15. According to the Edelman Trust Barometer CEO Academic “ Someone like me” Global Ireland 36% 53% 60% 33% 39% 44%
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23. Join the Entertainment Evolution Entertainment Today…Growing, Everywhere “ In 2004, for the first time, American consumers spent more on entertainment (movies, music, websites, video games etc) than business spent on advertising $178.4 billion vs. $175.8 billion” Admap “ AC Nielsen’s most recent global consumer confidence survey in January, entertainment is the top priority for discretionary spending by Europeans – ahead of clothes, holidays, home improvements and savings” Media Week “ In this increasingly consumer controlled environment, how do we ensure we’re embedded in content, rather than appearing in ‘zappable’ commercial space?” Advertising Age
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25. Entertainment Redefined Reality TV Technology Food Bollywood Nollywood Travel Online Home Design Downloads Fashion Gaming Podcasts Music Sport Hollywood
31. “ Word of mouth has been incredibly important to us, and ultimately that’s what a brand is, the things people say about you when you’re not there.” Jeff Bezos Amazon.com
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35. “ Those who’ve been obsessing over the blogging phenomenon have missed the point; blogs are merely the most visible manifestation of an explosion in creativity.” Randall Rothenberg
41. “ What’s the future of business after the information age? It won’t be the latest technology or newest product, but the story behind the product that will provide the competitive edge. The company with the best story wins; consumers will pay for the story that sparks the imagination, that reflects how we see ourselves and how we want others to see us. What are the most important raw materials of the twenty-first century? Stories that will translate information for consumers into accessible emotional terms.” Rolf Jensen The Dream Society Create and Tell a Relevant Story
42. “ Today there is sometimes a direct and inverse relationship between control and credibility.”
