15. #SMiLELondon
Norman Jardine
Head of Communication Unit
DG HR
European Commission
Julie Guegan
Communications Expert
DG HR
European Commission
@normanjardine
@gueg1
18. #SMiLELondon
Q&A
Norman Jardine
Head of Communication Unit
DG HR
European Commission
Julie Guegan
Communications Expert
DG HR
European Commission
@normanjardine
@gueg1
Walk in stateMikes on MarcSilviaLarraine SolomonAudrey ScarffNorman JardineJulie GueganMarc onstageFade walk-inHe introduces Larraine SolomonAudrey Scarff
Walk-up sting
Â
Case study from IP & Science â Qs to Larraine SolomonTell me about your role and business area.Playhttp://www.youtube.com/watch?v=ibfrzjb_fB0
Qs to Larraine SolomonTell me about your journey with The Hub.QYouâve obviously been successful using social media â how does the Hub fit into you your broader communication strategy?
Q. Tell me more about how you have used social media to respond to the outcomes of the employee engagement survey.You said, We did.[Marc to end with audience participation questions.]Now itâs your turn.  Table discussion 1. Q.Youâve heard the Thomson Reuters story so far. Drawing on your own experiences within your organisations, what challenges do you think they might have faced along the way? (Facilitated conversation)Table discussion 2 (optional topic). Q. What do you think are key enablers to help you succeed with a social intranet? (Facilitated conversation)Any other questions for Audrey and Larraine?
Phoebe and Serena on handheldsMarc thanks Larraine and AudreyAll leave stageSilvia Cambie on stage introduces Norman and JukieSTING
Walk-up sting
Â
You are faced with a challenging scenario at the EC: you are dealing with a reduction of staff, but at the same time your responsibilities are getting bigger, Member States are becoming more demandingâŠ. You have introduced a number of digital channels⊠Yammer, Jive⊠How are they helping you to deal with these challenges?You have 12,000 registered on Yammer. Thatâs about half of your total staff. One of the most common blockers of internal social media adoption is middle management? Has that been your experience as well? How are you dealing with them?The EC has a multiplicity of tools⊠Yammer, Jive, eCV⊠Is that creating any confusion?I had the great pleasure of attending your Digital Competence Day in Brussels last week? Tell us about that.You are working on building a strong culture in the EC and trying to break silos. You want staff to develop a sense of belonging that goes beyond their department (DG). How are internal digital channels helping with that?You work in 24 official languages. This multilingual factor is one of your strengths. But isnât it at the same time an enormous challenge? How do you post on Yammer in 24 languages? Community managers are the life and blood of a social organization. You have been promoting the role of community managers in the EC. Tell us about this initiative.
Video tp go here (arrives on the day from Julie â please get into the show)
Holding slide
Marc announce coffee breakMikesMarcSilviaChris ThompsonJean-Luc Abelin
 Tell us about Archant â what do you do and how big are you?Journalists are by definition a jaded, skeptical bunch. How did you manage to convince your colleagues to share information on your internal platform?You told us that the more you see people working socially, the more you see email becoming used as an âofficialâ channel. What do you mean by that? When I interviewed you in 2012 you mentioned that the impact of using Connect has been a flattening of the organization. How does the picture look like 4 years down the line? You also said that Connect has been good for moral. Community-wide messages about new advertising deals have spurred competition among your sales teams. What has been the impact of these developments on business? What are the challenges that come from a network becoming more mature?When you try to measure whatâs good about your social platform, you donât worry too much about costs. How is that?
Phoebe and Serena on handhelds Silvia and Chris leave stage
