MARKETING
The purpose of these lessons is to encourage students to apply knowledge of the marketing mix to a variety of real life products and services. The intention is that students should take what they know and use that information in developing an understanding of the blending of the elements of the marketing mix. It also aims to develop the ability to make judgements, given that the student will have to think about the relative importance of the elements of the mix and the way in which different products and services are marketed.
The idea comes out from a reading about ‘Coca cola’, the most popular drink among young people. After the reading the students are invited to discuss about some other popular products they know and to think about their longevity in the market.
‘Swatch’ is suggested by the teacher and we have been very lucky! The father of one of the students of the class collected some watches by Swatch and our work has been very easy.
We decided: ‘Our topic will be ‘SWATCH’
2. Swatch a Swiss clock company
( 1th March 1983 ), born to give
a new chance for the
Nicolas Hayek, Switzerland companies.
“father” of Swatch
Strong competition from Japan’s market in
60’s to 70’s.
Detail
3. No Swiss But
Second
watch
Watch
New style, casual,
funny and cheap!
4. Quality
Good Price
Aggressive
advertising
Fast growth
of product
5. A new watch with 51 elements
and even waterproof.
Easy to sell Easy to produce
6. 80’s in U.S.A
A Great Success
Wear 2 watches on the same
arm
Swatch Store
Used to tie hair
Used on the clothes
Continua
7. Swatch company has a new good idea:
to link its products to famous people, for
example a featuring with Keith Haring.
From this
moment onwards
this accessories
are not only for
young people!
Continua
8. In the last years there is
a loss on sale but the
company is still a leader
in the world.
The Swatch Company
has bought a lot luxury
companies such as:
Calvin Klein, , Tissout,
Flik-flak, Hamilton ecc.
Continua
