A brief presentation of the UsaLab Laboratorio de Usabilidad.

1. Presenting UsaLab
Laboratorio de Usabilidad
Mario A Moreno Rocha
UsaLab Laboratorio de Usabilidad
Universidad Tecnológica de la Mixteca

2. Presentación
The UTM is a university of technology, striving for regional
development through academic excellence, scientific research
and development promotion.
Human-Computer Interaction is one of the pillars of
development in our university, thus being number one in the
country.
The UsaLab is the first laboratory of its kind in Mexico, forming
human resources, conducting research and development of
commercial projects.
UsaLab UTM 20152

3. Our current activities cover a wide range of tasks, all of them
necessary to achieve our objectives within HCI:
Activities
- teaching and research
- academic competitions
- commercial project development
3 UsaLab UTM 2015

4. 4 UsaLab UTM 2015

5. Bachelor degree Ing en Computación
Introducción a HCI
HCI 2 (especialidad)
Graduate studies
Maestría en Medios
Interactivos
Introducción a HCI
HCI 1 (usabilidad)
HCI 2 (investigación)
Academy and Competitions
5 UsaLab UTM 2015

6. ACM SIGCHI
2007
Second Place
San José,
California
MexIHC 2010
First Place
San Luis Potosí
ACM SIGCHI
2011
Finalists
Vancouver,
Canada
MexIHC 2012
First and
Third Place
ITAM México
CLIHC 2013
First and
Third Place
Guanacaste, Costa
Rica
ACM SIGCHI
2008
First Place
Florence, Italy
iSDC UPA 2011
First Place
Atlanta, Georgia
CLIHC 2011
First and
Second Place
Porto do Galinhas,
Brazil
ACM SIGCHI
2013
Second Place,
Finalists
Paris, France
MexIHC 2014
ENC 2014
First and
Third Place
NovaUniversitas
UsaLab UTM 20156
Academy and Competitions

7. Our services and client list has increased. The market dictates the
way to go. Nowadays, our services and customers include:
Past Clients
UsaLab UTM 20157
estudios de usabilidad UANL, Volkswagen, Blackberry, Hotels.com, Infotec, Clicko, SEFIN
adaptación cultural Blackberry, Palm, Siemens, Audi, Cisco
análisis expertos Ceneval, Apple, ADO, Secretaría de Trabajo
estudios contextuales Red TIC, Apple, IMSS, Portal del Empleo
rediseño de interfaces Mabe, Miele, CFE, Gob Oaxaca, Red Qiubo, Blue Line
focus groups Blackberry, PayPal, KadaSoftware
consultoría Gobernación, Gob Oaxaca, DHL, Coepes Oaxaca

8. Contextual Network Project*8

9. Mario Alberto Moreno Rocha
sirpeto@gmail.com
UsaLab Laboratorio de Usabilidad
www.usalab.com.mx
9
Presenting UsaLab
Laboratorio de Usabilidad