1. Case study:
City Garbage Recyclers
Otiende and Karatina make a
SWOT analysis to test their
business idea.

2. They mark with a star (*) the most
important strengths, weaknesses,
opportunities and threats.

3. Otiende and Karatina consider the challenges identified in the SWOT
analysis table and highlights strategies they will use to overcome the
weaknesses and minimize threats.

4. Case study:
Tosama Cloth Bags
To test her business idea Aloo Kiture
made a SWOT analysis.

5. She fills in the SWOT analysis form and
marks with a star (*) the most important
strengths, weaknesses, opportunities and
threats.

6. Aloo considers the challenges identified in the SWOT analysis table and
highlights strategies she will use to overcome the weaknesses and minimize
threats.