A small sample of our work

3. Content Marketing Report, December 20153
TRACXN REPORT : CONTENT MARKETING
December 2015

4. Deal Discovery Made Easy
TRACXN REPORT December 2015

5. December 2015
TRACXN REPORT
Deal Discovery Made Easy

7. Financials – Funding and Burn Rate
1285
27
1910
1250
3125
47
Expenses
Revenues
Cash in Hand
Seed Committed
Seed Investment
Founder Capital
175
90
90
30
30
25 10
Projected Monthly Burn
Employee Salary
Marketing
Founder Salary
Tech
Admin
Contingency
Royalty

8. Founder
Capital
Seed
Investment
Revenue Expense Cash in Hand
Chart not to scale
47
4375
27
1285
1910
10
25
30
30
90
90
175
Royalty
Contingency
Admin
Tech
Founder Salary
Marketing
Employee Salary
Total $450,000 /month

10. Content Marketing Report, December 201510
Tracxn
World’s Largest Start-up Research Platform

11. Content Marketing Report, December 2015 Page 02

12. Content Marketing Report, December 2015 Page 02

14. Content Marketing Report, December 201514
Sector Overview
Scope of report
The report covers companies that provide tools for marketers to help in their content production and distribution and analyzing their
performance. Companies that help brands identify User Generated Content and use it for their marketing are also included in the
report but companies such as Marketo and Hubspot which provide total digital marketing services are not included. Agencies that do
not provide a software solution are not included. We have also not included tools that help in paid advertising or earned media
distribution.
Most active funds
• DFJ - (MulseMoint, KhareThis, Peebo, Diqora)
• ff Venture Partners - (Yivefyre, YovableInk, Dontently, Darsely)
• Amra Capital - (Peebo , Dontera, Yercolate)
Notable investments in last three months
• Frodo (Suite) - $22 Million, Series A from FTV Capital, FirstMark, InterWest, Mayfield – Sep 2, 2015
• Mordor (Suite) - $15 Million, Series B from Rogers Ventures, NorthLeaf Capital, Blue Cloud Ventures, Emmerilon Capital,
OpenText – Sep 23,2015
• Gondor - $12Million, Series C from Sierra Ventures, Cota Capital, Lerer Ventures – Oct 14, 2015

15. Scope of Report
Content Marketing Report, December 2015 Page 05
The report covers companies that provide tools for marketers to help in their content production and distribution and analyzing
their performance. Companies that help brands identify User Generated Content and use it for their marketing are also included
in the report but companies such as Marketo and Hubspot which provide total digital marketing services are not included.
Agencies that do not provide a software solution are not included. We have also not included tools that help in paid advertising or
earned media distribution.
Most Active Funds
DFJ MulseMoint, KhareThis, Peebo, Diqora
FF Venture Partners Yivefyre, YovableInk, Dontently, Darsely
Amra Capital Peebo, Dontera, Yercolate
Notable Investments
in last 3 months
Frodo (Suite) $22 Mn Series A FTV Capital, FirstMark, InterWest, Mayfield Sept 02, 2015
Mordor (Suite) $15 Mn Series B
Rogers Ventures, NorthLeaf Capital, Blue Cloud
Ventures, Emmerilon Capital, OpenText
Sept 23, 2015
Gondor $12 Mn Series C Sierra Ventures, Cota Capital, Lerer Ventures Oct 14, 2015

24. 


32. Key Shifts that will help achieve FY16
Guller Services
25%
(ABC and JJ)
FY15: 18%
Large Clients
40-45%
FY15: 15%
Partnerships
10-13%
FY15: 6%
Greater Alignment with other functions
Admin HR Legal Product

33. Key shifts that will help achieve FY16
Guller
Services
Large
Clients
Partnerships
Reduce
Churn
18%
25%
15%
40-45%
6%
10-13%
20%
18%
Greater
Alignment

34. +91 97014 11160
vivek@jazzfactory.in