The document discusses the search engine Karniyarik, which aims to be a comprehensive shopping discovery engine for finding products and prices online in Turkey. It indexes over 400 retail websites with products from over 2.6 million shoppers and thousands of online stores. The founders developed the engine to address the "long tail" of products that are difficult to find online and provide a single place for Turkish online shoppers and retailers.

1. Search Everything with Price
Siyamed SINIR
siyamed@karniyarik.com
http://www.karniyarik.com

2. Idea & Motivation
▪ Discovery Shopping Engine
!
!
▪ The Longtail
▪ Findability
!
▪ Online Shoppers & Stores
!
Karniyarik
targets the
longtail
İf I can’t find a product in Karnıyarık
then I think that it is not sold in Turkey
“Find Everything that has a Price”
2.6 M Shoppers
Thousands of stores

3. Verticals
~400 Sites

4. A Closer Look

5. Complex Administration

6. Team & Awards
Exp. Birth B.S Pers.
Siyamed SINIR 8Years 1980 2003, METU
Comp. Eng.
2 years of experience on P2P, Semantic Web and SOA as a
research engineer. Strong follower of new technologies.
Achiever
Kaan Meralan 4 Years 1984 2006, METU
Comp. Eng.
2 years of academic experience on Artificial Intelligence,
Machine Learning and SOA.
Problem
Solver
Doğuş Ertemur 3 Years 1985 2007, Bilkent
Comp. Eng.
2 years of academic experience on Information Systems.
Interested in web technologies.
Idea Implementation
July, 2009
Capital Search Bus. Dev,
Sanayi ve Ticaret Bakanlığı
Teknogirişim Sermayesi
eTohum 2010’da in the
first 15
KOSBGEB Support Innovate 2010 Turkey
Semi Finalist

7. Why am I here?
Morgan Stanley - 2010

9. Goal
Vertical Search
Mobile Social
+ Mobile Search
Keyword
Image
+ Social Search
Recommendation
Questions & Answers