1. Control Music With Heads Steven Jacofsky
FA102a, Research and Brand
Development

2. Control Music With Heads Steven Jacofsky
Assignment One, Research
• How to control music and video on the
Web with a wave of your hand
http://www.kurzweilai.net/how-to-control-music-and-video-on-the-web-with-your-hands

3. Control Music With Heads Steven Jacofsky
Assignment One, Research
• Webcam detect hand gestures, then plays
and pauses music
https://flutterapp.com/

4. Control Music With Heads Steven Jacofsky
Assignment One, Research
• "Flutter wants to power the eyes of our
devices — in the same way that Siri
functions as the iPhone’s ears.”
http://techcrunch.com/2012/03/26/flutter-app-webcam-y-combinator/

5. Control Music With Heads Steven Jacofsky
Assignment One, Research
• Able to work with many different media
players on the computer
http://www.kurzweilai.net/how-to-control-music-and-video-on-the-web-with-your-hands

6. Control Music With Heads Steven Jacofsky
Assignment One, Description of
Future Product or Service
Control Music on Computer with Hand
Gestures

7. Control Music With Heads Steven Jacofsky
Assignment Two, Name Processing
• Words : Music, Gesture, Recognition,
Technology, Control
• Possible Names : The Composer,
Conductor, MusTech, Music Controller,
• Selected Name : The Conductor
• Justification : A conductor is someone who
control a musical performance, So this
name suggests that you are the one
controlling the music

8. Control Music With Heads Steven Jacofsky
Assignment Two, Brand Character Diagram
Character/Persona Tone
Inspiring Personal
Playful Scientific
Intelligent Recognition
Musical Innovated
Language The Conductor Purpose
Technical Engage
Simple Entertain
Savvy Interact
Human-Computer Control

9. Control Music With Heads Steven Jacofsky
Assignment Three, Logotype
Research, Word from Diagram
Musical

10. Control Music With Heads Steven Jacofsky
Assignment Three, Logotype Research
http://a4.mzstatic.com/us/r1000/086/
http://screenshots.en.sftcdn.net/en http://www.metalsucks.net/wp- Purple/v4/3d/75/9c/3d759c83-c431-
/scrn/30000/30110/itunes-25- content/uploads/2011/07/spotif 8c8e-69d5-
535x535.png y.jpg 0b4731db3e63/mzm.jkztgzbw.175x1
75-75.jpg

11. Control Music With Heads Steven Jacofsky
Assignment Three, Finished Logotype