This document discusses developing a content strategy using a pillar approach with 8 elements: objectives, personas, data, content types, learning styles, long tail topics, semantic associations, and platforms. It provides examples of how to analyze audience data and interests to prioritize topics and content that will resonate. A variety of tools are also presented to help spark new ideas, from Google Trends to brainstorming techniques to public data sources. The overall goal is to create long-term audiences through differentiated, audience-focused content.
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@simonpenson
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Zazzle Content Index: TV Shows
Jersey Shore
I'm A Celebrity
Britain's Got Talent
Two and a Half Men
Strictly Come Dancing
Coronation Street
Only Way Is Essex
How I Met Your Mother
X Factor
Mock The Week
Geordie Shore
Family Guy
Walking Dead
Dexter
Spartacus
Game of Thrones
Mad Men
Downton Abbey
This provides content prioritisation based
on interest data
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@simonpenson