 The Mobile Monetization Summit is a special edition of the Israel Mobile Summit focusing on mobile apps & games monetization  This edition was created due to the booming numbers of innovative mobile apps & games that are eager for monetization solutions.  Launched in 2011, this is our 4th year, and 7th summit to date.  Attended by app & game developers/publishers, monetization providers, ad networks and major players in the mobile apps ecosystem.  Summit Date: Dec. 2nd, 2014

1. Mobile Monetization Summit
Tel Aviv, Dec.2, 2014
Ofir Leitner
ofir@israelmobilesummit.com
+972-54-6891341

2. About
The Mobile Monetization Summit is a special edition of the Israel
Mobile Summit focusing on mobile apps & games monetization
This edition was created due to the booming numbers of innovative
mobile apps & games that are eager for monetization solutions.
Launched in 2011, this is our 4th year, and 7th summit to date.
Attended by app & game developers/publishers, monetization providers,
ad networks and major players in the mobile apps ecosystem.
Summit Date: Dec. 2nd, 2014

3. The summit's main pillars
Great Tracks digging deep into mobile monetization
Live Startup competition of 8 Israeli mobile startups
Keynotes from top speakers
Panels about the hot issues in mobile
Exhibition of promising startups & technologies
Networking with peers from the mobile industry
Pictures from the first Israel Mobile Summit (2011)

4. Tracks
The summit this year will feature 3 tracks
covering all aspects of mobile monetization
Mobile Advertising
This track will explore the new developments in the mobile ads market
and new formats and strategies available to app & game developers.
From display ads to interstitials, video and more.
In-App Purchases and Mobile Payments
This track will cover everything developers can sell in their app/game:
unlocking pro features, virtual goods, physical goods etc. We’ll discuss
the secret sauce for creating in-app purchases that users go for.
User Acquisition
With ~1M apps in each of the main appstores, it is hard getting noticed.
This track will explore ways in which app developers can get users –
social networks, promotions, offer walls and more.

5. Startup Competition
One of the summit’s highlights is the mobile startups contest
The Mobile Monetization Summit startup contest
focuses on app-enabling technologies
Entry to the contest is open and free
6-8 Startups are selected as finalists
Finalists present on stage and get a booth
One startup is selected as the winner
Judging is done by a panel of top mobile experts
Winning teams from previous
summit startup contests
Many mobile startups competed in the previous summits including:

6. MobileMonday Tel Aviv
The summit’s prime affiliate
(In addition to other leading tech communities in Israel)
One of the most active MobileMonday chapters worldwide.
Founded May 2008, held over 60 events since.
Over 2,500 members
High proportion of entrepreneurs, startups, developers
Held events sponsored by:

7. Events in the Summit week
The week of the summit is packed with additional events
MobileMonday Tel Aviv Pre-Summit event
On the evening before the summit, MoMoTLV will hold a special event
featuring the Summit’s speakers and guests.
CodeMotion Tel Aviv
CodeMotion, the leading tech/developer conference in Europe is coming
to Tel Aviv for the first time, and will take place on Nov.30 / Dec.1
Note: CodeMotion is produced by the Summit, but has separate sponsorship packs.
Sponsors and Speakers Dinner
After the summit, we will hold an exclusive gala dinner for the speakers
and sponsors of the Mobile Monetization Summit.
GameIS Conference – December 3rd
The day after the Summit, Israel’s game developers association
(GameIS) will hold its annual full-day event.

8. Facts about previous
summits
Ofir Leitner
ofir@israelmobilesummit.com
+972-54-6891341

9. Some facts about last year’s summits
The summit is entering its 4th year. Previous summits exceeded all
expectations and brought the entire Israeli mobile industry together
Here are some stats on the recent summits:
Israel Mobile Summit 2014
Attended by nearly 1,200 people
Main Sponsors: Facebook, PayPal, Intel, AVG, Applause
Mobile Monetization Summit 2013
Attended by nearly 1,000 people
Main Sponsors: Google, Amazon, Deutsche Telekom
Israel Mobile Summit 2013
Attended by nearly 1,000 people, primetime TV coverage
Main Sponsors: Qualcomm, Yahoo!, Google, Intel, IBM
Mobile Monetization Summit 2012
Main Sponsors: Nokia, PayPal, Matomy, Citi, Startapp
Israel Mobile Summit 2012
Main Sponsors: VSERV, Playtika, Nokia, Jajah, RIM

10. Speakers in previous summits:
Julien Codorniou, Director, EMEA Platform Partnerships, Facebook
Jérôme Grateau, Managing Director, SEEMEA, Google
Bruno Fernandez-Ruiz, VP of Personalization & Targeting, Yahoo!
Chiaren Cushing, Director of Business Development, Qualcomm
Mike Hines, Technical Evangelist, Amazon Appstore
Andrew Bud, Chairman, MEF (Mobile Entertainment Forum)
Eric Seufert, Head of Marketing, Wooga Games
Omri Moran, CEO, Yandex.IL
Ashay Padwal, Co-Founder & CTO, VSERV
Zohar Levkovitz, Co-Founder, Amobee
Ville Heijari, GM Europe, PlayHaven (Former SVP at Rovio)
Eric Reiss, CEO, FatDUX Group
Corrado Tomassoni, Head of EMEA, PayPal Developer
Speakers
The summit attracts speakers from all around the globe

11. Media
The summit was covered by Israeli TV, financial media and tech blogs
Primetime TV Coverage – featured on national TV
Press and Blogs (Partial List)
Israel Mobile Summit 2013
TNW, Geektime, GSM-IL
Mobile Monetization Summit 2012
Mako, Newsgeek, Globes
Israel Mobile Summit 2012
Mako, Newsgeek , Times of Israel, iphoneIL
Israel Mobile Summit 2011
TheMarker, Newsgeek , GSM-IL The teams competing in the Mobile Monetization Summit,
as published in Globes, A leading financial publication.
Israel Mobile Summit
2012 was featured
on channel 2’s main
newscast
Watch it here (Hebrew)
Israel Mobile Summit
2013 was featured
on channel 10’s main
newscast
Watch it here (Hebrew)

12. Previous Summit Sponsors
Our sponsors can tell you a lot of good things about our events.

13. Attendees breakdown
Over 50% are either startups or app/game developers

14. Startups attendees breakdown
(Within the 37% startups)

15. Israel’s Mobile Scene
Profile of the Startup Nation
Israel is home to 2 major app exits:
Waze - sold to Google, $1.1B
Viber - sold to Rakuten, $900M

16. Israel’s Mobile Startups Scene
Israel has the most startups per capita after Silicon Valley
Many of those startups are mobile startups
These companies are brought as examples of Israeli mobile startups, and are not necessarily affiliated with the summit

17. Israel’s VC Scene
Many leading US VCs have a local office in Israel
In addition a lot of local VCs are available for entrepreneurs
And the unique incubator program enables funding early stage startups.
These companies are brought as examples of Israeli VCs, and are not necessarily affiliated with the summit

18. Recent Acquisitions
Israel’s startups are sought after by the top mobile and web companies
The early-stage startups of today, may be tomorrow’s next hot deal
Acquired by:
March 2011
Acquired by:
Acquired by:
February 2012
January 2012
Acquired by:
Acquired by:
June 2012
January 2012
April 2013
Acquired by:
Acquired by:
June 2013
Acquired by:
Nov 2010
Israel Mobile Summit
2011 Winner
Oct 2013
Acquired by:Acquired by:
Feb 2014

19. See you at the summit!
For more info and sponsorships:
Ofir Leitner
ofir@israelmobilesummit.com
+972-54-6891341