Content is King Presentation to CMS Expo Denver
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Content is King Presentation to CMS Expo Denver
- 2. Big Questions: What is the goal of this content? What is the message that supports the goal?
- 4. Key Elements Headlines Images & Hero shots
- 5. Key Elements Headlines Images & Hero shots Copy
- 6. Copy Anticipate the audience- who is this content for? Does it speak to the audience in ways they understand? Does it tell them what they want to know? Does it support the goal? Readable? Accessible?
- 7. Copy Anticipate the audience- who is this content for? Does it speak to the audience in ways they understand? Does it tell them what they want to know? Does it support the goal? Readable? Accessible?
- 8. Key Elements Headlines Images & Hero shots Copy White Space!
- 9. Key Elements Headlines Images & Hero shots Copy White Space! Bullets and lists
- 10. Key Elements Headlines Images & Hero shots Copy White Space! Bullets and lists Links to the goal