SAP offers two digital marketing solutions: SAP Hybris Marketing and SAP Hybris Marketing Cloud. SAP Hybris Marketing is an on-premise product with an ABAP backend and Fiori UI, while SAP Hybris Marketing Cloud is a cloud-based product built on HCP and uses Fiori and APIs. SAP also offers SAP Gigya, which focuses on digital identity and profile management and is a cloud-only solution that integrates via APIs and add-ons.