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MarketplacesWhat makes a marketplace?
• Platform for buyer and seller to meet to buy or sell a product or
service
• Financial transactions on or off platform
• Marketplaces aggregate products
• Selection is usually more wide, availability is higher, and prices
are more competitive than in vendor-specific online retail stores
• Like pasar malam lah!
• Unlike a real pasar malam – better discoverability!
MarketplacesAll sorts of eCommerce sites exist

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Marketplace and Entrepreneurship by Shopee

  • 1. MarketplacesWhat makes a marketplace? • Platform for buyer and seller to meet to buy or sell a product or service • Financial transactions on or off platform • Marketplaces aggregate products • Selection is usually more wide, availability is higher, and prices are more competitive than in vendor-specific online retail stores • Like pasar malam lah! • Unlike a real pasar malam – better discoverability!
  • 2. MarketplacesAll sorts of eCommerce sites exist