Social Media is almost an inevitable platform for all forms of organisations. Whether it is a private ltd. company or a government organisation, there is no better way to reach the target audience, than taking the social media way. We have taken a look at various social media policies adopted by governments from across the world and come up with solutions for the same.

1. to note before
Image Source: http://en.wikipedia.org/wiki/Twitter
Points
framing social media policy for
government bodies

2. Social Media Policy making is the core to producing a highly
efficient decision that shows the power of the citizens
Image Source: http://en.wikipedia.org/wiki/Twitter

3. Why do you need
to go social?

4. Because, a strong social media policy guides staff, minimizes
risks and helps people to understand the benefits of
government’s approach to go social
Image Source: http://en.wikipedia.org/wiki/Twitter

5. But how do we
do it?

6. Here are 8 ways to get social media policy
making right by government bodies
1
2
7
6
5
4
3
8

7. Sketch a Plan
to decide
1 AND
which social media platforms to be used
what objectives government wants to achieve
through social media

8. 2
Consider
Stakeholders
While Communicating
ABOUT
government policies through
social media such as the
SMEs, people, policy makers
and the ministers

9. 3
Frame your
rules
To Communicate
your policies on social media
AND
who can participate

10. 4
Security
Is very important
For policy implementation through social media
to avoid social espionage

11. Social Media
Strategies
Must be in line
5
with the prescribed way of communication adopted by the
government

12. Use broader
scope
For the policy
so that every time any new platform comes up it is easy
to use the same policy or make small amendments 6

13. Take Approval
From concerned people
7 before publishing any content so that it
neither violates any copyrights nor it poses
any threat to any individual

14. Place review
committee
That can
8 browse through the communications
received and filter the relevant ones to be
forwarded to the concerned department

15. Let us look at some of the social media
policies implemented
BY
few of the governments across the world

16. The tweets on NYC Mayor’s Office’s official page clearly shows how people have responded to the post. The thought has been put
up properly in a professional manner in accordance to the social media guidelines
New York City Mayor’s
Office
Image source: https://twitter.com/NYCMayorsOffice?lang=en&lang=en
http://www.nyc.gov/html/misc/html/social_media_policy.html

17. United Kingdom
Parliament
The tweets on UK Parliament page clearly shows it wants the general people to know about the common procedures such as the
one mentioned above for enhance citizens’knowledge and interaction
Image source: https://twitter.com/UKParliament
http://blogs.fco.gov.uk/digitaldiplomacy/social-media-policy/#official

18. Government of India
The tweet by Government of India clearly shows how the government wants to engage with the citizens. It specifically
communicates that the competition entries have to be posted on https://mygov.in
Image source: https://twitter.com/mygovindia
http://deity.gov.in/

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