1. Draft discussion points for
“Big In Japan” Panel
Fumi Yamazaki

2. Multiple ways to enter JP market
(pros and cons to be
discussed in the panel)

3. Make a 100% subsidiary

4. Parent
100% subsidiary
Japan Entity

5. 100% subsidiary
ebay Japan

6. Getting a partner who knows
Japan market is essential

7. Parent
Japanese
partner
100% subsidiary help
Japan entity

8. Parent
invest
Japanese
partner
100% subsidiary help
Japan entity

9. invest
Digital Garage
100% subsidiary help
FON Japan

10. Or make it a Joint Venture
with your partner

11. Parent
Japanese
partner
invest invest
Japan Entity (joint venture)

12. Parent
invest
Japanese
partner
invest invest
Japan Entity (joint venture)

13. invest
SoftBank
invest invest
Yahoo! Japan (Joint Venture)

14. Or license your brand
and have your partner incorporate

15. Marketing agreement
Parent
invest
Japanese
partner
100%
Subsidiary
Japan Entity

16. Marketing agreement
invest
Digital Garage
100%
Subsidiary
Technorati Japan

17. Acquire a Japanese startup
and have them run your subsidiary

18. Parent
acquisition
Japanese
startup
incorporate
Japan Entity

19. acquisition
Unou
Qpod
incorporate
Zynga Japan, Groupon Japan

20. In some cases
you do not have a Japan entity
and still be successful

21. (Twitter Japan nor Hootsuite Japan does not exist)