What quick service restaurants can learn from Disney Foodservice

1. Amit Kumar Das
@Amit Das_2030
The Wonderful World of Disney Foodservice
What other Quick Service Restaurants can learn from Disney

2. Magic never
seems to die
at
Walt Disney Parks
and Resorts

3. Thousands
of behind-the-scenes
employees are responsible
for creating that Magicin
the fantasy land

4. Disney by the Numbers
A look at the foodservice operation powering Walt Disney Parks and Resorts
• 365 quick-service restaurants
• More than 18,455 different food items available
• 81 million meals served annually, including 57 million quick-service meals
• 20,000 food and beverage cast members
Source: Walt Disney Parks and Resorts

5. An operation that would be the
35th largest
restaurant company in the
world by sales

6. The parks welcome
nearly
35 Million visitors
annually

7. Like the restaurant industry,
Disney is racing to keep up with
consumers’ evolving food
demands and expectations for
healthier and more premium
menu items

8. Guests treat a
meal as a dining
experiencethat is as much
a part of their vacation
fantasy

9. Disney employs
290 chefs who are
responsible for researching,
designing, testing, and ultimately
rolling out
new menu items

10. Chefs visit international cities for
inspiration, and hold consumer
insight groups to develop new menu
items—the same trends that are
forcing quick-service operators to
reevaluate their
own menus

11. Disney, is looking at ways to
incorporate
customization
into its own concepts

12. Disney’s food operations
is a great case study on
menu items, quality standards
and
preparation time for the Quick
Service Restaurants

13. The Disney parks are investing in
upgrades to service structure and
storytelling engagement to create an
experience that children and their
families won’t soon forget

14. Disney is blurring
the lines between quick service, fast
casual, and table service to create
more opportunities for families to
dine where they want to dine and
when they want to dine

15. Be Our Guest
is an example of Disney’s extensive
work to balance restaurant-industry
trends with the magical sort of
storytelling that Disney is
famous for

16. Story of a
restaurant is about the
ambience, the structure, and the
storyline that comes with
the service

17. Meals are ordered via
touchscreen kiosks in a lobby area
and guests are given a “rose” with
the NextGen technology that is
tapped at the kiosk and then carried
to the table. Servers deliver your
food by finding your rose

18. Recent $1 billion, Disney-wide
development,
MyMagicPlus, takes
dining at the parks to a whole new
level
Guests who sign up receive a
MagicBand ahead of their trip, a
bracelet that connects via radio to
sensors all over the park, delivering
information on the guest’s purchases
and preferences

19. Like quick-service industry,
Disney has made
health and nutrition
a major focal point in its menu
development efforts

20. Mickey Check, an icon
that signals on menuboards which
food items meet Disney’s
nutritional guidelines

21. Disney chefs
have successfully found ways to
incorporate
stealth health, making many items
that are both healthy and
seemingly indulgent

22. Disney’s allergen-friendly menu
gives more selections to visitors. It
has expanded to 117 of the total
restaurants. It’s an impressive
feat of innovation for an
amusement park

23. Disney’s food operation
is much more
immersive and entwined
with the storytelling.
Quick Service Restaurants can learn
a lot from Disney.

24. Amit Kumar Das
@Amit Das_2030
Thank You