SlideShare ist ein Scribd-Unternehmen logo
1 von 56
Downloaden Sie, um offline zu lesen
Copyright © 2013, SiteTuners - All Rights Reserved.
The Seven Deadly Sins
of Landing Page Design
Tim Ash
CEO
Broadbeach, Australia – May 30, 2014
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
• Conversion-focused website blueprints (full redesigns & quick facelifts)
• Landing page test plans & testing strategy development
• Internal optimization team mentoring & training
• More than 1200 clients since 2002
About SiteTuners
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Before
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
After
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Before
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
After
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash146 clickable links!
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Before
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
After
+ 51%
+ $48,000,000
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Before
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
After
+ 17%
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
+ 58%
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
+ 40%
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
7 Deadly Sins Recap
• Unclear call-to-action
• Too many choices
• Asking for too much information
• Too much text
• Not keeping your promises
• Visual distractions
• Lack of trust
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Express Review - Special Offer
• 45 or 90-min interactive review of landing page
• Video transcript recorded via GoToMeeting
• Includes AttentionWizard “attention heatmap” of your page
http://ExpressReviewOffer.com – Starting at only $699
Promo Code “PESA14” to get $100 off (Order by June 20, 2014)
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
2014 – Boston - San Francisco – Paris - Chicago – London – Berlin
2015 – Las Vegas
Tim
Ash
Tom
Davenport
Michael
Summers
Bryan
Eisenberg
Patrick
Bultema
Jakob
Nielsen
Amy
Africa
BJ
Fogg
Steve
Krug
Jared
Spool
Roger
Dooley
Susan
Weinschenk
Brian
Massey
Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
Q&A and Contact Info
tim@sitetuners.com
(619) 990-9062 mobile
(619) 223-8020 work PST
twitter @tim_ash
www.linkedin.com/in/timash
facebook.com/tim.ash1
skype tim_ash1

Weitere ähnliche Inhalte

Was ist angesagt?

If You Like Big Data & Getting Caught in the Rain... -- Techweek 2013 Chicago
If You Like Big Data & Getting Caught in the Rain... -- Techweek 2013 ChicagoIf You Like Big Data & Getting Caught in the Rain... -- Techweek 2013 Chicago
If You Like Big Data & Getting Caught in the Rain... -- Techweek 2013 ChicagoPunchkick Interactive
 
AWS Migration - AWS service
AWS Migration - AWS serviceAWS Migration - AWS service
AWS Migration - AWS serviceKenji Morooka
 
Getting Started with Progressive Web Apps [Beyond Tellerrand 2019]
Getting Started with Progressive Web Apps [Beyond Tellerrand 2019]Getting Started with Progressive Web Apps [Beyond Tellerrand 2019]
Getting Started with Progressive Web Apps [Beyond Tellerrand 2019]Aaron Gustafson
 
スマホ版中途採用セミナー(Ustream)
スマホ版中途採用セミナー(Ustream)スマホ版中途採用セミナー(Ustream)
スマホ版中途採用セミナー(Ustream)Norishige Nagase
 
AWS Migration - Pattern
AWS Migration - PatternAWS Migration - Pattern
AWS Migration - PatternKenji Morooka
 
CEO Coaching Conclave - Leadership Program by thakur.arun@gmail.com
CEO Coaching Conclave - Leadership Program by thakur.arun@gmail.comCEO Coaching Conclave - Leadership Program by thakur.arun@gmail.com
CEO Coaching Conclave - Leadership Program by thakur.arun@gmail.comArun Thakur
 

Was ist angesagt? (10)

If You Like Big Data & Getting Caught in the Rain... -- Techweek 2013 Chicago
If You Like Big Data & Getting Caught in the Rain... -- Techweek 2013 ChicagoIf You Like Big Data & Getting Caught in the Rain... -- Techweek 2013 Chicago
If You Like Big Data & Getting Caught in the Rain... -- Techweek 2013 Chicago
 
Angularを使ったエンタープライズWebアプリケーション開発の問題と解決策
Angularを使ったエンタープライズWebアプリケーション開発の問題と解決策Angularを使ったエンタープライズWebアプリケーション開発の問題と解決策
Angularを使ったエンタープライズWebアプリケーション開発の問題と解決策
 
AWS Migration - AWS service
AWS Migration - AWS serviceAWS Migration - AWS service
AWS Migration - AWS service
 
Presentaion10
Presentaion10Presentaion10
Presentaion10
 
Presentation3
Presentation3Presentation3
Presentation3
 
Getting Started with Progressive Web Apps [Beyond Tellerrand 2019]
Getting Started with Progressive Web Apps [Beyond Tellerrand 2019]Getting Started with Progressive Web Apps [Beyond Tellerrand 2019]
Getting Started with Progressive Web Apps [Beyond Tellerrand 2019]
 
スマホ版中途採用セミナー(Ustream)
スマホ版中途採用セミナー(Ustream)スマホ版中途採用セミナー(Ustream)
スマホ版中途採用セミナー(Ustream)
 
AWS Migration - Pattern
AWS Migration - PatternAWS Migration - Pattern
AWS Migration - Pattern
 
Ementa redes
Ementa redesEmenta redes
Ementa redes
 
CEO Coaching Conclave - Leadership Program by thakur.arun@gmail.com
CEO Coaching Conclave - Leadership Program by thakur.arun@gmail.comCEO Coaching Conclave - Leadership Program by thakur.arun@gmail.com
CEO Coaching Conclave - Leadership Program by thakur.arun@gmail.com
 

Ähnlich wie PeSA Internet Conference Australia 2014 - Session

Conversion Rate Optimization – É irracional! Por que vender para o cérebro ló...
Conversion Rate Optimization – É irracional! Por que vender para o cérebro ló...Conversion Rate Optimization – É irracional! Por que vender para o cérebro ló...
Conversion Rate Optimization – É irracional! Por que vender para o cérebro ló...E-Commerce Brasil
 
7 Form Conversion Killers (And How to Avoid Them) - Webinar Featuring Tim Ash
7 Form Conversion Killers (And How to Avoid Them) - Webinar Featuring Tim Ash 7 Form Conversion Killers (And How to Avoid Them) - Webinar Featuring Tim Ash
7 Form Conversion Killers (And How to Avoid Them) - Webinar Featuring Tim Ash Formstack
 
AWS Migration - General
AWS Migration - GeneralAWS Migration - General
AWS Migration - GeneralKenji Morooka
 
2013 PAR Partner conference - Marketing 101
2013 PAR Partner conference - Marketing 1012013 PAR Partner conference - Marketing 101
2013 PAR Partner conference - Marketing 101Emily Massaglia
 
Local SEO - Why Should You Care?
Local SEO - Why Should You Care?Local SEO - Why Should You Care?
Local SEO - Why Should You Care?Janice Tippett
 
AFP Westchester NPD 2013 Asking Styles: A Breakthrough for the Field Brian Saber
AFP Westchester NPD 2013 Asking Styles: A Breakthrough for the Field Brian SaberAFP Westchester NPD 2013 Asking Styles: A Breakthrough for the Field Brian Saber
AFP Westchester NPD 2013 Asking Styles: A Breakthrough for the Field Brian SaberJoseph Ferraro, CFRE
 
The Big 4: Mistakes to Avoid on Your Landing Pages
The Big 4: Mistakes to Avoid on Your Landing PagesThe Big 4: Mistakes to Avoid on Your Landing Pages
The Big 4: Mistakes to Avoid on Your Landing PagesMarketo
 
Larry Kim's Presentation for the South Florida Interactive Marketing Associat...
Larry Kim's Presentation for the South Florida Interactive Marketing Associat...Larry Kim's Presentation for the South Florida Interactive Marketing Associat...
Larry Kim's Presentation for the South Florida Interactive Marketing Associat...Internet Marketing Software - WordStream
 

Ähnlich wie PeSA Internet Conference Australia 2014 - Session (20)

eMetrics Summit San Francisco 2013
eMetrics Summit San Francisco 2013 eMetrics Summit San Francisco 2013
eMetrics Summit San Francisco 2013
 
PeSA Annual Internet Conference Australia 2014 - Keynote
PeSA Annual Internet Conference Australia 2014 - Keynote PeSA Annual Internet Conference Australia 2014 - Keynote
PeSA Annual Internet Conference Australia 2014 - Keynote
 
SES San Francisco 2013
SES San Francisco 2013SES San Francisco 2013
SES San Francisco 2013
 
(Webinar) Content Marketing: Neuromarketing Science 2014
(Webinar) Content Marketing: Neuromarketing Science 2014(Webinar) Content Marketing: Neuromarketing Science 2014
(Webinar) Content Marketing: Neuromarketing Science 2014
 
Conversion Rate Optimization – É irracional! Por que vender para o cérebro ló...
Conversion Rate Optimization – É irracional! Por que vender para o cérebro ló...Conversion Rate Optimization – É irracional! Por que vender para o cérebro ló...
Conversion Rate Optimization – É irracional! Por que vender para o cérebro ló...
 
Tim Ash's Keynote to Affiliate Summit West 2013
Tim Ash's Keynote to Affiliate Summit West 2013Tim Ash's Keynote to Affiliate Summit West 2013
Tim Ash's Keynote to Affiliate Summit West 2013
 
E-Commerce Brasil Tim Ash Keynote
E-Commerce Brasil Tim Ash Keynote E-Commerce Brasil Tim Ash Keynote
E-Commerce Brasil Tim Ash Keynote
 
WordStream & SiteTuners: The A/B Testing Myth [Webinar]
WordStream & SiteTuners: The A/B Testing Myth [Webinar]WordStream & SiteTuners: The A/B Testing Myth [Webinar]
WordStream & SiteTuners: The A/B Testing Myth [Webinar]
 
7 Form Conversion Killers (And How to Avoid Them) - Webinar Featuring Tim Ash
7 Form Conversion Killers (And How to Avoid Them) - Webinar Featuring Tim Ash 7 Form Conversion Killers (And How to Avoid Them) - Webinar Featuring Tim Ash
7 Form Conversion Killers (And How to Avoid Them) - Webinar Featuring Tim Ash
 
2014 10 23_conversion_hacking_brain_startup_marketing_conf_sf_16x9
2014 10 23_conversion_hacking_brain_startup_marketing_conf_sf_16x92014 10 23_conversion_hacking_brain_startup_marketing_conf_sf_16x9
2014 10 23_conversion_hacking_brain_startup_marketing_conf_sf_16x9
 
Startup Marketing Conference - October 23, 2014
Startup Marketing Conference - October 23, 2014Startup Marketing Conference - October 23, 2014
Startup Marketing Conference - October 23, 2014
 
MivaCon 2013 Tim Ash Keynote
MivaCon 2013 Tim Ash Keynote MivaCon 2013 Tim Ash Keynote
MivaCon 2013 Tim Ash Keynote
 
PubCon Las Vegas 2013
PubCon Las Vegas 2013PubCon Las Vegas 2013
PubCon Las Vegas 2013
 
AWS Migration - General
AWS Migration - GeneralAWS Migration - General
AWS Migration - General
 
2013 PAR Partner conference - Marketing 101
2013 PAR Partner conference - Marketing 1012013 PAR Partner conference - Marketing 101
2013 PAR Partner conference - Marketing 101
 
MarketLive eCommerce Summit 2013
MarketLive eCommerce Summit 2013 MarketLive eCommerce Summit 2013
MarketLive eCommerce Summit 2013
 
Local SEO - Why Should You Care?
Local SEO - Why Should You Care?Local SEO - Why Should You Care?
Local SEO - Why Should You Care?
 
AFP Westchester NPD 2013 Asking Styles: A Breakthrough for the Field Brian Saber
AFP Westchester NPD 2013 Asking Styles: A Breakthrough for the Field Brian SaberAFP Westchester NPD 2013 Asking Styles: A Breakthrough for the Field Brian Saber
AFP Westchester NPD 2013 Asking Styles: A Breakthrough for the Field Brian Saber
 
The Big 4: Mistakes to Avoid on Your Landing Pages
The Big 4: Mistakes to Avoid on Your Landing PagesThe Big 4: Mistakes to Avoid on Your Landing Pages
The Big 4: Mistakes to Avoid on Your Landing Pages
 
Larry Kim's Presentation for the South Florida Interactive Marketing Associat...
Larry Kim's Presentation for the South Florida Interactive Marketing Associat...Larry Kim's Presentation for the South Florida Interactive Marketing Associat...
Larry Kim's Presentation for the South Florida Interactive Marketing Associat...
 

Mehr von SiteTuners Conversion Rate Optimization

Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...
Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...
Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...SiteTuners Conversion Rate Optimization
 
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...SiteTuners Conversion Rate Optimization
 
Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...
Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...
Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...SiteTuners Conversion Rate Optimization
 
[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...
[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...
[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...SiteTuners Conversion Rate Optimization
 
[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...
[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...
[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...SiteTuners Conversion Rate Optimization
 

Mehr von SiteTuners Conversion Rate Optimization (18)

Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...
Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...
Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' B...
 
How to Leverage
How to Leverage How to Leverage
How to Leverage
 
PubCon Las Vegas - October 8th, 2014 - Optimizing Web
PubCon Las Vegas - October 8th, 2014 - Optimizing Web PubCon Las Vegas - October 8th, 2014 - Optimizing Web
PubCon Las Vegas - October 8th, 2014 - Optimizing Web
 
PubCon Las Vegas - October 7th, 2014 - Power of Visual
PubCon Las Vegas - October 7th, 2014 - Power of Visual PubCon Las Vegas - October 7th, 2014 - Power of Visual
PubCon Las Vegas - October 7th, 2014 - Power of Visual
 
PubCon - Las Vegas October 7th, 2014 - Mobile Presentation
PubCon - Las Vegas October 7th, 2014 - Mobile Presentation PubCon - Las Vegas October 7th, 2014 - Mobile Presentation
PubCon - Las Vegas October 7th, 2014 - Mobile Presentation
 
(Webinar) SEO meet CRO: Conversion Hacks for Organic Search Traffic
(Webinar) SEO meet CRO: Conversion Hacks for Organic Search Traffic (Webinar) SEO meet CRO: Conversion Hacks for Organic Search Traffic
(Webinar) SEO meet CRO: Conversion Hacks for Organic Search Traffic
 
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...
(Webinar) Unlocking Mobile Conversions - Featuring Guest Presenter Charles Ni...
 
Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...
Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...
Content, Conversions and Lead Generation Webinar (presented by Andy Crestodin...
 
Interactive Day San Diego 2014
Interactive Day San Diego 2014Interactive Day San Diego 2014
Interactive Day San Diego 2014
 
OptiCon 2014
OptiCon 2014 OptiCon 2014
OptiCon 2014
 
11 Obvious A/B Tests You Should Do Today
11 Obvious A/B Tests You Should Do Today 11 Obvious A/B Tests You Should Do Today
11 Obvious A/B Tests You Should Do Today
 
PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013PILMMA - Internet Domination Boot Camp for Lawyers 2013
PILMMA - Internet Domination Boot Camp for Lawyers 2013
 
Tricks and Treats of High Converting Lead Gen Forms
Tricks and Treats of High Converting Lead Gen FormsTricks and Treats of High Converting Lead Gen Forms
Tricks and Treats of High Converting Lead Gen Forms
 
[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...
[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...
[Webinar] The Zero-Click Website: Personalizing Your B2B Site for Higher Conv...
 
Ecommerce Hands on Workshop - Tim Ash
Ecommerce Hands on Workshop - Tim Ash Ecommerce Hands on Workshop - Tim Ash
Ecommerce Hands on Workshop - Tim Ash
 
[Webinar] The Language of Compelling Offers
[Webinar] The Language of Compelling Offers[Webinar] The Language of Compelling Offers
[Webinar] The Language of Compelling Offers
 
[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...
[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...
[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...
 
[Webinar] Building Better B2B Landing Pages + Live site reviews
[Webinar] Building Better B2B Landing Pages + Live site reviews[Webinar] Building Better B2B Landing Pages + Live site reviews
[Webinar] Building Better B2B Landing Pages + Live site reviews
 

Kürzlich hochgeladen

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 

Kürzlich hochgeladen (20)

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 

PeSA Internet Conference Australia 2014 - Session

  • 1. Copyright © 2013, SiteTuners - All Rights Reserved. The Seven Deadly Sins of Landing Page Design Tim Ash CEO Broadbeach, Australia – May 30, 2014
  • 2. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash • Conversion-focused website blueprints (full redesigns & quick facelifts) • Landing page test plans & testing strategy development • Internal optimization team mentoring & training • More than 1200 clients since 2002 About SiteTuners
  • 3. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 4. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 5. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 6. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 7. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 8. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 9. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 10. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 11. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 12. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Before
  • 13. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash After
  • 14. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Before
  • 15. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash After
  • 16. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 17. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash146 clickable links!
  • 18. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 19. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 20. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Before
  • 21. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash After + 51% + $48,000,000
  • 22. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Before
  • 23. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash After + 17%
  • 24. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 25. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 26. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 27. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 28. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 29. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 30. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 31. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 32. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 33. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 34. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 35. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 36. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 37. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 38. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 39. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 40. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 41. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 42. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 43. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash + 58%
  • 44. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash + 40%
  • 45. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash 7 Deadly Sins Recap • Unclear call-to-action • Too many choices • Asking for too much information • Too much text • Not keeping your promises • Visual distractions • Lack of trust
  • 46. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 47. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 48. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 49. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 50. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 51. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 52. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 53. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
  • 54. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Express Review - Special Offer • 45 or 90-min interactive review of landing page • Video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of your page http://ExpressReviewOffer.com – Starting at only $699 Promo Code “PESA14” to get $100 off (Order by June 20, 2014)
  • 55. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash 2014 – Boston - San Francisco – Paris - Chicago – London – Berlin 2015 – Las Vegas Tim Ash Tom Davenport Michael Summers Bryan Eisenberg Patrick Bultema Jakob Nielsen Amy Africa BJ Fogg Steve Krug Jared Spool Roger Dooley Susan Weinschenk Brian Massey
  • 56. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Q&A and Contact Info tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1