Making Sense of Internet Marketing for Manufacturers for the 2010 CMBC
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Site-Seeker, Inc.Folgen
17. Nov 2010•0 gefällt mir•343 views
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBC
17. Nov 2010•0 gefällt mir•343 views
Melden
Business
Technologie
Making Sense of Internet Marketing for Manufacturers was given at the 2010 CONNSTEP Manufacturers and Business Conference. It outlines many different techniques to help manufacturers grow their business online through the use of SEO, SEM, Social Media, and Web Analytics.
Site-Seeker, Inc.Folgen
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Making Sense of Internet Marketing for Manufacturers for the 2010 CMBC
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- 3. Corporate Office in New Hartford NY
- 4. Satellite offices in Bloomfield CT & Boston MA
- 5. Employs 20 in CNY, CT & MA
- 6. Full Service Internet Marketing Agency
- 7. Search Engine Optimization Services
- 8. Pay-Per-Click Management Services
- 9. Social Media Implementation and Mgmt
- 10. Web Design, Development, Applications & Testing
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- 16. You don’t do it every day
- 17. The options are expanding rapidly
- 18. We are in a technology revolution
- 19. Buyer behavior and expectations have changed
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- 28. 74.4% choose an organic link
- 29. 18.7% choose a sponsored link – 12.2% clicked on a top ad while 6.5% clicked on the right rail ads
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- 31. Searchable Technical Content – easy to navigate
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- 33. Contact Information – easy to find
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- 39. They are more informed when they do call
- 40. You must place your website in the path of prospects
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- 51. What keywords are they using?
- 52. What keywords are they being found for?
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- 59. Easy
- 60. Trackable
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- 64. Create negative words
- 65. Establishing a budget
- 66. Create budget parameters: Maximum spend by day, week or month
- 67. Create effective display parameters
- 68. Content Network?
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- 91. 74.4% choose an organic link
- 92. 18.7% choose a sponsored link – 12.2% clicked on a top ad while 6.5% clicked on the right rail ads
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- 94. Searchable Technical Content – easy to navigate
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- 96. Contact Information – easy to find
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- 106. Not optimized for organic search
- 107. No standard terminology to describe offering
- 108. Not reaching prospects with solutions
- 109. Existing traffic not converting
- 110.
- 111. Streamline website navigation
- 112. Increase brand awareness as engineering resource / solution provider
- 113. Improve use of website real estate
- 114. Develop valued content
- 115. Establish website performance baseline and competitive analysis
- 116. Implement web analytics to evaluate improved website performance
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- 129. 94.4% increase in prospect traffic
- 130. 174.3% more prospects stayed on the new website
- 131. 50 new inquiries per month (phone and email) with a 26% close ratio
- 132. First year revenue in excess of $750K
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- 134. Monitor for continuous improvement
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