3.
The look which we are presented to through the use of
costume is a revealing choice. Much like the song, the
outfit which is shown is secretive and is showing a more
reserved side to the singer. The silk of the over throw
suggests that it is more of a seductive outfit as the inner
colour of red indicates passion along with the colour of
her hair and the background which allows the audience of
the song to understand more about her and why this has
been done.
The choice of an over through also suggests that it is in
her comfort zone. This can easily be questioned as she is
exposing body parts people relate to as a sexual
innuendo.. Closely linked with the lyrics “Pop pop pop that
thing”.
The same outfit worn throughout the song develops our
understanding of the singer. At the start of the song it
gives off the impression that she is slightly more reserved,
but as the song goes on, we see a change in character and
it is almost like she is revealing her actual character where
she is inviting the audience of the song into an intimate
scene within the music video.
4. Says he wants you - immediately introduced to the fact it is about a male
He says he needs you
It's real talk, then why not make him wait for you – indirect approach
If he really wants you
If he really needs you
Really got to have you
Take your time and feel him out – female empowering line – women have the power in the relation, directly referencing the power in
the relationship. Postmodernism is present because it shows that relationship are no longer confined set before
When he's a good boy – patronising towards males, reinforcing her dominating role
I mean a really really good boy – emphasising her point by repeating the ‘really’
Why not let him lay with you – constant repetition of doubting others
That's when you give it to him good sexual innuendo
Dip it low – indirectly referencing to intimate situations
Pick it up slow
Roll it all around - the fact that this is repeated, reinforces it and enhances the fact she wants to talk about it.
Poke it out let your back roll
Pop pop pop that thing – sexual innuendo
Ima show you how to make your man say "Ooo"
Dip it low
Pick it up slow
Roll it all around
5. Dip it low
Pick it up slow (ohhh) - sexual innuendo
Roll it all around
Poke it out let your back roll
Pop pop pop that thing
Ima show you how to make your man say "Ooo" (ima show you how to make him) – over powering – dominating –
confident woman – post modern as a woman is showing to be over powering the male and is showing a more equal
role as her opinion is valid.
Dip it low (ouhhh)
Pick it up slow
Roll it all around
Poke it out let your back roll
Pop pop pop that thing – giving instructions to the audience and allowing them to understand how things should be
done in her eyes
Ima show you how to make your man say "Ooo"
We can move if you wanna
We can move if you wanna - almost as if she is trying to persuade the audience of the song, and encourage them
towards the topic
We can mooove if you wanna
We can mooooooove.. -
6.
Music videos became postmodernism because so many
different people have different opinions on how music videos
have been introduced and how they are being perceived.
Everybody has their own opinion on music videos now and
why they have been created due to people telling eachother
about them, them being released on social networking sites,
and for many people to view.
Singers have started to use new ways to attract the attention
from new viewers/retaining viewers to their music videos.
7.
Andrew Goodwin identifies 5 key aspects of
music videos which the audience should look
out for:
Thought beats
Narrative and performance
The star image
Relation of visuals to songs
Technical aspects of a music video
8.
In my music video which I am analysing, the 1 aspect which is
involved in Andrew Goodwin’s theory is narrative and
performance. All of the music video which we are presented
with is highlighting the performance of the singer which is
introducing the audience to her character and invites you in.
The performance is very much linked with the costume and
the lyrics which are heard, following the performance of the
seductive lyrics. It is important for the song to have the
performance that it does at it means it is going to maintain
the interest of the audience for longer than a narrative song.
People will begin to understand and gain their own
interpretation of the song from this also.
9.
The music video matches all of the 5 key
aspects and basic conventions of Andrew
Goodwin’s theory. It contains all of thought
beats, star image, narrative and
performance, relation of visuals to songs and
technical aspects of a music video. It allows
the audience of the video to gain their own
interpretation of what is happening in the
video.
