Tim Ash's Keynote to Affiliate Summit West 2013

4. About SiteTuners • Conversion-focused website blueprints (tactical or strategic) • Landing page test plans & testing strategy • Internal optimization team training & mentoring • More than 1000 clients worldwide since 2002 Copyright © 2013, SiteTuners - All Rights Reserved. #asw13 @tim_ash

12. Your Brain is an Evolutionary Collage • You actually have three “brains” • Neo-cortex – reasons & plans • Limbic System - feels & remembers • Brain Stem – reacts & survives Copyright © 2013, SiteTuners - All Rights Reserved. #asw13 @tim_ash

27. Understand How The Reptilian Brain Works • Does things the same way and never learns • Cares only about basic survival • Is the gatekeeper for the other 2 brains Copyright © 2013, SiteTuners - All Rights Reserved. #asw13 @tim_ash

31. 1 - What you need to know • Making choices tires the brain and can make subsequent decision making difficult • Help guide customers (wizards – not filtering) • Do not overwhelm • Remove similar choices Copyright © 2013, SiteTuners - All Rights Reserved. #asw13 @tim_ash

35. 2 - What you need to know • We anchor on the first thing we see • Add a new high-end item (which will not sell well) • Show in decreasing price order • Sales of reasonable compromise will increase • Irrational anchors can be put in the “lobby” Copyright © 2013, SiteTuners - All Rights Reserved. #asw13 @tim_ash

39. 3 - What you need to know • People are tribal • Some tribes are self-selected • We care more about people similar to us • Look the part • Communicate your values with editorial tone • Don’t worry about alienating outsiders Copyright © 2013, SiteTuners - All Rights Reserved. #asw13 @tim_ash

65. 4 - What you need to know • Visual processing is very powerful & quick • Draw attention to offers with strong visuals • Use people carefully to support calls-to-action • Don’t use unnecessary motion or animation • Test and refine how you deploy video Copyright © 2013, SiteTuners - All Rights Reserved. #asw13 @tim_ash

66. Summary 1. Create a small number of clear choices 2. Use a big anchor 3. Be in my cultural tribe 4. Understand the power of visuals Copyright © 2013, SiteTuners - All Rights Reserved. #asw13 @tim_ash

77. Giveaway – Free Express Review • Unflinchingly honest interactive review of landing page or website • 45- or 90-min video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of your page http://Express-Review.com – Normally starts at $699 Conducted Personally by Tim Ash Copyright © 2013, SiteTuners - All Rights Reserved. #asw13 @tim_ash

78. 2013: San Francisco – Chicago – Boston – London - Berlin Susan Steve BJ Jared Roger Brian Bryan Michael Tom Tim Patrick Jakob Amy Weinschenk Krug Fogg Spool Dooley Massey Eisenberg Summers Davenport Ash Bultema Nielsen Africa Copyright © 2013, SiteTuners - All Rights Reserved. #asw13 @tim_ash

79. Contact Info tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1 Copyright © 2013, SiteTuners - All Rights Reserved. #asw13 @tim_ash

Tim Ash's Keynote to Affiliate Summit West 2013

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie Tim Ash's Keynote to Affiliate Summit West 2013

Ähnlich wie Tim Ash's Keynote to Affiliate Summit West 2013 (20)

Mehr von SiteTuners Conversion Rate Optimization

Mehr von SiteTuners Conversion Rate Optimization (17)

Tim Ash's Keynote to Affiliate Summit West 2013