As much as we criticize Air India for the bad service and untimely flights, it is still the most loved brand of airlines in India. The main reason behind this is the company's selfless nature.
During the Nepal earthquake, while all other airlines were busy with their daily chores, Air India stepped forward to help the victims. This has had a great influence on their company's reputation.
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Air India is the Most Loved Airline in India
1. www.simplify360.comwww.simplify360.com
A social media analysis of Airlines industry
April, 2015
AIR INDIA IS THE
MOST LOVED
AIRLINES IN INDIA
“Feeling proud that Air India is my national carrier”
Posted on Facebook
2. www.simplify360.comwww.simplify360.com
SUMMARY
• Air India is the most talked about airlines in India thanks to the rescue
operations of the airline in Yemen and the effort for the relief
operation in Nepal. “Where are other airlines with large number of
fleets. Is Air India the only responsible airline” wrote one on Facebook.
Such efforts did not go unnoticed. “Whatever happens with the airline
in the past, I am proud that Air India is my national carrier” wrote
another.
• Air India leads the share of voice and have the highest online earned
media
• Jet Airways has the highest number of fans on Facebook and is also the
most followed airline on Twitter.
3. www.simplify360.comwww.simplify360.com
Air India has the highest share of voice
Air India
61.6%
Jet Airways
15.9%
Indigo
10.1%
SpiceJet
7.9%
Air
Asia
2.8%
GoAir
1.7%
Air Costa
0.1%
Air India continue to lead the share of voice.
Share of voice among top airlines
Source: Simplify360, April 2015
SOV, March 2015
4. www.simplify360.comwww.simplify360.com
Buzz around Air India is the highest throughout
Top 3 players have 83% share of voice
Buzz trend of top airlines
Source: Simplify360, April 2015
0
2000
4000
6000
8000
10000
12000
14000
1-Apr-15 4-Apr-15 7-Apr-15 10-Apr-15 13-Apr-15 16-Apr-15 19-Apr-15 22-Apr-15 25-Apr-15 28-Apr-15
Air India Jet Airways Indigo SpiceJet Air Asia India GoAir Air Costa
8. www.simplify360.comwww.simplify360.com
GoAir
IndiGo
FlySpiceJet
Jet Airways
Air India
AirAsiaIndia
(100)
9,900
19,900
29,900
39,900
49,900
59,900
1,000 501,000 1,001,000 1,501,000 2,001,000 2,501,000
Engagement
No. of fans on Facebook
Jet Airways is the clear leader on Facebook
• The overall industry has improved on the engagement compared to previous month
• Jet Airways leads both in the no. of fans engaged on Facebook and the total no. of fans on Facebook.
• Other airlines have low engagement compared to the leader
Facebook performance comparison
Size of the bubble represents
the %ge of fans engaged
PERFORMANCE IN MARCH
PERFORMANCE IN APRIL
12. www.simplify360.comwww.simplify360.com
Methodology
Brands considered for the analysis:
A total of 6 Airlines company is considered for the analysis. Following is the list of companies considered:
GoAir, Indigo Airlines, SpiceJet, Jet airways, Air India, AirAsia India. Air Costa and Air Vista are not considered in
the analysis.
For ranking the top airlines, the total number of organic and inorganic mentions, the fan size on
Facebook, the number of people engaged, the number of followers and mentions in the last 30 days
were taken into account. Simplify360 Social Index is a weighted average score of all the above
parameters.
Numbers and figures in the report is as on April 29, 2015.
13. www.simplify360.comwww.simplify360.com
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