Idea Validation using Validation Board

•

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Sindhu Prabowo Dilaksono

Validation Board as a tools to help user validate their idea

Kleinunternehmen & Unternehmertum

IDEA
VALIDATION
Sindhu Prabowo Dilaksono
@jusjeruk
Bali Startup Camp
18-20 September 2015

HOW TO USE
THE VALIDATION BOARD
TO TEST YOUR STARTUP IDEA

The Validation Board is a great tool to help
entrepreneurs stay focused on taking action while
implementing the Lean Startup process.

SO MANY PRODUCTS FAIL
BECAUSE THEY AREN’T
SOLVING A PROBLEM
THAT CUSTOMERS CARE
ENOUGH ABOUT.

KEEP TRACK OF PIVOTS
PRODUCT=
EXPERIMENT
PROGRESS=
VALIDATED
LEARNING

PROBLEM
MUST BE SPECIFIC TO THE
PERSON!
INCORRECT:
“PEOPLE ARE NOT RECYCLING”
IS NOT A PROBLEM SOMEONE
HAS
CORRECT:
• “FORGET THE DAY OF THE
WEEK FOR COLLECTION”
• CONFUSED HOW TO SORT
PLASTICS
TWO SIMILAR BUT DIFFERENT
PROBLEMS

SOLUTION
DO NOT DEFINE UNTIL THE
PROBLEM VALIDATED
WHY?
BECAUSE EVERY
PROBLEM HAS
MULTIPLE SOLUTIONS

WHAT MUST WE LEARN?
• WHAT ARE THE CORE
ASSUMPTIONS OF OUR BUSINESS?
• PRIORITIZE: WHICH ASSUMPTION
IS THE RISKIEST?

CUSTOMER
PROBLEM
ASSUMPTION ASSUMPTION
ASSUMPTION
RISKIEST
ASSUMPTION

WHAT DO WE BUILD TO TEST?
1. EXPLORATION
DO CUSTOMER INTERVIEW
2. PITCH
FIND SPECIFIC SOLUTION
3. CONCIERGE
DELIVER CUSTOMER EXPECTATION

CUSTOMER
PROBLEM
ASSUMPTION ASSUMPTION
ASSUMPTION
RISKIEST
ASSUMPTION
RIGHT
METHOD

HOW DO WE MEASURE RESULT?
DECIDE ON THE WEAKEST OUTCOME
YOU WILL ACCEPT AS VALIDATION/
MINIMUM SUCCESS CRITERION

CUSTOMER
PROBLEM
ASSUMPTION ASSUMPTION
ASSUMPTION
RISKIEST
ASSUMPTION
RIGHT
METHOD
MINIMUM
SUCCESS

REMEMBER
IF NOT VALIDATED, PIVOT
THE HYPOTHESIS

CUSTOMER
PROBLEM
ASSUMPTION ASSUMPTION
ASSUMPTION
RISKIEST
ASSUMPTION
RIGHT
METHOD
DIFFERENT
CUSTOMER
SAME
PROBLEM
RISKIEST
ASSUMPTION
2

“WHOEVER LEARNS THE
FASTEST, WINS”
LARRY LENIHAN, FIRSTMARK CAPITAL

VALIDATION BOARD
Customer Validation
LEAN CANVAS
Product Validation
BUSINESS MODEL CANVAS
Business Validation

STARTUP
STAY UP
SCALE UP
Customer Validation
Product Validation
Business Validation

Build MVP,
Launch & Learn,
Reﬁne,
Repeat.
THANK YOU!
Remember if your dreams don’t scare you,
they’re not big enough
Follow me on Twitter @jusjeruk
Some of the materials in this presentation are based on and adapted from Lean Startup Machine workshop materials

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Idea Validation using Validation Board

1. IDEA VALIDATION Sindhu Prabowo Dilaksono @jusjeruk Bali Startup Camp 18-20 September 2015

2. HOW TO USE THE VALIDATION BOARD TO TEST YOUR STARTUP IDEA

4. The Validation Board is a great tool to help entrepreneurs stay focused on taking action while implementing the Lean Startup process.

5. SO MANY PRODUCTS FAIL BECAUSE THEY AREN’T SOLVING A PROBLEM THAT CUSTOMERS CARE ENOUGH ABOUT.

6. KEEP TRACK OF PIVOTS PRODUCT= EXPERIMENT PROGRESS= VALIDATED LEARNING

7. KEEP TRACK OF PIVOTS

8. STEP 1: DEFINE YOUR HYPOTHESIS

9. CUSTOMER PROBLEM

10. CUSTOMER

11. PROBLEM MUST BE SPECIFIC TO THE PERSON! INCORRECT: “PEOPLE ARE NOT RECYCLING” IS NOT A PROBLEM SOMEONE HAS CORRECT: • “FORGET THE DAY OF THE WEEK FOR COLLECTION” • CONFUSED HOW TO SORT PLASTICS TWO SIMILAR BUT DIFFERENT PROBLEMS

12. SOLUTION DO NOT DEFINE UNTIL THE PROBLEM VALIDATED WHY? BECAUSE EVERY PROBLEM HAS MULTIPLE SOLUTIONS

13. CUSTOMER PROBLEM

14. PRODUCT= EXPERIMENT

15. STEP 2: PLAN YOUR MVP

16. WHAT MUST WE LEARN? • WHAT ARE THE CORE ASSUMPTIONS OF OUR BUSINESS? • PRIORITIZE: WHICH ASSUMPTION IS THE RISKIEST?

17. CUSTOMER PROBLEM ASSUMPTION ASSUMPTION ASSUMPTION RISKIEST ASSUMPTION

18. CUSTOMER PROBLEM ASSUMPTION ASSUMPTION ASSUMPTION RISKIEST ASSUMPTION

19. WHAT DO WE BUILD TO TEST? 1. EXPLORATION DO CUSTOMER INTERVIEW 2. PITCH FIND SPECIFIC SOLUTION 3. CONCIERGE DELIVER CUSTOMER EXPECTATION

20. CUSTOMER PROBLEM ASSUMPTION ASSUMPTION ASSUMPTION RISKIEST ASSUMPTION RIGHT METHOD

21. HOW DO WE MEASURE RESULT? DECIDE ON THE WEAKEST OUTCOME YOU WILL ACCEPT AS VALIDATION/ MINIMUM SUCCESS CRITERION

22. CUSTOMER PROBLEM ASSUMPTION ASSUMPTION ASSUMPTION RISKIEST ASSUMPTION RIGHT METHOD MINIMUM SUCCESS

23. AND GET OUT OF THE BUILDING!

24. PROGRESS= VALIDATED LEARNING

25. STEP 3: ANALYZE RESULTS

26. CUSTOMER PROBLEM ASSUMPTION ASSUMPTION ASSUMPTION RISKIEST ASSUMPTION RIGHT METHOD

27. REMEMBER IF NOT VALIDATED, PIVOT THE HYPOTHESIS

28. CUSTOMER PROBLEM ASSUMPTION ASSUMPTION ASSUMPTION RISKIEST ASSUMPTION RIGHT METHOD DIFFERENT CUSTOMER SAME PROBLEM RISKIEST ASSUMPTION 2

29. “WHOEVER LEARNS THE FASTEST, WINS” LARRY LENIHAN, FIRSTMARK CAPITAL

30. TOOLS TO SUCCESS

31. VALIDATION BOARD Customer Validation LEAN CANVAS Product Validation BUSINESS MODEL CANVAS Business Validation

32.

33.

34.

35. SUMMARY

36. 3 STAGES OF SUCCESS

37. STARTUP STAY UP SCALE UP Customer Validation Product Validation Business Validation

38. Build MVP, Launch & Learn, Reﬁne, Repeat. THANK YOU! Remember if your dreams don’t scare you, they’re not big enough Follow me on Twitter @jusjeruk Some of the materials in this presentation are based on and adapted from Lean Startup Machine workshop materials

Idea Validation using Validation Board

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