-Nissan is the most social Car company in U.S followed by Ford and Mercedez-Benz -Nissan led other car manufacturer competitors on various parameters on Facebook. -BMW has the highest fans on Facebook. Due to low percentage of fans engaged, BMW ranks third on Facebook among competitors. There is no positive correlation between increase in sales and increase in Facebook fans Audi is the clear leader on Twitter.

1. 10 Most Popular Car
Manufacturers In USA
A SOCIAL MEDIA ANALYSIS
JANUARY, 2014

2. Key findings
• Nissan is the most social Car company in
U.S followed by Ford and Mercedez-Benz
• Nissan led other car manufacturer
competitors on various parameters on
Facebook.
• BMW has the highest fans on Facebook.
Due to low percentage of fans engaged,
BMW ranks third on Facebook among
competitors.
• There is no positive correlation between
increase in sales and increase in Facebook
fans
• Audi is the clear leader on Twitter.

3. 10 MOST SOCIAL AMERICAN CAR COMPANY
Rank Company name
1
Nissan
2
Ford
3
Mercedes-Benz
4
Audi
5
Volkswagen
6
Toyota
7
Honda
8
BMW
9
Subaru
10
Kia
Simplify360
Score
81
75
74
73
61
56
53
49
36
33

4. PARAMETER WISE BREAKUP OF SCORES
Rank Company Name
Facebook
Score
Rank Company Name
Twitter
Score
1
Nissan
84
1
Audi
91
2
Mercedes-Benz
77
2
Ford
89
3
BMW
69
3
Nissan
77
4
Volkswagen
67
4
Mercedes-Benz
71
5
Ford
60
5
Toyota
68
6
Audi
56
6
Honda
59
7
Honda
47
7
Volkswagen
56
8
Toyota
44
8
GM
41
9
Subaru
43
9
Kia
32
10 Mazda
43
10 Subaru
29
Final index is a function of Facebook score and Twitter score

5. BMW HAS HIGH NUMBER OF FANS AS WELL AS HIGH ENGAGEMENT
Millions
BMW, Nissan and Audi are the leaders on Facebook
High on
engagement
but low fans
0.3
High number of as
well high number
of engaged fans
0.14
1
-0.02
High on
engagement
but low fans
-0.1
LEADERS
*Bubble size
represent %ge of
fans engaged
INDUSTRY AVERAGE
0.06
5
NO. OF PEOPLE ENGAGED
-3
INDUSTRY AVERAGE
0.22
9
13
TOTAL NO. OF FANS
Facebook engagement quadrant, January 2014
Car Industry, US, Source: Simplify360
17
Millions

6. BMW IS THE MOST FOLLOWED BRAND ON FACEBOOK
15,375,102
BMW
8,543,508
7,726,208
Nissan
Audi
Honda
Mercedes-…
Ford
Volkswagen
Toyota
Subaru
Hyundai
3,130,576
2,464,490
2,120,692
1,990,342
1,844,369
1,683,893
1,321,678
Total no. of fans of the top car companies,
January 2014

7. 14.51%
7.33%
GM
% increase in FB fans in 2013 compared to 2012
%change in sales in 2013 compared to 2012
Toyota
Subaru
Mercedes-Benz
Mazda
Volkswagen
Hyundai
7.37%
46.19%
39.79%
26.23%
46.61%
29.67%
13.33%
2.49%
-6.95%
2.53%
22.12%
7.21%
18.68%
10.80%
Ford
Honda
16.86%
9.00%
22.96%
9.88%
BMW
Chrysler Group
22.84%
13.46%
Audi
86.88%
117.64%
There is no positive correlation between increase in sales and increase in
Facebook fans

8. In terms of share of fans, there is perfect competition
BMW has 31.6% share of fans
6.4%
BMW
5.1%
15.9%
Nissan
4.4%
Audi
4.1%
Honda
Mercedes-Benz
3.8%
Ford
Volkswagen
3.5%
17.5%
2.7%
2.5%
1.5%
1.1%
0.1%
Toyota
Subaru
Hyundai
Mazda
Chrysler Group
GM
Kia
31.6%
Share of mentions of brands on social media, January 2014

9. AUDI HAS THE HIGHEST FOLLOWERS WITH THE SECOND HIGHEST MENTIONS
Three major groups can be observed among the Car companies. (1)Those with high mention but less
follower, (2)those having high number of followers but less mentions and (3)those who are low on both the
parameters.
35,000
Ford
30,000
High number of
mentions and high
followers
Mentions
25,000
20,000
Toyota
Less number
followers and
less mentions
15,000
Nissan
Mercedes-Benz
Volkswagen
BMW
10,000
Kia
Hyundai
Honda
High number
followers but less
mentions
GM
Subaru
Chrysler Group
5,000
Audi
Size of the bubble
represents the number of
tweets sent from the official
twitter handle
Mazda
0
0
100,000
200,000
300,000
400,000
Followers
500,000
600,000
700,000

10. FORD IS THE MOST MENTIONED BRAND ON TWITTER
No. of mentions of Twitter profiles, January 2014
34,628
Ford
25,612
Audi
16,453
Toyota
Nissan
15,152
Mercedes-Benz
14,950
14,412
Volkswagen
12,377
BMW
Honda
Kia
GM
10,467
9,049
8,191

11. Methodology
Simplify360’s proprietary listening tool is used for collecting the
data and counting the number of mentions for each company.
The parameters considered for Twitter and Facebook were also
gathered through Simplify360. For brands having multiple
Twitter/Facebook profiles their US official account is taken into
consideration.
A total of 14 companies were considered in the analysis.

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