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นาย สิทธิพล มหาภิรมย์ 
55030119 (sec 2) 
Copy Platform 
Ad Subject : Pun Lak Fruit Smoothie Shop 
Key Fact : Low price fruit smoothie 
Ad Problem : Student wants to drink the smoothie fruit 
Product Characteristic 
 Good quality 
 Lot of fruits 
 Clean process 
 Low Price 
 Large Quantity 
Advertising Objective : Good quality of fruit smoothie in the price which everyone can buy. 
Target Market : Student in the KMITL and teacher 
Competition : The price of the fruit smoothie of the usual shop is too expensive. This fruit smoothie 
shop is selling the various of fruit smoothies in the appropriate price that everyone can buy it even 
the student. 
Statement of Benefit or Appeal 
 Low price with good quality 
 Have a lot of fruits to select 
 Have larger quantity than usual 
Creative Theme 
 The good fruit smoothie which is everyone can effort 
Supportive Selling Point 
 Low price 
 High quality 
 Large quantity
นาย สิทธิพล มหาภิรมย์ 
55030119 (sec 2) 
Copy Sheet for Print Ad 
Product : Pun Lak Fruit Smoothie Shop 
Medium : Leaflet 
Client : Pun Lak Smoothie Shop 
Writer : Sittipol Mahapirom 
Headline : Pun Lak Fruit Smoothie Shop 
Body Copy : A lot of smoothie shop nowadays are have a high price. Pun Lak is the alternative choice 
to choose, because you can get the good quality smoothie fruit. Moreover, they have so many kind 
of fruits, so you can buy the large quantity in the low price. 
Subhead or slogan : The quality and quantity which you can effort 
Signature : Pun Lak Fruit Smoothie Shop @KMITL Science faculty cafeteria

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Printed advertisement

  • 1. นาย สิทธิพล มหาภิรมย์ 55030119 (sec 2) Copy Platform Ad Subject : Pun Lak Fruit Smoothie Shop Key Fact : Low price fruit smoothie Ad Problem : Student wants to drink the smoothie fruit Product Characteristic  Good quality  Lot of fruits  Clean process  Low Price  Large Quantity Advertising Objective : Good quality of fruit smoothie in the price which everyone can buy. Target Market : Student in the KMITL and teacher Competition : The price of the fruit smoothie of the usual shop is too expensive. This fruit smoothie shop is selling the various of fruit smoothies in the appropriate price that everyone can buy it even the student. Statement of Benefit or Appeal  Low price with good quality  Have a lot of fruits to select  Have larger quantity than usual Creative Theme  The good fruit smoothie which is everyone can effort Supportive Selling Point  Low price  High quality  Large quantity
  • 2. นาย สิทธิพล มหาภิรมย์ 55030119 (sec 2) Copy Sheet for Print Ad Product : Pun Lak Fruit Smoothie Shop Medium : Leaflet Client : Pun Lak Smoothie Shop Writer : Sittipol Mahapirom Headline : Pun Lak Fruit Smoothie Shop Body Copy : A lot of smoothie shop nowadays are have a high price. Pun Lak is the alternative choice to choose, because you can get the good quality smoothie fruit. Moreover, they have so many kind of fruits, so you can buy the large quantity in the low price. Subhead or slogan : The quality and quantity which you can effort Signature : Pun Lak Fruit Smoothie Shop @KMITL Science faculty cafeteria