Twitter: A Hands-On Learning Session for Researcher
Twitter for membership organisations
1. www.lansons.com
for…
Twitter for…Membership Bodies
Live webinar – 4 August 2010
Simon Sanders, Head of Digital, Lansons Live
Clive Booth, Director, Lansons Communications
3. today’s agenda
today s
1 social media - context
2 what’s in it for you?
3. basics – how it works
4. how membership bodies are using Twitter
5. tools, tips and tricks
6. actions to consider
right-
Please use the text box on right-hand side to ask / answer any questions….
7. social media in the UK
85% of UK now online
1/3 have uploaded / 85% have watched video online
64% have social network profile(s)
29m visit social media sites in UK per month
Facebook worldwide has ½ billion profiles
Twitter just had 20 billionth tweet
Source: Oxford Research Company
8. consumption…
media consumption…is changing
number of people watching tv online increased 600% yoy
social networking becoming the most popular pastime
average time spent on social sites is > 6 hours per month
1 in 3 adults “could not live without the Internet”
Internet”
Source: Oxford Research Company
9. too…
marketing and advertising are changing too…
Google – the most popular website
78% of users look online for info about goods and services
70% trust online recommendations from strangers
90% trust online recommendations from people they know
20% of all Tweets contain reference to a product / brand
steroids”
age of recommendation – “word of mouth on steroids”
Source: Oxford Research Company
10. summary…
in summary…
Content – personal brand / every company = media
Connections - people, products, services, info
Communities – formed round areas of interest
it’s all about….Conversations
…
12. Twitter…
one view of Twitter… *
“stroking your own ego”
ego”
“noodling around with no-one listening”
no- listening”
“bulk text-messages by PC”
text- PC”
“a broadcast channel”
channel”
“a waste of time”
time”
* as collected by @simonsanders
19. be…
what Twitter is / can be…
“a way to extend my network and exchange ideas”
ideas”
“a means to discover things I wouldn’t otherwise find out about”
wouldn’ about”
“a forum for offering customer service and listening to feedback”
feedback”
“a way for brands to be more accessible to customers”
customers”
“a hub for stakeholder engagement – members, partners, media”
media”
* as collected by @simonsanders
45. follow…
follow…your nose
add your contacts
others’ followers…
look at others’ list of followers…
…and the people they follow
use Twitter lists
drill into interesting tweets / conversations
friday”
“follow friday” #ff
Search’
Use ‘Twitter Search’ for keywords
Use hashtags
65. what to consider?
right now - who’s doing what and in what capacity?
consider – benefits versus resource
engage internally – get back-up and buy-in
talk about what you know – news, content, opinion
follow people of interest – listen before you participate
share content - join the conversation
integrate - with other offline / online activity
experiment – make it happen!
66. what can you gain?
profile - presence, awareness and relevance
Community – being part of the conversation
Connections – people you may never otherwise reach
feedback – help, ideas and inspiration
intelligence - learning through listening / engaging
reach – greater interest in news and events / value from content
business development - membership retention / acquisition
reputation management - stakeholders, media, partners
67. thank you
for more info / follow-up
follow-
simons@lansons.com
0207 294 3618
@simonsanders
cliveb@lansons.com
0207 294 3634
@clivebooth
