1. #SMiLELondon
Thomas Asger Hansen
Head of Global Working Culture &
Social Business
@thomasasger
Martin Risgaard Rasmussen
Customer Success Manager at Yammer
@Risgaard

2. #SMiLELondon
@thomasasger
@Risgaard

3. #SMiLELondon
@thomasasger
@Risgaard

4. #SMiLELondon
Purpose
Method
Results

5. #SMiLELondon
Early
Adopters
Early
Majority
CHASM
First Wave Second Wave
Sources: Rogers (1962), Moore (1991), Sampson (2010)

6. #SMiLELondon
The mobile dimension

7. #SMiLELondon
Thomas Asger Hansen
@thomasasger
Martin Risgaard Rasmussen
@Risgaard
Rav Dhaliwal
Director of Yammer Customer Success EMEA
@ravsterd
Q&A