This document discusses moving communication to the heart of business. It introduces the VOICE concept, a strategic tool to relate all communications to business objectives. VOICE provides templates, guidelines and other resources to strengthen communications. It also addresses how top management can improve their communication skills and make communication more central to their roles. The goal is to better integrate management, strategy, and communication.

1. J. Glahn, T1

2. THE MISSING LINK
MOVING COMMUNICATION INTO
THE HEART OF THE BUSINESS
JEPPE GLAHN
DIRECTOR OF CORPORATE COMMUNICATIONS, NOVOZYMES

3. 3 26/04/ NOVOZYMES PRESENTATION
2012

4. 2 4 NOVOZYMES PRES
6
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0
4
Turn up
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2
0
1
2
the
volume
J. Glahn, T1
?

5. No more need… Let’s move into solution mode
WELCOME TO
THE MISSING LINK
J. Glahn, T1

6. YES
NO
J. Glahn, T1

7. Does your top management
group value communication?
[Not the same as liking
to hear themselves talk]
J. Glahn, T1

8. Are you being asked to use
your communication skills
in the best way?
J. Glahn, T1

9. We wanted to make a
model to integrate
management, strategy,
and communication
J. Glahn, T1

10. Introducing the VOICE® concept
A strategic tool to relate all
communications to the
business
A mapping and target-
setting tool to identify
communication focus areas
An implementation tool to
strengthen Novozymes’
communications
J. Glahn, T1

11. 11
More than 160 communication tools
• Templates
• Guidelines
• Tips
• Checklists
• Models
• Presentations

12. The internal agency mindset
J. Glahn, T1

13. Do you know this guy?
J. Glahn, T1

14. Have you ever looked foolish
in front of a management group?
J. Glahn, T1

15. You first…
J. Glahn, T1

16. Talk NASA
Need
Acceptance
Solution
Acceptance

17. From Business strategy to Communication
strategy 21 05/11/2009 NOVOZYMES PRESENTATION
Communication plan in Excel
Date Loca- Target Medium Comm. Content Resp.
18 05/11/2009 NOVOZYMES PRESENTATION
tion group goal
Key messages
1. NEED
8 05/11/2009 NOVOZYMES PRESENTATION
2. SOLUTION
Background and purpose
3. NEXT STEPS
Purpose
§
Communication plan
for [x project] Background
•
J. Glahn, T1

18. Business viability?
J. Glahn, T1

19. Do your management groups
consider themselves skilled
at communicating?
J. Glahn, T1

20. Are they actually skilled at
communicating?
[What do the employees think?]
J. Glahn, T1

21. Wish you were here
J. Glahn, T1

22. The three communication roles of line managers
J. Glahn, T1

23. Top management: Making it personal for
the ones with the most business impact
J.
Glahn,
T1

24. Who says I can’t communicate?
J. Glahn, T1

25. Improvise, adapt, overcome
J.
Glahn,
T1

26. RETHINK
TOMORROW
Jeppe Glahn, Novozymes
T1: The Missing Link
When in doubt, circle ’strongly agree’ or ’excellent’
J. Glahn, T1