How to truly eco-innovate in Lighting - 11/02/2015 - Workshop: ‘Exploring value proposition design for eco-innovation’ (Thomas Vandenhaute - Sirris)

1. Value Proposition
12.02.2015Thomas Vandenhaute 0
7
Thomas Vandenhaute
Sirris

2. Value Proposition design
12.02.2015Name 1
Product-Service design &
BM design
Key assumption list3
Exploring activities1
2
Image: gadgetzone.nl

3. Value Proposition design
12.02.2015Name 2
Key assumption checklicst
Profit margin %
Revenues k€
Unit selling price / Montly fee €
Market volume within 5-10 yr units
Market segments reached
Market size units
Effective service capacity mhours
Effective production capacity units
Effective life of of product months
Effective product use time months
Sales cost per year k€
Average order size quantity units
Sales visits per order qty
Prefiancing value per sale value
Shipping cost per order €
Installation cost per order €
Commisioning cost per order €
Decommissiong cost per order €
Effective service need/sale mhours
Effective value capture EoL products k€
Key assumption list3
Critical to
survival
(viability)
Critical to environmental impact
Low
High
High
Our product
sells itself
Servicing is better for
environment
Valoriazation EoL
material = x% of
sales
Their is no market for
refurbished lighting
Customers only
descide on TCO
Prioritize & group4
Customers is willing
to pay for welbeing

4. Value Proposition design
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5 Test & Validate

5. 12.02.2015Name 4
6 Evaluate & Learn
Learn more
Validated
Invalidated

6. Iterative learning
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Exploring activities1
2 Product-Service design
Key assumption list3
Prioritize & group45 Test & Validate
Key assumption checklicst
Profit margin %
Revenues k€
Unit selling price / Montly fee €
Market volume within 5-10 yr units
Market segments reached
Market size units
Effective service capacity mhours
Effective production capacity units
Effective life of of product months
Effective product use time months
Sales cost per year k€
Average order size quantity units
Sales visits per order qty
Prefiancing value per sale value
Shipping cost per order €
Installation cost per order €
Commisioning cost per order €
Decommissiong cost per order €
Effective service need/sale mhours
Effective value capture EoL products k€

7. Feedback
Is the Test Card helpful to challenge the
assumption?
Identify 1 (one) aspect to be changed or
approved.
12.02.2015Name 10