The document discusses various media theories including cultivation theory, reception theory, uses and gratifications model, and concepts like active audiences, oppositional readings, and representation of female audiences as objects of desire. It also mentions coursework elements like analyzing a TV advert, pitch, thriller, music video or soundscape.

1. WELCOME TO…

2. What is the cultivation
theory?
The audience become
desensitised through
over familiarity
An active audience
that uses the text to
gratify needs
Where people shout
out “CULT CULT CULT”
when watching
television.

3. Who founded the Reception
Theory?
Laura MulveyReceptionists Stuart Hall

4. What is an oppositional
reading?
When the viewer
reads the text as was
intended (decoded
correctly)
When the viewer puts
his/her own
interpretation to the
text
When the audiences
are passive and act
like robots.

5. What are elements of the Uses
and Gratifications Model?
Flour, Eggs, Water,
Milk, Sugar and
Chocolate
Entertainment, Social
Interaction, Escapism,
Education(Audiences
are active)
The BoBo Doll.

6. “Opinions from leaders are selective, and they pass their messages to
audiences via social media. This gets their view across/encourages higher
consumption of their text ”
Prime ministers
Question Time
Two Step Flow Uses and
Gratifications Theory

7. “Female audiences do not have agency to move plots forward, but are
represented as objects of erotic desire for characters within media text”
Who said this?
Katz and BlulmerLaura Mulvey Barak Obama

8. What pieces of coursework must
you consider and analyse?
TV Advert and/or
Pitch
Thriller and/or Music
Video
Thriller and/or
Soundscape