Why we love metadata
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We love metadata. Why? Because it's easier to handle that orignal video and audio data, and there are many more possibilities. Presentation to the Creative Industries Knowledge Transfer Network.
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Why we love metadata
- 1. Why we metadata
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- 4. Cost side Example: BBC Question Time 23/09/2010 Interactions Tweets Subtitles Segments Programme Data Metadata
- 5. Revenue side possibilities - TV Data Metadata • Passive viewing of full • Segmentation of content content • Many modes of discovery • Schedule-based discovery • Search • Advertising targeting based • Content-based on content demographics • Personalised guides • Social context • Content commissioned based on surveys and • Highly targeted advertising samples • Commissioning/product development based on detailed data
- 6. “organize the world's information” "give people the power to share" “be the pulse of the planet,” “find, play, share”
- 7. Things We Have Made 2007 2008 2009 2010 URIplay Atlas Project Purple Amplus WatchSomething VoteUp/Gawp Totem Project Pink Project Blue Social Media Guide Project Black Project Pale Test Tube Telly Come Dine With Me Homemade Project Red Project Teal Project Orange Project Brown
- 8. 2007 2008 2009 2010
- 13. 2007 2008 2009 2010
- 15. 2007 2008 2009 2010
- 17. 2007 2008 2009 2010
- 20. How does this metadata fundamentally increase the value of the content?
- 21. Things we’re thinking about • Mining relevance, and value out of archives • Working with tastemakers • Seamless collection of preferences to: • Re-activate users • Extend journeys (inc ads) • Optimise pricing • Joining interaction data from across disparate systems
- 22. Chris Jackson / @adrideo CEO - MetaBroadcast chris@metabroadcast.com Thank you! So long, and thanks for all the pictures ): Why we metadata • http://www.flickr.com/photos/blahflowers/3713933900/ Presentation available at: • http://www.flickr.com/photos/uwehermann/132244826/ • http://www.flickr.com/photos/dailyinvention/497294952/ http://www.slideshare.net/simsocast Photos are used under a creative commons commercial licence