effective B2B CampaignsClean Digital
 
Building a Marketing Data Warehouse in Google BigQuery with Supermetrics
Building a Marketing Data Warehouse in Google BigQuery with SupermetricsBuilding a Marketing Data Warehouse in Google BigQuery with Supermetrics
Building a Marketing Data Warehouse in Google BigQuery with SupermetricsIn Marketing We Trust
 
Nurturing Funnelmentals - Bryan Burdick
Nurturing Funnelmentals - Bryan BurdickNurturing Funnelmentals - Bryan Burdick
Nurturing Funnelmentals - Bryan BurdickLinkedIn
 
Every Second Matters – Why Marketing Automation Should Be Your BFF
Every Second Matters – Why Marketing Automation Should Be Your BFFEvery Second Matters – Why Marketing Automation Should Be Your BFF
Every Second Matters – Why Marketing Automation Should Be Your BFFGetResponse
 
The Six Imperatives of Digital Selling Success by Mike Kunkle
The Six Imperatives of Digital Selling Success by Mike KunkleThe Six Imperatives of Digital Selling Success by Mike Kunkle
The Six Imperatives of Digital Selling Success by Mike KunkleMike Kunkle
 

Was ist angesagt? (20)

Is measurement part of your digital DNA?
Is measurement part of your digital DNA?Is measurement part of your digital DNA?
Is measurement part of your digital DNA?
 
Softicator Pitch at Mini Seedcamp Berlin 09
Softicator Pitch at Mini Seedcamp Berlin 09Softicator Pitch at Mini Seedcamp Berlin 09
Softicator Pitch at Mini Seedcamp Berlin 09
 
Why Marketers Will Rule the World
Why Marketers Will Rule the WorldWhy Marketers Will Rule the World
Why Marketers Will Rule the World
 
Mobile: 9 Advice For Building Your App
Mobile: 9 Advice For Building Your AppMobile: 9 Advice For Building Your App
Mobile: 9 Advice For Building Your App
 
Why Marketers Will Rule The World: Rise of the Marketing Technologist
Why Marketers Will Rule The World: Rise of the Marketing TechnologistWhy Marketers Will Rule The World: Rise of the Marketing Technologist
Why Marketers Will Rule The World: Rise of the Marketing Technologist
 
3 fundamental elements of the growth hacking process
3 fundamental elements of  the growth hacking process3 fundamental elements of  the growth hacking process
3 fundamental elements of the growth hacking process
 
The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance M...
The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance M...The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance M...
The Pipeline Influence Imperative: The Latest Benchmarks On B2B Performance M...
 
Agile Marketing - The Balancing Act
Agile Marketing - The Balancing ActAgile Marketing - The Balancing Act
Agile Marketing - The Balancing Act
 
The Problem With MarTech
The Problem With MarTechThe Problem With MarTech
The Problem With MarTech
 
#CNX14 - Social Listening: From Getting Started to Executing at Scale
#CNX14 - Social Listening: From Getting Started to Executing at Scale#CNX14 - Social Listening: From Getting Started to Executing at Scale
#CNX14 - Social Listening: From Getting Started to Executing at Scale
 
Ashley Faus - How to Add Live-streaming to Your Marketing Mix - Seattle Inter...
Ashley Faus - How to Add Live-streaming to Your Marketing Mix - Seattle Inter...Ashley Faus - How to Add Live-streaming to Your Marketing Mix - Seattle Inter...
Ashley Faus - How to Add Live-streaming to Your Marketing Mix - Seattle Inter...
 
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...
[Elite Camp 2016] Paul Rouke - Tackling the Global Pandemic That is Bullshit ...
 
"Marketing Technology as Competitive Advantage" - Scott Brinker, Digital Velo...
"Marketing Technology as Competitive Advantage" - Scott Brinker, Digital Velo..."Marketing Technology as Competitive Advantage" - Scott Brinker, Digital Velo...
"Marketing Technology as Competitive Advantage" - Scott Brinker, Digital Velo...
 
Marketing As a Growth Engine
Marketing As a Growth EngineMarketing As a Growth Engine
Marketing As a Growth Engine
 
The MarTech Blueprint Imperative
The MarTech Blueprint ImperativeThe MarTech Blueprint Imperative
The MarTech Blueprint Imperative
 
PPC Tips for Effective B2B Campaigns
PPC Tips for Effective B2B CampaignsPPC Tips for Effective B2B Campaigns
PPC Tips for Effective B2B Campaigns
 
Building a Marketing Data Warehouse in Google BigQuery with Supermetrics
Building a Marketing Data Warehouse in Google BigQuery with SupermetricsBuilding a Marketing Data Warehouse in Google BigQuery with Supermetrics
Building a Marketing Data Warehouse in Google BigQuery with Supermetrics
 
Nurturing Funnelmentals - Bryan Burdick
Nurturing Funnelmentals - Bryan BurdickNurturing Funnelmentals - Bryan Burdick
Nurturing Funnelmentals - Bryan Burdick
 
Every Second Matters – Why Marketing Automation Should Be Your BFF
Every Second Matters – Why Marketing Automation Should Be Your BFFEvery Second Matters – Why Marketing Automation Should Be Your BFF
Every Second Matters – Why Marketing Automation Should Be Your BFF
 
The Six Imperatives of Digital Selling Success by Mike Kunkle
The Six Imperatives of Digital Selling Success by Mike KunkleThe Six Imperatives of Digital Selling Success by Mike Kunkle
The Six Imperatives of Digital Selling Success by Mike Kunkle
 

Andere mochten auch

Everything Is Marketing, Everyone Must Be Agile
Everything Is Marketing, Everyone Must Be AgileEverything Is Marketing, Everyone Must Be Agile
Everything Is Marketing, Everyone Must Be AgileScott Brinker
 
Creative Technologists Meet Marketing Technologists
Creative Technologists Meet Marketing TechnologistsCreative Technologists Meet Marketing Technologists
Creative Technologists Meet Marketing TechnologistsScott Brinker
 
Hacking Marketing Q&A Session
Hacking Marketing Q&A SessionHacking Marketing Q&A Session
Hacking Marketing Q&A SessionScott Brinker
 
Rise of the Marketing Technologist
Rise of the Marketing TechnologistRise of the Marketing Technologist
Rise of the Marketing TechnologistScott Brinker
 
The Rise of [Service Mass] Customization
The Rise of [Service Mass] CustomizationThe Rise of [Service Mass] Customization
The Rise of [Service Mass] CustomizationMark A.M. Kramer
 
Navigating the Marketing Technology Rapids
Navigating the Marketing Technology RapidsNavigating the Marketing Technology Rapids
Navigating the Marketing Technology RapidsScott Brinker
 
Agile Marketing: Managing Marketing in High Gear
Agile Marketing: Managing Marketing in High GearAgile Marketing: Managing Marketing in High Gear
Agile Marketing: Managing Marketing in High Gearion interactive
 
Aligning Your Marketing Team and Strategy with the Modern Customer Journey
Aligning Your Marketing Team and Strategy with the Modern Customer JourneyAligning Your Marketing Team and Strategy with the Modern Customer Journey
Aligning Your Marketing Team and Strategy with the Modern Customer JourneyGary DeAsi
 
2016 Stackies Awards: 41 Marketing Technology Stacks
2016 Stackies Awards: 41 Marketing Technology Stacks2016 Stackies Awards: 41 Marketing Technology Stacks
2016 Stackies Awards: 41 Marketing Technology StacksScott Brinker
 
Agile for Marketing
Agile for MarketingAgile for Marketing
Agile for MarketingHubSpot
 
Ideas That Work: Extending the Success of Your Innovation Program
Ideas That Work: Extending the Success of Your Innovation ProgramIdeas That Work: Extending the Success of Your Innovation Program
Ideas That Work: Extending the Success of Your Innovation ProgramMindjet
 
Becoming an Agile Marketing Team: The beginner's guide to managing creative ...
Becoming an Agile Marketing Team:  The beginner's guide to managing creative ...Becoming an Agile Marketing Team:  The beginner's guide to managing creative ...
Becoming an Agile Marketing Team: The beginner's guide to managing creative ...Mohamed Mahdy
 
Hacking Marketing at SXSW 2016
Hacking Marketing at SXSW 2016Hacking Marketing at SXSW 2016
Hacking Marketing at SXSW 2016Scott Brinker
 
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)Scott Brinker
 
What the f**k is agile marketing
What the f**k is agile marketingWhat the f**k is agile marketing
What the f**k is agile marketingFrank Days
 
Service Design for the Internet of the World
Service Design for the Internet of the WorldService Design for the Internet of the World
Service Design for the Internet of the WorldDaniel Harris
 
Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...
Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...
Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...Gary DeAsi
 

Andere mochten auch (20)

Everything Is Marketing, Everyone Must Be Agile
Everything Is Marketing, Everyone Must Be AgileEverything Is Marketing, Everyone Must Be Agile
Everything Is Marketing, Everyone Must Be Agile
 
Creative Technologists Meet Marketing Technologists
Creative Technologists Meet Marketing TechnologistsCreative Technologists Meet Marketing Technologists
Creative Technologists Meet Marketing Technologists
 
Hacking Marketing Q&A Session
Hacking Marketing Q&A SessionHacking Marketing Q&A Session
Hacking Marketing Q&A Session
 
Rise of the Marketing Technologist
Rise of the Marketing TechnologistRise of the Marketing Technologist
Rise of the Marketing Technologist
 
The Rise of [Service Mass] Customization
The Rise of [Service Mass] CustomizationThe Rise of [Service Mass] Customization
The Rise of [Service Mass] Customization
 
Navigating the Marketing Technology Rapids
Navigating the Marketing Technology RapidsNavigating the Marketing Technology Rapids
Navigating the Marketing Technology Rapids
 
Agile Marketing: Managing Marketing in High Gear
Agile Marketing: Managing Marketing in High GearAgile Marketing: Managing Marketing in High Gear
Agile Marketing: Managing Marketing in High Gear
 
Aligning Your Marketing Team and Strategy with the Modern Customer Journey
Aligning Your Marketing Team and Strategy with the Modern Customer JourneyAligning Your Marketing Team and Strategy with the Modern Customer Journey
Aligning Your Marketing Team and Strategy with the Modern Customer Journey
 
2016 Stackies Awards: 41 Marketing Technology Stacks
2016 Stackies Awards: 41 Marketing Technology Stacks2016 Stackies Awards: 41 Marketing Technology Stacks
2016 Stackies Awards: 41 Marketing Technology Stacks
 
Agile for Marketing
Agile for MarketingAgile for Marketing
Agile for Marketing
 
Ideas That Work: Extending the Success of Your Innovation Program
Ideas That Work: Extending the Success of Your Innovation ProgramIdeas That Work: Extending the Success of Your Innovation Program
Ideas That Work: Extending the Success of Your Innovation Program
 
Semantic web summit
Semantic web summitSemantic web summit
Semantic web summit
 
Becoming an Agile Marketing Team: The beginner's guide to managing creative ...
Becoming an Agile Marketing Team:  The beginner's guide to managing creative ...Becoming an Agile Marketing Team:  The beginner's guide to managing creative ...
Becoming an Agile Marketing Team: The beginner's guide to managing creative ...
 
Hacking Marketing at SXSW 2016
Hacking Marketing at SXSW 2016Hacking Marketing at SXSW 2016
Hacking Marketing at SXSW 2016
 
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
 
What the f**k is agile marketing
What the f**k is agile marketingWhat the f**k is agile marketing
What the f**k is agile marketing
 
Email and Marketing Automation
Email and Marketing AutomationEmail and Marketing Automation
Email and Marketing Automation
 
B2B Marketing 2015
B2B Marketing 2015B2B Marketing 2015
B2B Marketing 2015
 
Service Design for the Internet of the World
Service Design for the Internet of the WorldService Design for the Internet of the World
Service Design for the Internet of the World
 
Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...
Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...
Maximizing the ROI of Every Lead: Advanced Lead Nurturing, Segmentation, and ...
 

Mehr von Scott Brinker

The Stackies 2018: Marketing Tech Stack Awards
The Stackies 2018: Marketing Tech Stack AwardsThe Stackies 2018: Marketing Tech Stack Awards
The Stackies 2018: Marketing Tech Stack AwardsScott Brinker
 
The Stackies: Marketing Technology Stack Awards, June 2015
The Stackies: Marketing Technology Stack Awards, June 2015The Stackies: Marketing Technology Stack Awards, June 2015
The Stackies: Marketing Technology Stack Awards, June 2015Scott Brinker
 
Combining Art & Science in Modern Marketing
Combining Art & Science in Modern MarketingCombining Art & Science in Modern Marketing
Combining Art & Science in Modern MarketingScott Brinker
 
The Case for a Chief Marketing Technologist
The Case for a Chief Marketing TechnologistThe Case for a Chief Marketing Technologist
The Case for a Chief Marketing TechnologistScott Brinker
 
Marketing in the Cloud
Marketing in the CloudMarketing in the Cloud
Marketing in the CloudScott Brinker
 
Web 3.0 Data Marketing
Web 3.0 Data MarketingWeb 3.0 Data Marketing
Web 3.0 Data MarketingScott Brinker
 
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)Scott Brinker
 
3 Landing Page Myths Debunked
3 Landing Page Myths Debunked3 Landing Page Myths Debunked
3 Landing Page Myths DebunkedScott Brinker
 

Mehr von Scott Brinker (9)

The Stackies 2018: Marketing Tech Stack Awards
The Stackies 2018: Marketing Tech Stack AwardsThe Stackies 2018: Marketing Tech Stack Awards
The Stackies 2018: Marketing Tech Stack Awards
 
The Stackies: Marketing Technology Stack Awards, June 2015
The Stackies: Marketing Technology Stack Awards, June 2015The Stackies: Marketing Technology Stack Awards, June 2015
The Stackies: Marketing Technology Stack Awards, June 2015
 
Combining Art & Science in Modern Marketing
Combining Art & Science in Modern MarketingCombining Art & Science in Modern Marketing
Combining Art & Science in Modern Marketing
 
The Case for a Chief Marketing Technologist
The Case for a Chief Marketing TechnologistThe Case for a Chief Marketing Technologist
The Case for a Chief Marketing Technologist
 
Marketing in the Cloud
Marketing in the CloudMarketing in the Cloud
Marketing in the Cloud
 
Web 3.0 Data Marketing
Web 3.0 Data MarketingWeb 3.0 Data Marketing
Web 3.0 Data Marketing
 
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
 
3 Landing Page Myths Debunked
3 Landing Page Myths Debunked3 Landing Page Myths Debunked
3 Landing Page Myths Debunked
 
Data Web Marketing
Data Web MarketingData Web Marketing
Data Web Marketing
 

Agile Marketing in 5 Minutes

  • 1. Agile Marketing Adapting Software Development Methodologies to Marketing Management by Scott Brinker @chiefmartec
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. 3 Questions of the Daily Stand-Up: 1. What did I do yesterday? 2. What am I going to do today? 3. Are there any impediments in my way?
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Resources for agile marketing: http://www.chiefmartec.com/agile-marketing/ http://www.agilemarketing.net http://www.seomoz.org/blog/agile-marketing-whiteboard-friday http://www.agilemarketingblog.com http://agilemarketingmanifesto.org