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Enabling Business and 
Reducing Costs through 
IT Innovation 
Chris Stierle 
Senior Manager – Global Network Services 
March 10, 2013 
1 RED HAT CONFIDENTIAL | CHRIS STIERLE
Red Hat Introduction 
● World's leading provider of open source solutions 
● Services and Support 
● Linux Distribution – Red Hat Enterprise Linux 
● Cloud and Virtualization – OpenShift/Cloudforms/ 
Red Hat Enterprise Virtualization 
● Storage – Gluster 
● Middleware - JBoss 
● Spectrum of internal customers > very technical to 
non-technical 
● Large remote/work from home population 
2 RED HAT CONFIDENTIAL | CHRIS STIERLE
What is the Role of Corporate IT? 
Perceptions about the role played by corporate IT fall 
into one or more of three categories 
1) IT services are critical and need to be 
implemented regardless of cost 
2) IT services are commodity business 
expenses and they need to be cheaper 
3) IT services are part of a forward-looking, 
innovative business strategy 
that creates new opportunities 
3 RED HAT CONFIDENTIAL | CHRIS STIERLE
Innovation – What's That? 
Many IT organizations believe they spend at least some 
time on being innovative. Most do not. 
● Doing the same thing you have always done but doing it 
with a new product or in a slightly different way most 
likely is not innovative 
● Some sort of half-baked tie-in to Facebook, LinkedIn 
and/or Twitter is NOT a 
forward-looking, innovative 
business strategy 
● Innovation for the sake of 
innovation is as bad or worse 
than no innovation at all 
4 RED HAT CONFIDENTIAL | CHRIS STIERLE
Are We Doing Enough? 
● Do the services we are offering enable the business 
and create new opportunities? 
● Do our customers get value from us beyond solutions 
that meet their most basic needs? 
● Are we continuously challenging ourselves to do 
more? 
● If the answer to all of these questions is “no,” are we 
really adding any significant value to the organization? 
5 RED HAT CONFIDENTIAL | CHRIS STIERLE
Red Hat Voice Infrastructure Status Circa 2010-2011 
● Five independent global voice clusters 
● 95%+/- SIP based 
● 3500+ registered users 
● 5000+ registered end user agents 
● Limited to dialtone+VM 
● Remote dialtone+VM services 
via Softphone across VPN 
● Limited video integration 
6 RED HAT CONFIDENTIAL | CHRIS STIERLE
What We're Doing: Three Ideas in Parallel 
Implement a better voice solution for remote workers 
●Allow for SOHO handsets along with softphone 
●Make solution available outside of VPN 
Reduce costs for basic voice services 
●Find solutions with sane licensing models 
●Start avoiding costly regular forced upgrades 
Implement an open, standards based SIP core 
●Support SIP-based collaboration features on SIP-compliant clients 
●Identical look an feel independent of location 
7 RED HAT CONFIDENTIAL | CHRIS STIERLE
Evolution of an Open, Standards Based SIP Core 
8 RED HAT CONFIDENTIAL | CHRIS STIERLE
Reducing Costs Through Innovation 
IT Supported Solution Overview 
FY12 FY13 FY14 FY15 FY16 FY17 
CapEx 
FY12 FY13 FY14 FY15 FY16 FY17 
9 RED HAT CONFIDENTIAL | CHRIS STIERLE 
OpEx 
Current Solution OpEx 
OpenUC+H/M CC OpEx 
● openUC Enterprise 4.4/4.6 
● Polycom handsets 
● Lifesize VC Units 
● Community-based softphone client 
support is community based 
●All major OS platforms supported 
● Hosted/Managed Contact Center 
●openACD a future option 
Direct Benefits 
● Reduce per user licensing costs 
● Reduce per user hardware costs 
● Reduce back-end infrastructure hardware costs 
● No additional spend for new features 
Indirect Benefits 
● Clear, simple licensing 
● Reduced back-end infrastructure footprint; 
33 servers reduced to 5 servers globally 
● Control support staff growth rate 
Current Solution CapEx 
OpenUC+H/M CC CapEx
Innovation in IT: Recommendations and Advice 
● Innovation is never easy 
● Most of your energy will be spent on non-technical issues 
● Get at least one other colleague on-board with your vision 
quickly 
● When other colleagues start to see your vision, you won't 
be able to move quickly enough to keep up with demand 
●There are always reasons not to move 
forward and plenty of people ready 
to point them out 
●When done correctly, 
innovation in IT is always 
worth the challenges 
10 RED HAT CONFIDENTIAL | CHRIS STIERLE
11 RED HAT CONFIDENTIAL | CHRIS STIERLE
http://www.sipfoundry.org 
12 RED HAT CONFIDENTIAL | CHRIS STIERLE 12

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SIPfoundry CoLab 2013 - Red Hat's Chris Stierle presents a case study about deploying sipXecs

  • 1. Enabling Business and Reducing Costs through IT Innovation Chris Stierle Senior Manager – Global Network Services March 10, 2013 1 RED HAT CONFIDENTIAL | CHRIS STIERLE
  • 2. Red Hat Introduction ● World's leading provider of open source solutions ● Services and Support ● Linux Distribution – Red Hat Enterprise Linux ● Cloud and Virtualization – OpenShift/Cloudforms/ Red Hat Enterprise Virtualization ● Storage – Gluster ● Middleware - JBoss ● Spectrum of internal customers > very technical to non-technical ● Large remote/work from home population 2 RED HAT CONFIDENTIAL | CHRIS STIERLE
  • 3. What is the Role of Corporate IT? Perceptions about the role played by corporate IT fall into one or more of three categories 1) IT services are critical and need to be implemented regardless of cost 2) IT services are commodity business expenses and they need to be cheaper 3) IT services are part of a forward-looking, innovative business strategy that creates new opportunities 3 RED HAT CONFIDENTIAL | CHRIS STIERLE
  • 4. Innovation – What's That? Many IT organizations believe they spend at least some time on being innovative. Most do not. ● Doing the same thing you have always done but doing it with a new product or in a slightly different way most likely is not innovative ● Some sort of half-baked tie-in to Facebook, LinkedIn and/or Twitter is NOT a forward-looking, innovative business strategy ● Innovation for the sake of innovation is as bad or worse than no innovation at all 4 RED HAT CONFIDENTIAL | CHRIS STIERLE
  • 5. Are We Doing Enough? ● Do the services we are offering enable the business and create new opportunities? ● Do our customers get value from us beyond solutions that meet their most basic needs? ● Are we continuously challenging ourselves to do more? ● If the answer to all of these questions is “no,” are we really adding any significant value to the organization? 5 RED HAT CONFIDENTIAL | CHRIS STIERLE
  • 6. Red Hat Voice Infrastructure Status Circa 2010-2011 ● Five independent global voice clusters ● 95%+/- SIP based ● 3500+ registered users ● 5000+ registered end user agents ● Limited to dialtone+VM ● Remote dialtone+VM services via Softphone across VPN ● Limited video integration 6 RED HAT CONFIDENTIAL | CHRIS STIERLE
  • 7. What We're Doing: Three Ideas in Parallel Implement a better voice solution for remote workers ●Allow for SOHO handsets along with softphone ●Make solution available outside of VPN Reduce costs for basic voice services ●Find solutions with sane licensing models ●Start avoiding costly regular forced upgrades Implement an open, standards based SIP core ●Support SIP-based collaboration features on SIP-compliant clients ●Identical look an feel independent of location 7 RED HAT CONFIDENTIAL | CHRIS STIERLE
  • 8. Evolution of an Open, Standards Based SIP Core 8 RED HAT CONFIDENTIAL | CHRIS STIERLE
  • 9. Reducing Costs Through Innovation IT Supported Solution Overview FY12 FY13 FY14 FY15 FY16 FY17 CapEx FY12 FY13 FY14 FY15 FY16 FY17 9 RED HAT CONFIDENTIAL | CHRIS STIERLE OpEx Current Solution OpEx OpenUC+H/M CC OpEx ● openUC Enterprise 4.4/4.6 ● Polycom handsets ● Lifesize VC Units ● Community-based softphone client support is community based ●All major OS platforms supported ● Hosted/Managed Contact Center ●openACD a future option Direct Benefits ● Reduce per user licensing costs ● Reduce per user hardware costs ● Reduce back-end infrastructure hardware costs ● No additional spend for new features Indirect Benefits ● Clear, simple licensing ● Reduced back-end infrastructure footprint; 33 servers reduced to 5 servers globally ● Control support staff growth rate Current Solution CapEx OpenUC+H/M CC CapEx
  • 10. Innovation in IT: Recommendations and Advice ● Innovation is never easy ● Most of your energy will be spent on non-technical issues ● Get at least one other colleague on-board with your vision quickly ● When other colleagues start to see your vision, you won't be able to move quickly enough to keep up with demand ●There are always reasons not to move forward and plenty of people ready to point them out ●When done correctly, innovation in IT is always worth the challenges 10 RED HAT CONFIDENTIAL | CHRIS STIERLE
  • 11. 11 RED HAT CONFIDENTIAL | CHRIS STIERLE
  • 12. http://www.sipfoundry.org 12 RED HAT CONFIDENTIAL | CHRIS STIERLE 12