1. Marketing Research – BUMKT 2603
Individual Assignment
Examine Two Different Products or Services
Name
: Siti Rizky Mardhani
Student Id : BMGMT/F/10/03/0002
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2. Twitter
 Twitter is a micro blogging and social networking service
provider
 It was created in March 2006 by Jack Dorsey and launched in
July
 Over 300 million users as of 2011
 Frequently exist for the purpose of connecting with other
websites of the applications and activities
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3. Advantages of Twitter
 Easy to navigate and update, link to and promote anything
 Pure communication tool, rapid responsiveness
 Very interactive and extensible messaging platform
 Mostly used for business and networking puposes
 Businesses of all kinds use Twitter to market their products
and services, to engage in dialogue with customers
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4. Disadvantages of Twitter
 Limited functionality, find people, send brief messages
 Not all people find it immediately useful
 Over emphasis on follower counts
 Relatively smaller installed user base
 Twitter does not offer photo album, chat room, no
advertisements
 Limited to 140 characters per update
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5. Facebook
 Facebook is a social networking site
 It was developed by Mark Zuckerberg, started from February
2004
 Facebook currently more than 700 million active users
 It helps to connects people, make friends, share
photos, videos, links, etc
 Appeals to people looking to reconnect with old friends and
family members or find new friends online
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6. Advantages of Facebook
 Find people, make connections, email, share images or videos
 More emphasis on deep connections with others who has the
most connections
 Rapidly growing intalled user base
 Personal data collection make Facebook a powerful
advertising platfrom
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7. Disadvantages of Facebook
 More difficult to navigate and update
 Requires investment of time to realize sustained benefit
 Overhead of mashup and thick applications could limit
scalability and bloat coast structure
 Opt in model requires a user to allow others to connect
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8. Facebook vs. Twitter
 Facebook is to be used by those who wish to reconnect with old friends and
family members on the other hand Twitter does not prove to be friend
meeting destination.
 One can connect within his specific network on Facebook while Twitter
permits us to update everyone about us.
 One can simply operate various features like email, instant messaging,
image, video sharing on Facebook while Twitter is a bit harder to get our
arms around at initial time.
 Facebook sticks to be more traditional social networking where we
maintain our profile while Twitter relies on its micro blogging features.
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