3 Phase Design Model - Human Centred Design - Content Strategy Melbourne

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Dr. Simon Lawry

These are the slides from the talk on Human Centred Design I gave to the Content Strategy Melbourne on 31/5/2016.

Design

I’m here to talk to you about
human centred design.

So…. design hey…
You design tables?
Posters?
Random Person:

Uh…. No…
I’m a human
centred designer
Me:

One of the hardest things about
design is explaining it to others.

I help people understand
and solve problems.

But, there’s a bit more to it than that…

Kolb (1984)
Beckman and Barry (2007)
Beckman and Barry (2009)
The D*School

Problem Solution
PROBLEM SPACE SOLUTION SPACE

Solution
PROBLEM SPACE SOLUTION SPACE
Problem

PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACT

PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACT
Insight

PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACT
Insight
Opportunity

PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACT
Insight
Opportunity
Concepts

PROBLEM SPACE SOLUTION SPACE
Problem
CONCRETEABSTRACT
Insight
Opportunity
Concepts
Solution

So what’s different
about what we do then?

PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACT
Insight
Opportunity
Concepts
Problem SolutionSolution

PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACT
Insight
Opportunity
Concepts
Problem SolutionSolution
Fixing

Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACT
Insight Concepts
Take
Advantage
SolutionSolution
Opportunity

Problem
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CONCRETEABSTRACT
Insight Concepts
SolutionSolution
Opportunity

Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACT
Insight Concepts
SolutionSolution
OpportunityRESEARCH

Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACT
Insight Concepts
SolutionSolution
Opportunity DESIGN

Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACT
Insight Concepts
SolutionSolution
OpportunityEXISTING

Problem
PROBLEM SPACE SOLUTION SPACE
CONCRETEABSTRACT
Insight Concepts
SolutionSolution
Opportunity NEW

Questions?
Tweet @simonlawry
and @contentmelb

@simonlawry
simon@simonlawry.com
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3 Phase Design Model - Human Centred Design - Content Strategy Melbourne

1. When I talk about Human Centred Design Dr. Simon Lawry What I talk about

2. @simonlawry

3. Caveat…

4. Who am I?

5. I’m here to talk to you about human centred design.

6. So…. design hey… You design tables? Posters? Random Person:

7. Uh…. No… I’m a human centred designer Me:

8. …Random Person:

9. One of the hardest things about design is explaining it to others.

10. I help people understand and solve problems.

11. I learn.

12. I’m a professional learner.I learn

13. But, there’s a bit more to it than that…

14. 3 Phase Design Model

15. Kolb (1984) Beckman and Barry (2007) Beckman and Barry (2009) The D*School

16.

17. Problem Solution PROBLEM SPACE SOLUTION SPACE

18. Solution PROBLEM SPACE SOLUTION SPACE Problem

19. PROBLEM SPACE SOLUTION SPACE Problem

20. PROBLEM SPACE SOLUTION SPACE Problem

21. PROBLEM SPACE SOLUTION SPACE Problem

22. PROBLEM SPACE SOLUTION SPACE Problem

23. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT

24. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight

25. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity

26. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity Concepts

27. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity Concepts

28. PROBLEM SPACE SOLUTION SPACE Problem CONCRETEABSTRACT Insight Opportunity Concepts Solution

29. So what’s different about what we do then?

30. PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Opportunity Concepts Problem SolutionSolution

31. PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Opportunity Concepts Problem SolutionSolution Fixing

32. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts Take Advantage SolutionSolution Opportunity

33. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity

34. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution OpportunityRESEARCH

35. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity DESIGN

36. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution OpportunityEXISTING

37. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity NEW

38. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity

39. Problem PROBLEM SPACE SOLUTION SPACE CONCRETEABSTRACT Insight Concepts SolutionSolution Opportunity

40. Ok, great. That’s awesome. Now what?

41. Questions? Tweet @simonlawry and @contentmelb

42. @simonlawry simon@simonlawry.com au.linkedin.com/in/simonlawry

3 Phase Design Model - Human Centred Design - Content Strategy Melbourne

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