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White Paper #4 
 

 
 
How to beat the jargon to better understand 
business requirements 
 
 
A special report on understanding business requirements more efficiently and effectively 
July 2012 
 
 
 
 
 
 
By:  

 
 

Garth Holloway  
Managing Director  
Sixfootfour  
Tel: +61 (0)2 9451 0707  
garthh@sixfoot4.com  
www.sixfoot4.com.au 
Synopsis 
The absence of a common business vocabulary leads to misunderstanding, and ‐ ultimately ‐ risks 
the success of projects. By defining business terms more accurately, we can better define the 
business requirements.  
 
Introduction 
This paper is going to focus on understanding and defining [business] requirements. Given that this 
is a broad topic, I am only going to express my views on the subject as opposed to summarising 
other authors contributions to the subject. 
 
I offer a list of common business terms, and what their definitions could, or should, be. I also look at 
what we mean by the word ‘requirements’, breaking it down in four distinct categories.  
 
Key Issues 
• Contemporary business jargon has developed and grown to become the language of projects 
• The meaning of this jargon, words and phrases are not universally understood 
• It is often very difficult to adequately classify a requirement 
• Little effort is spent on functional and information requirements and almost no effort on non 
functional requirements

Page 2 of 9
 
 
The absence of a common vocabulary is most pronounced in workshops held to gather requirements 
 
 
Understanding business requirements 
Contemporary business jargon has developed and grown to become the language of projects. 
Expressions or phrases such as facilitate, functional, change management, process, scalable, 
seamless, delight, reengineer, transformation, value chain, etc are now common place in project 
rooms and business documents. 
 
Although these phrases are widely used their meanings are not universally understood. Consider the 
following:  
 
When person ‘A’ talks about change management, they would mean listening to the issues and 
ensuring they are communicated to senior project staff.  
 
When another person talks of change management, they are referring to taking the organisation on 
a journey of discovery ‐ ensuring the staff understand why change is happening, ensuring they feel 
included, heard and engaged in the project and that there is a formal organisation structure in place 
specifically set up to manage the change process. 
 
Both definitions are right, and both have their place depending on the size and nature of the project 
and to whom you are talking to.  
 
So, imagine a business manager interviewing both consultants for a project. They might ask “Do you 
have experience with change management?”.  Both truthfully say yes and both are ‘right’ from their 
own perspective. But, without substantial digging, how does the manager draw a useable distinction 
between the two?  It is probable the manager will use their own frame of reference to make the 
determination, thus introducing a third definition for change management. 
 
The absence of a common vocabulary is most pronounced in workshops held to gather 
requirements. Those contributing to a project in the requirements gathering stage are frequently 

Page 3 of 9
unknowingly unable to express their thoughts in a manner that ensures their intent is clearly heard 
and understood.  When a participant says “we must be able to recover a 98.5% yield from the de‐
boning process”, is that a business requirement, functional requirement, capability statement or 
something else? Depending on how that statement is classified, depends on how much further 
information is gathered to support the requirement. 
 
Here are my definitions for some of the commonly used terms. It is not important that you agree 
with my definitions, just that your project audience agrees with yours. 

Page 4 of 9
Goal 

A qualitative statement 

Objectives 

A quantitative statement. 
This is often the measure of the 
goal. 
A statement of outputs. What 
process outputs are required to 
meet a business objective. 
  
‘What must we be capable of 
doing?’ 

Capability 

Capacity 

Competency 
Functionality   
(Functional 
requirements) 

Non functional 
requirements  

Rules 

Policy 

I want to be rich 
  
I want $10million 
  

i.e., ‘We must be capable of hiring 
and retaining the best staff.’ 
 
This sentence has two capabilities; 
hiring staff and keeping staff. Each 
requires their own process to deliver 
that outcome. 
 
The key takeout is that processes 
create or introduce organisational 
capability. 
i.e., ‘We must be able to process 1000 
‘How much do we have to do?’ 
applications a day.’ 
  
  
It is a statement of volume. 
‘How well do we have to do it?’ 
i.e., ‘We must have certificate 3 level 
 It is a statement of skill or ability 
skills.’ 
This is the deliverable of technology  If it does not come from IT, then it is 
not functionality. 
into the business process. 
 
 These requirements generally 
manifest themselves in the form of 
screens, forms and fields. 
This is a very broad concept and 
Everything that the process needs 
includes understanding and defining 
in order to create the required 
capabilities that is not delivered by  the requirements for People, Finance 
and indirect technology needs. 
IT. 
Capacity and competency are 
generally non functional 
requirements. 
i.e., Authority limits are rules. ‘You 
A rule is an absolute statement of 
documented company behaviour. A  cannot spend more than $50,000’. It 
is unambiguous. 
rule cannot be changed and does 
not have latitude. It can be repealed 
and reissued, but that is a different 
rule, not a changed rule. 
A credit officer can give credit if 
Policies are statements describing 
your preferred behaviour in a given  he/she believes the applicant to be 
honest and credit worthy. This then 
situation.    
highlights that a rule and policy can 
conflict with each other and policy is 
administered within the boundaries 
of the rules. 
Page 5 of 9
Defining the word ‘requirement’ 
I have read many publications that define three levels of requirements: 
 
1. Business requirements 
2. Functional requirements 
3. Technical requirements 
 
I prefer to think of the term ‘business requirement’ as the collective noun for goals and 
objectives, capability, competency and capacity, functional & non functional requirements, 
rules and policy. 
 
But I agree that there needs to be separation between these concepts; traditionally 
achieved as follows: 
 
1. Business requirements tell us what we want to achieve  
2. Functional requirements tell us how it will be achieved. 
3. Technical requirements are quite different and require specialist skills to prepare, 
and are written in such a way that a coder could read them and develop software 
accordingly. 
 
The shortfall in the above is the forth level of requirements – information requirements. The 
list should read: 
 

1. Business requirements 
2. Functional requirements 
3. Information requirements 
4. Technical requirements 
 
Information requirements glue the technical requirements to the functional requirements. 
This requirement comprises screen and field definitions and attributes which are, in practice, 
the physical manifestation of the functional requirements. 
Page 6 of 9
Separating the elements you get the following. 
 
Business requirements 

Functional requirements 

Information 
requirements 
Technical requirements 

Goal statements 
Objective statements 
Capability statements 
Capacity statements 
Competency statements 
Policy statements 
 
Functionality  statements 
Non functional statements 
Rules 
 
Screens and forms (information sets) 
Fields 
 
The physical interaction of the information requirements to 
each other.  How technology will store, collect, process and 
distribute information. 

 
We can then put it all together in a simple graphic: 
 

 
The above is a basic traceability model. Correctly constructed, it links business objectives to 
information fields, skills and finance. 
 

Page 7 of 9
So far I have not referred to business process. A process provides context for the 
requirements. It is not a requirement itself. It represents the preferred sequence for the 
functional requirements to manifest themselves to maximise business efficiency. 
 
An individual process is the aggregation of some of the requirements. By extension, all 
processes should be the sum of all requirements for all capabilities. However it is not 
unusual to have processes that do not contribute to a capability and, conversely, capabilities 
without having a process to deliver them. 
 
Introducing business process to the graphic you get: 

 
 
 

 

Page 8 of 9
I close with the following observations 
 


Functional requirements are generally associated with a process step. If you write up 
a functional requirement for a process you are in danger of describing a capability 
rather a functional requirement. This is a rule of thumb. Commonsense should 
prevail. 



Non‐functional requirements for human resources are generally associated with an 
individual (entire) process, and financial and indirect technical requirements would 
generally be associated with a group of processes. 



It is often very difficult to adequately classify a requirement – is it a capability, rule, 
functional requirement etc? My definitions are a good guide, and if you classify most 
requirements correctly, then the remaining incorrect classifications are probably of 
little consequence. The important thing is that the requirement was noted in the 
first place. 



Technology spans all processes. You define functional requirements for a specific 
process/process step, but you implement technology for multiple processes. The 
technology is the aggregation of all the requirements. 



Business process reengineering projects spend huge amounts of time and money 
defining future state processes and comparatively little effort on functional and 
information requirements and almost no effort on non functional requirements. 
Then they question why the project is not delivering the benefits promised in the 
business case 

 
I welcome your comments on the above. If you disagree with me let’s have the debate as it 
drives the learning process for both of us. 
 
For further information, please contact Garth Holloway at: 
 
Telephone: 

+61 2 9451 0707 

Email:   

garthh@sixfoot4.com.au 

 

Page 9 of 9

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