Best brands in Chicken in US; These brands are in the quick service restaurant industry

1. Top Chicken
Companies in Quick
Service Segment

3. One of the largest chicken chains in the nation,
known for its original boneless chicken sandwich

4. Industry Overview
Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Private Chick-fil-a MBM Customized FD Royal Aloha POS
Atlanta, Georgia 8 $8.02 Quick Service Chicken

5.  Freestanding and nontraditional sites
 Suburban units, many near malls
 1,400-1,600 square feet, 50 seats
 Family- and community-focused
 House-made, quality food
 Chicken served for all three dayparts
 Pressure-cooked or char-grilled preparations
 Sandwiches, wraps, salads, shakes
Concept Characteristics and Business Strategy

6. Key Events
2010 - Launched Spicy Chicken Sandwich
1995 - "Eat Mor Chikin" Cows Introduced :The chain’s popular “Eat Mor Chikin” cows were introduced in 1995
1992 - Debuted on Colleges
1986 - First Freestanding Unit - Atlanta:The company opened its first freestanding unit in 1986 in Atlanta
1986 - Launched Breakfast Item : Introduced the Chicken Biscuit
1982 - Launched Chicken Nuggets
1963 - Original Chicken Sandwich Invented : by Truett Cathy
1946 - Founded - Atlanta:Truett Cathy, who founded the Dwarf House chain outside of Atlanta in 1946, opened the first Chick-fil-A
in 1967 in Atlanta

7. System Characteristics

8. World’s largest quick-service chicken chain, known
for its signature secret-recipe fried chicken prepared
with 11 herbs and spices

9. Industry Overview
Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Public Yum! Brands McLane McLane MICROS
Louisville, Kentucky 12 $6.01 Quick Service Chicken

10.  Average 2,600 square feet
 Seat 85 guests. Open kitchen
 Freestanding, inline, kiosks
 Cobranded, tribranded units with Yum! Brands
 Original, extra crispy, grilled chicken varieties
 Tenders, bites, sandwiches, wraps
 Chicken buckets
 Mashed potatoes, potato wedges, biscuits
Concept Characteristics and Business Strategy

11. 2009 - Rolled Out Grilled Chicken : In early 2009, in an effort to reach more health-minded customers, KFC rolled out its grilled
chicken
2002 - Tricon Renamed as Yum! Brands : In 2002,Tricon renamed itselfYum! Brands following the acquisition of the Long John
Silver’s and A&W brands
1997 - Tricon Global Restaurants Created : In 1997, PepsiCo spun off all of its foodservice holdings into a separate publicly held
company operating under the umbrella of Tricon Global Restaurants Inc
1991 - Renamed KFC : Kentucky Fried Chicken was renamed to reposition itself as a healthier concept
1986 - Acquired : PepsiCo Inc. acquired KFC in 1986
1966 - KFC Went Public
1964 - Sold : In 1964, the chain was sold to a group of investors headed by JohnY. Brown
1952 - First Franchise Sold
1940 - Introduced Original-Recipe Chicken : In 1939, Sanders began using a pressure cooker, and in 1940 he developed the
chain’s signature Original Recipe chicken
1930 - Founded :“Colonel” Harland Sanders founded KFC in 1930 in Corbin, KY
Key Events

12. System Characteristics

13. Specializing in Cajun-style hand-breaded fried
chicken that’s marinated for at least 12 hours, along
with Southern-style sides and biscuits

14. Industry Overview
Ownership Parent Company Primary Distributor Produce Distributor POS Provider
Head Office Rank Average Check Segment Cuisine Type
Public Popeyes LK Inc. Customized Distr. LLC Customized Distr. LLC NCR
Atlanta, Georgia 27 $7.87 Quick Service Chicken

15.  2,200-3,000 square feet
 Seat 40-60 guests
 Primarily freestanding units
 New Orleans-themed décor
 Mild, spicy, blackened chicken varieties
 Shrimp, fish, po’ boy sandwiches
 Individual-, family-sized combos
 Cajun fries, red beans and rice, buttermilk biscuits
Concept Characteristics and Business Strategy

16. 2014 - Corporate Name Change : AFC changed its name to Popeyes Louisiana Kitchen Inc.
2008 - Rebranded : In late 2008, Popeyes reinvented itself as Popeyes Louisiana Kitchen, specializing in authentic Cajun and
Creole fare
2004 - AFC Sold Church's Chicken : AFC sold Church’s Chicken to Crescent Capital Investments Inc. for $390 million
1992 - Emerged from Bankruptcy :The company emerged from bankruptcy in 1992 under the corporate name of America’s
Favorite Chicken Co., then AFC Enterprises Inc.
1989 - Acquired Church's Fried Chicken :The foodservice company controlled by Copeland acquired Church’s Fried Chicken,
and the corporate name was changed to Al Copeland Enterprises Inc.
1984 - International Expansion - Toronto: In 1984, Popeyes went global, opening its first store in Toronto
1976 - Franchising Began
1972 - Founded - New Orleans: Al Copeland founded “Chicken on the Run” in the New Orleans suburb of Arabi
Key Events

17. System Characteristics

18. AMIT KUMAR DAS
Program Manager, Capgemini
E-mail: amit.b.das@capgemini.com
SOURCES:
www.qsrweb.com
www.technomic.com
www.chick-fil-a.com
www.kfc.com
www.popeyes.com